Managed €200K+ annual ad spend across eCommerce and B2B brands, delivering €510K revenue at a 3.2 ROAS over 16 months. Scaled 8-figure, multi-market campaigns (US, ES, DE, NL, PL) maintaining consistent 3+ ROAS in developed countries. Acted as de-facto Head of Marketing for a smaller eCommerce client, tripling ARR from €50K to €150K through funnel redesign and full creative direction. Directed creative teams producing 300+ assets per quarter, expanding client brands into new markets with an average revenue increase of +120%. Collaborated with clients and analytics leads to align Meta and TikTok campaigns, ensuring consistent ROAS and supporting retargeting and keyword strategies. Managed P&L reporting to clients and profitability of products and offers.

Marketing Manager at TopMet, Rome

July 31, 2022 - August 27, 2025

Directed multiple product launches, overseeing photoshoots and cross-functional coordination. Designed packaging, email flows, and grew Instagram through a reel-led strategy. Led full brand logo and store redesign, delivering a refreshed identity.

Business Development & Social Media Intern at TopMet, Rome

November 30, 2021 - August 27, 2025

Redesigned brand logo and created a style guide still in use. Conducted influencer outreach and competitor analysis. Managed and grew social channels.

Founder at DTC eCommerce Stores (Shopify)

January 1, 2020 - Present

Built and launched multiple Shopify stores, testing multiple niches in B2C. Ran Meta and TikTok ad campaigns from scratch, testing offers and scaling winners. Owned full growth cycle: sourcing, branding, store optimization, ads, retention. Developed expertise in consumer psychology, funnel optimization, and performance creatives.