Expert in visual communication with over 15 years of experience, combining Art Director-level design with deep technical knowledge of print and industrial production. Experienced in production-aware, cost-optimized design practices that minimize production risk. I manage graphic teams and end-to-end supply chains for global brands, and I augment creative and business work with advanced AI prompt engineering, analysis, and conversion optimization to deliver aesthetic, cost-effective, and technically flawless solutions.

Michał Arczyński

Expert in visual communication with over 15 years of experience, combining Art Director-level design with deep technical knowledge of print and industrial production. Experienced in production-aware, cost-optimized design practices that minimize production risk. I manage graphic teams and end-to-end supply chains for global brands, and I augment creative and business work with advanced AI prompt engineering, analysis, and conversion optimization to deliver aesthetic, cost-effective, and technically flawless solutions.

Available to hire

Expert in visual communication with over 15 years of experience, combining Art Director-level design with deep technical knowledge of print and industrial production. Experienced in production-aware, cost-optimized design practices that minimize production risk.

I manage graphic teams and end-to-end supply chains for global brands, and I augment creative and business work with advanced AI prompt engineering, analysis, and conversion optimization to deliver aesthetic, cost-effective, and technically flawless solutions.

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Language

English
Intermediate

Work Experience

DTP Graphic Designer in the Publishing Department at HBH: Hydrosolar - BIMs PLUS - HTI
August 1, 2023 - September 30, 2023
Designed and typeset multi-page materials (DTP/Prepress) for 8 brands in parallel while maintaining strict corporate identity guidelines. Implemented the American brand York to the Polish market from the visual perspective. Created and rolled out a scalable visual identity (Key Visuals, Motion Design, Social Media, Print) for BimsMax and Hydronova platforms. Co-created a visual communication strategy focused on Conversion Rate Optimization (CRO) and improved User Experience (UX). Accelerated market launches through strategic digital asset management.
Head Graphic Designer and Print Manager at Prinz Sportswear
August 1, 2023 - August 27, 2025
Co-created sportswear for PZKOL, Giant, the UN, and Olympic athletes at the Tokyo Games. Managed a graphic and print department and handled client relations. Responsible for order dispatch and procurement for sewing and printing facilities. Authored several hundred patterns, including for the Polish Cycling Team at UCI events, Tour de Pologne, and the Olympics.
Graphic DTP Designer at HBH: Hydrosolar - BIMs PLUS - HTI
August 1, 2022 - August 27, 2025
Designed brochures, folders, and multi-page publications such as manuals and advertising materials. Collaborated in the introduction and rollout of the American brand York to the Polish market. Developed key visuals and visual implementation strategies for two online sales platforms, BimsMax and Hydronova. Worked with brands like York, Panasonic, Bosch, Brotje, and Radson.
Senior Graphic Designer at Airpress Poland
December 1, 2021 - August 27, 2025
Managed the graphic department and delegated tasks. Responsible for multi-page publications such as catalogs, instruction manuals, and advertising brochures. Monitored project progress and ensured consistency with visual concepts. Trained junior team members in design, project thinking, workflow, and AI tool utilization.
Senior Graphic Designer / Team Lead at Airpress Poland
March 1, 2016 - December 1, 2021
Led the graphic department, mentoring a 5-person team and ensuring global visual brand consistency. Optimized creative processes and reduced turnaround time by training the team in Design Thinking and implementing Generative AI tools. Oversaw implementation of a new visual identity and modernization of packaging according to FEFCO/ECMA standards and international law. Coordinated projects with cross-functional stakeholders from concept to final asset delivery. Designed technical and marketing labels with strict adherence to global visual standards.

Education

Engineer at ZPSB w Szczecinie
January 1, 2013 - January 1, 2016
Informatics studies at UAM w Poznaniu
January 1, 2010 - January 1, 2012
Bachelor of Engineering in Computer Graphics at West Pomeranian Business School (ZPSB)
January 11, 2030 - July 22, 2026

Qualifications

AI for Product Managers: Alison (Certified)
January 11, 2030 - August 27, 2025

Industry Experience

Manufacturing, Consumer Goods, Media & Entertainment, Professional Services, Retail