Available to hire
I am an editorial leader and SEO-driven content strategist with extensive experience in health, technology, and mission-driven storytelling. I specialize in optimizing content for maximum engagement and clarity, always aligning with brand voice and business objectives. With a background spanning digital marketing, content management, and SEO, I bring a data-informed approach to content creation and community engagement.
Having led content strategy and editorial teams across diverse sectors, including healthcare and media, I am committed to delivering impactful storytelling that resonates with audiences and drives results. I thrive on collaboration, combining deep research with creative messaging tailored to different user motivations across the customer journey.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Senior Digital Marketing Content Writer (Contract) at Globant
July 1, 2025 - August 27, 2025Wrote and optimized B2B2C platform content including app copy, product descriptions, and benefit-driven messaging to help client teams communicate value to end users. Developed incentive-focused copy tailored to different user motivations and stages of the customer journey, driving engagement and supporting business objectives. Co-authored the client's brand book, defining voice, tone, and messaging pillars tailored to five distinct customer mindsets. Conducted research on competitors and industry trends to highlight key value propositions for business users and their audience. Incorporated compelling 'Did You Know?' statistics to help customers understand the importance of key insurance offerings. Partnered with marketing leads and internal research, design, and UX teams to ensure content alignment with brand, UX principles, and business goals. Built strong rapport with client stakeholders, earning consistent positive feedback for clarity, collaboration, and content quality. Successfu
SEO Content Manager (Contract) at North Star Inbound
November 20, 2024 - August 27, 2025Conducted strategic keyword research to inform content direction and align with client SEO goals. Developed SEO-driven, thoroughly researched content briefs across diverse topics including scientific cannabis research, IT, real estate, and gaming (e.g., solitaire) with a focus on clarity, creativity, and source integrity. Optimized articles for SEO by crafting keyword-rich titles, clear headers, meta descriptions, and strategic internal/external links to ensure maximum visibility and engagement. Performed in-depth research and meticulous fact-checking to ensure content accuracy, credibility, and editorial standards alignment. Provided design input to enhance article layout, readability, and visual engagement. Collaborated with the Content Marketing team to restructure internal processes, improving workflow efficiency and content quality across the board.
Content and Community Manager (Contract) at Yale Center for Outcomes Research & Evaluation
June 30, 2024 - August 27, 2025Collaborated with the Web Publishing team to redesign the study website for improved usability and an intuitive user experience. Managed the study inbox, responding promptly and professionally to participant inquiries. Developed communication strategies and crafted clear, engaging content for email campaigns and study-related materials. Assisted in presenting long COVID research findings by creating and refining slide decks for stakeholder and academic presentations. Ensured all materials complied with AMA guidelines, maintaining clarity, consistency, and scientific accuracy. Planned and hosted virtual events to support participant engagement and study visibility. Contributed to recruitment and retention strategies, helping drive participant engagement throughout the study lifecycle.
