Creative Director at Trellus Health

Led the development of a comprehensive healthcare education platform which increased content engagement by 40% and improved user retention by 25%. Established end-to-end content lifecycle management across multiple formats, creating governance frameworks that improved production efficiency by 30%. Designed both B2B and DTC content strategies resulting in 35% growth in business partnerships and 45% increase in direct consumer acquisitions. Built and managed a cross-functional content team of 8 specialists, implementing workflows that reduced production time by 20%. Directed LMS implementation and content migration, achieving a 50% increase in course completion rates. Developed specialized content curriculum based on positive psychology principles that received 94% positive user feedback. Directed content strategy for market expansion into three new regions with localized content increasing engagement by 28%.

Managing Partner & Head of Content at Guru Media LLC

Directed and produced Sirius/XM talk show and podcast, growing the audience from 10,000 to over 40,000 listeners within 18 months and transitioning from a taped format to a five-days-a-week live format. Developed integrated content strategy for The Fitness Guru product line launch with West Elm, contributing to $2.5 million in first-year sales. Built a comprehensive content ecosystem including a lifestyle website, video content, webinars, and newsletters, growing the digital audience to over 40,000 followers. Implemented a targeted newsletter strategy that achieved 200% subscriber growth (from 15,000 to 45,000) over 12 months. Led diverse content teams across various verticals including finance, ESG, eCommerce, lifestyle, and health. Created content distribution strategy across seven digital platforms increasing reach by 65% year-over-year. Developed brand partnerships with over 15 major companies producing co-branded campaigns exceeding engagement benchmarks by 40%.

Content Producer & Director (Freelance) at Various Media Companies

Produced weekly health and wellness content for NBC-NY digital platform, consistently ranking in the top 5 most-viewed segments. Developed multimedia content for Huffington Post across four verticals, achieving a 3.5-minute average engagement, surpassing the site average by 45%. Created specialized content for major publications including Shape, Best Life, Men's Fitness, and Journal of Sports Medicine, reaching over 5 million readers. Directed production of 150-plus health and fitness videos with over 2 million views across platforms. Conceptualized content series on positive psychology resulting in 35% higher sharing rates than standard content.

Managing Partner & Head of Content at Guru Media LLC

Directed Sirius/XM talk show and podcast, expanding audience from 10K to 40K+ listeners; built an integrated content ecosystem (website, video content, webinars, newsletters) and a cross-functional team; led The Fitness Guru product launch with West Elm, contributing to $2.5M in first-year sales; established targeted newsletters and brand partnerships; implemented distribution across 7 digital platforms with 65% YoY growth.