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I am a Creative Director, Consultant, and Fashion Instructor with over five years of experience combining artistic vision and technical mastery to deliver luxury couture and ready-to-wear fashion collections and training. I enjoy steering cross-functional teams, elevating brand identities, and translating cultural narratives into designs that resonate with target markets. My work spans from fashion design at both bespoke ateliers and commercial manufacturing, to education and UX/UI creative direction, where I blend creativity with strategic leadership to deliver high-quality, on-trend outcomes that align with business goals and cultural heritage.…I am a Creative Director, Consultant, and Fashion Instructor with over five years of experience combining artistic vision and technical mastery to deliver luxury couture and ready-to-wear fashion collections and training. I enjoy steering cross-functional teams, elevating brand identities, and translating cultural narratives into designs that resonate with target markets. My work spans from fashion design at both bespoke ateliers and commercial manufacturing, to education and UX/UI creative direction, where I blend creativity with strategic leadership to deliver high-quality, on-trend outcomes that align with business goals and cultural heritage.

Afnan Alobaid

Creative Director, Graphic Designer, Project Manager

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I am a Creative Director, Consultant, and Fashion Instructor with over five years of experience combining artistic vision and technical mastery to deliver luxury couture and ready-to-wear fashion collections and training. I enjoy steering cross-functional teams, elevating brand identities, and translating cultural narratives into designs that resonate with target markets. My work spans from fashion design at both bespoke ateliers and commercial manufacturing, to education and UX/UI creative direction, where I blend creativity with strategic leadership to deliver high-quality, on-trend outcomes that align with business goals and cultural heritage.…I am a Creative Director, Consultant, and Fashion Instructor with over five years of experience combining artistic vision and technical mastery to deliver luxury couture and ready-to-wear fashion collections and training. I enjoy steering cross-functional teams, elevating brand identities, and translating cultural narratives into designs that resonate with target markets. My work spans from fashion design at both bespoke ateliers and commercial manufacturing, to education and UX/UI creative direction, where I blend creativity with strategic leadership to deliver high-quality, on-trend outcomes that align with business goals and cultural heritage.

Available to hire

I am a Creative Director, Consultant, and Fashion Instructor with over five years of experience combining artistic vision and technical mastery to deliver luxury couture and ready-to-wear fashion collections and training. I enjoy steering cross-functional teams, elevating brand identities, and translating cultural narratives into designs that resonate with target markets.

My work spans from fashion design at both bespoke ateliers and commercial manufacturing, to education and UX/UI creative direction, where I blend creativity with strategic leadership to deliver high-quality, on-trend outcomes that align with business goals and cultural heritage.

Skills

Fashion Design

Adobe Illustrator

Fashion Illustration

Technical Illustration

Branding

Experience Level

Fashion Design

Expert

Adobe Illustrator

Expert

Fashion Illustration

Expert

Technical Illustration

Expert

Branding

Expert

Intermediate

Language

Arabic

Advanced

English

Advanced

Work Experience

Fashion & Textile Expert (Freelance) at Fashion Commission

August 1, 2025 - August 27, 2025

Provided fashion and textile expertise for the Baraa' × Art of Heritage Summer Kids Camping program at the National Museum, integrating cultural heritage into engaging design activities.

Fashion Design Instructor (Part-Time) at Raffles Design Institute

February 28, 2025 - August 27, 2025

Delivered Technical Drawing and CAD courses to fashion students, improving project-quality scores by embedding industry best practices. Designed hands-on curricula bridging traditional draftsmanship with digital prototyping for accelerated student portfolio readiness.

UX/UI & IA Consultant (Freelance) at Nice One Company

May 1, 2024 - August 27, 2025

Led strategic creative direction, UX/UI design, localization, content creation, and information architecture for the company’s career website, coordinating IT project management to ensure smooth delivery.

Fashion Director at Sarrd Creative Consultancy

December 1, 2023 - August 27, 2025

Managed fashion design leadership roles in client projects, overseeing collections and production from February 2023 to December 2023.

Creative Director at Sarrd Creative Consultancy

December 1, 2023 - Present

Directed client manufacturing processes including research, design, prototyping, sampling, and production. Standardized supplier communication and workflows. Managed relationships with textile and apparel manufacturers and led in-house collections from concept to market including pricing and pop-ups.

Fashion Designer at Sarrd Creative Consultancy

February 1, 2023 - August 27, 2025

Worked on fashion design projects from December 2022 to February 2023 contributing to concept creation and development.

Fashion Designer (Part-Time) at Lavern Company

October 1, 2022 - August 27, 2025

Led concept-to-launch design for apparel, accessories, and graphics including trend research, tech pack production, sampling coordination, and quality assurance.

Fashion Designer (Internship) at TorbaStudio

January 1, 2022 - August 27, 2025

Managed end-to-end product design with detailed tech packs, sample production, quality control, and supported styling for lookbooks and campaigns.