Content and Community Manager at Hugo Health Kindred
October 1, 2023 - August 27, 2025Built and led Kindred's editorial process from content strategy to publishing, translating complex scientific input from subject matter experts into compelling, accessible blog content for a general audience. Oversaw end-to-end content production, managing timelines, editorial calendars, contributor relationships, and review workflows to ensure clarity, consistency, and strategic alignment. Identified and recruited patient advocates for storytelling; conducted interviews and ghostwrote their experiences or developed detailed content briefs enabling patients to share their authentic voices. Edited and curated event video recordings for clarity and inclusivity, integrating them into blog and social channels to expand reach and accessibility. Collaborated cross-functionally with engineering and design teams on the Kindred app relaunch, aligning content and UI/UX to deliver a seamless, intuitive user experience. Led user testing initiatives, translating qualitative feedback into actionable
Editor, Content Marketing at Healthline Media
November 20, 2021 - August 27, 2025Led the editorial strategy for Healthline Media's chronic condition content marketing programs across Healthline and Greatist, overseeing content from concept to publication. Collaborated with expert writers to deliver high-quality, accurate, and SEO-optimized content aligned with brand and medical standards. Partnered closely with the SEO team to drive a 158% year-over-year increase in organic traffic for sponsored content programs since 2017. Produced and published 200+ pieces of high-performing content in a single year, including articles, interviews, patient POVs, infographics, assessments, and expert Q&As. Managed a team of freelance writers and editors, providing clear feedback and ensuring adherence to editorial style and evolving conscious language standards. Coordinated across editorial, marketing, social, design, production, and sales teams to ensure strategic alignment and smooth execution. Adapted timelines and priorities based on client needs, consistently delivering conte
Associate Editor, Content Marketing at Healthline Media
May 1, 2017 - August 27, 2025Supported branded content production and editing, contributing to early development of Healthline's voice in chronic health and wellness programming. Assisted in shaping influencer-driven content and patient narratives to increase relatability and trust. Worked closely with legal medical teams to ensure compliance with regulatory standards and accuracy. Participated in performance reviews of sponsored content and implemented data-driven updates for ongoing optimization.
Content Strategist at Odyssey
February 1, 2017 - August 27, 2025Recruited, led, and supported the growth of 20 writer communities, each consisting of 12–15 contributors and an Editor-in-Chief, fostering leadership, creativity, and consistency across regions. Designed and implemented strategies to build high-performing, locally resonant content communities that collectively generated an average of 300K monthly page views. Leveraged Google Analytics to monitor content performance and refine editorial strategies based on audience engagement trends. Developed a scalable social media strategy and trained a team of Social Media Directors on SEO best practices and platform-specific sharing techniques, increasing visibility and content reach. Positioned Odyssey as a go-to platform for music-focused content by building strong relationships with publicists and organizing exclusive features—including live Q&As and studio sessions—with notable musicians. Produced some of the highest-performing Facebook live streams in Odyssey's history through music-rela
Newsletter Coordinator at Elite Daily
September 1, 2015 - August 27, 2025Identified 5 compelling stories daily by monitoring trends, social media, and news headlines to curate relevant newsletter content. Crafted concise, engaging story summaries within 275 characters that captured the brand's tone and voice. Created daily pop culture memes tied to trending news, boosting newsletter engagement and social shareability. Thoroughly edited and fact-checked all content prior to submission, maintaining high standards of accuracy and quality. Developed and implemented strategies to grow the newsletter subscriber base through targeted content and outreach initiatives.
Editor-in-Chief at Joonbug.com
January 1, 2015 - August 27, 2025Redesigned and restructured the blog to create a more organized layout, enhancing readability and boosting audience engagement. Recruited, trained, and led the full editorial team, fostering a collaborative and high-performing work environment. Researched and developed compelling story ideas, planned the editorial calendar, and delegated assignments to writers and editors for timely content delivery. Cultivated strong relationships with PR representatives locally in NYC and nationwide to secure exclusive press opportunities, breaking news, event coverage, and product reviews. Attended key lifestyle events and music festivals across NYC and beyond to provide on-the-ground editorial coverage and expand the blog's network. Conducted interviews with a wide range of creatives and professionals—including musicians, film directors, entertainers, and beauty and fashion experts—to enrich editorial content. Produced and edited bi-weekly newsletters, ensuring polished, engaging communication
Music Editor at 20something
September 1, 2015 - August 27, 2025Collaborated with the founders pre-launch to shape the brand identity and define the target audience for a new digital music platform. Built strategic relationships with media influencers and industry professionals, securing exclusive features with major-label dance music artists and press access to top-tier festivals such as Made In America, Electric Zoo, and Ultra. Recruited, led, and managed a team of five writers—overseeing pitch approvals, editorial calendar, event coverage logistics, content editing, and multi-platform promotion. Grew dedicated readership, driving approximately 30K unique monthly views through consistent editorial quality and audience engagement. Partnered with the site’s SoundCloud Director to curate and share music aligned with reader preferences, expanding brand reach and engagement. Represented the brand at key music events to strengthen industry relationships and increase visibility within the media and music communities.
