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I am a Performance Marketer with over 4 years of experience specializing in full-funnel marketing. I focus on reducing Customer Acquisition Cost (CAC) and boosting Return on Investment (ROI). I excel in creating and running data-driven marketing campaigns, using both creativity and analytics to improve strategies at every stage of the funnel. I am skilled in Google and Meta advertising, SEO, social media marketing, and conversion rate optimization. I have successfully scaled multiple e-commerce brands, managed large monthly ad spends, and consistently achieved strong ROAS and profitability while reducing CAC through continuous optimization and testing.…I am a Performance Marketer with over 4 years of experience specializing in full-funnel marketing. I focus on reducing Customer Acquisition Cost (CAC) and boosting Return on Investment (ROI). I excel in creating and running data-driven marketing campaigns, using both creativity and analytics to improve strategies at every stage of the funnel. I am skilled in Google and Meta advertising, SEO, social media marketing, and conversion rate optimization. I have successfully scaled multiple e-commerce brands, managed large monthly ad spends, and consistently achieved strong ROAS and profitability while reducing CAC through continuous optimization and testing.

Mohit Kaswan

Performance Marketer, Marketing Strategist, Digital Marketer, +2

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I am a Performance Marketer with over 4 years of experience specializing in full-funnel marketing. I focus on reducing Customer Acquisition Cost (CAC) and boosting Return on Investment (ROI). I excel in creating and running data-driven marketing campaigns, using both creativity and analytics to improve strategies at every stage of the funnel. I am skilled in Google and Meta advertising, SEO, social media marketing, and conversion rate optimization. I have successfully scaled multiple e-commerce brands, managed large monthly ad spends, and consistently achieved strong ROAS and profitability while reducing CAC through continuous optimization and testing.…I am a Performance Marketer with over 4 years of experience specializing in full-funnel marketing. I focus on reducing Customer Acquisition Cost (CAC) and boosting Return on Investment (ROI). I excel in creating and running data-driven marketing campaigns, using both creativity and analytics to improve strategies at every stage of the funnel. I am skilled in Google and Meta advertising, SEO, social media marketing, and conversion rate optimization. I have successfully scaled multiple e-commerce brands, managed large monthly ad spends, and consistently achieved strong ROAS and profitability while reducing CAC through continuous optimization and testing.

Available to hire

I am a Performance Marketer with over 4 years of experience specializing in full-funnel marketing. I focus on reducing Customer Acquisition Cost (CAC) and boosting Return on Investment (ROI). I excel in creating and running data-driven marketing campaigns, using both creativity and analytics to improve strategies at every stage of the funnel.

I am skilled in Google and Meta advertising, SEO, social media marketing, and conversion rate optimization. I have successfully scaled multiple e-commerce brands, managed large monthly ad spends, and consistently achieved strong ROAS and profitability while reducing CAC through continuous optimization and testing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Performance Marketer at Webra Lecon

August 1, 2022 - Present

Managed ₹45,00,000 monthly ad spend across Meta Ads, Google Shopping Ads, and Performance Max campaigns, achieving an average ROAS of 4.2X across clients. Scaled multiple e-commerce brands from ₹3,000 to ₹50,000+ daily ad spend while maintaining profitability. Reduced Customer Acquisition Cost by 20% through continuous optimization and testing of ad elements. Optimized landing pages for paid traffic, increasing conversion rates from 2.8% to 5.6% through UX and copy improvements. Implemented Dynamic Product Ads (DPA) and Smart Shopping campaigns, resulting in a 22% uplift in repeat purchases. Boosted Add-to-Cart conversion rates by 40% with strategic retargeting and discount-based offers. Lowered CAC by 28% through strategic audience exclusions, bid cap adjustments, and creative fatigue monitoring. Increased Shopify store conversion rates from 2.5% to 5.8% by optimizing landing pages, checkout flows, and user experience. Successfully ran 100+ WhatsApp marketing campaigns using Wat

Group Performance Marketing Manager at Not specified

January 1, 2024 - Present

Managed & optimized $50,000 SGD monthly ad spend across Google Ads and Meta Ads, reducing Customer Acquisition Cost (CAC) by 25% while maintaining lead quality. Increased ROAS (Return on Ad Spend) from 2.8X to 4.2X by refining targeting strategies and optimizing ad creatives. Scaled lead generation by 40% while maintaining a Cost Per Lead (CPL) under $15 SGD for key courses. Launched & A/B tested over 100 ad creatives, improving CTR by 35% on Meta Ads and 28% on Google Search Ads. Reduced Cost Per Click (CPC) by 20% through precise keyword bidding and audience segmentation. Implemented advanced retargeting strategies that contributed to a 15% increase in conversion rates from warm leads. Increased Lead-to-Enrollment rate by 35% by optimizing ad copy and landing pages. Optimized retargeting funnels, leading to a 17% boost in conversion rates from warm leads. Expanded YouTube Ads & Performance Max campaigns, contributing to a 30% increase in assisted conversions. Implemented Conversion R

Digital Marketing Intern at DIGI ROCKET

August 1, 2022 - August 27, 2025

Coordinated with designers, writers, and other stakeholders to develop compelling and creative content. Analyzed competitors' social media activities to identify best practices and areas for improvement. Created educational, entertaining, and engaging content that significantly increased user engagement. Developed and implemented a social media strategy that boosted engagement by 200%. Monitored competitor activity to identify strategies for adoption and enhancement. Ran Meta ads for local restaurants and dental clinics.