Senior Digital Marketing Content Writer (Contract) at Globant
July 1, 2025 - August 27, 2025Wrote and optimized B2B and B2C platform content including app copy, product descriptions, and benefit-driven messaging to help client teams communicate value to end users. Developed incentive-focused copy tailored to different user motivations and customer journey stages, driving engagement and supporting business objectives. Co-authored the client's brand book defining voice, tone, and messaging pillars for five distinct customer mindsets. Conducted competitive research and identified content gaps to highlight key value propositions for business users and their audiences. Incorporated compelling statistics to help customers understand the importance and value of key insurance offerings. Partnered with marketing leads and internal research, design, and UX teams to align content with brand and UX principles. Built strong rapport with client stakeholders, earning positive feedback for clarity, collaboration, and quality throughout project lifecycle. Delivered all content assets on time,
SEO Content Manager (Contract) at North Star Inbound
November 20, 2024 - August 27, 2025Conducted strategic keyword research to inform content direction and align with client SEO goals. Developed SEO-driven, thoroughly researched content briefs across topics including scientific cannabis research, IT, real estate, and gaming with a focus on clarity, creativity, and source integrity. Optimized articles for SEO by crafting keyword-rich titles, clear headers, meta descriptions, and strategic internal/external links to ensure maximum visibility and engagement. Performed in-depth research and fact-checking to ensure content accuracy, credibility, and alignment with editorial standards. Provided design input to enhance article layout, readability, and visual engagement. Collaborated with the Content Marketing team to restructure internal processes, improving workflow efficiency and content quality.
Content and Community Manager (Contract) at Yale Center for Outcomes Research & Evaluation
June 1, 2024 - August 27, 2025Collaborated with the Web Publishing team to redesign the study website for improved usability and a more intuitive user experience. Managed the study inbox, responding promptly and professionally to participant inquiries. Developed communications strategies and crafted clear, engaging content for email campaigns and study-related materials. Assisted in presenting long COVID research findings by creating and refining slide decks for stakeholder and academic presentations. Ensured all materials complied with AMA guidelines, maintaining clarity, consistency, and scientific accuracy. Planned and hosted virtual events to support participant engagement and study visibility. Contributed to recruitment and retention strategies, helping drive participant engagement throughout the study lifecycle.
Content and Community Manager at Hugo Health Kindred
October 1, 2023 - August 27, 2025Built and led Kindred's editorial process translating complex scientific input from subject matter experts into compelling, accessible blog content for a general audience. Oversaw end-to-end content production, managing timelines, editorial calendars, contributor relationships, and review workflows to ensure clarity, consistency, and strategic alignment. Identified and recruited patient advocates for storytelling; conducted interviews and ghostwrote their experiences or developed content briefs enabling authentic patient voices. Edited and curated event video recordings for clarity and inclusivity, integrating them into blog and social channels to expand reach and accessibility. Collaborated cross-functionally with engineering and design teams on Kindred app relaunch, aligning content and UI/UX for a seamless user experience. Led user testing initiatives, translating qualitative feedback into actionable UX and content recommendations improving navigation and user satisfaction. Directed
Editor, Content Marketing at Healthline Media
November 20, 2021 - August 27, 2025Led editorial strategy for Healthline Media's chronic condition content marketing programs across Healthline and Greatist, overseeing content from concept to publication. Collaborated with expert writers to deliver high-quality, accurate, and SEO-optimized content aligned with brand and medical standards. Partnered closely with the SEO team to drive a 158% year-over-year increase in organic traffic for sponsored content programs since 2017. Produced and published 200+ pieces of high-performing content in a single year, including articles, interviews, patient POVs, infographics, assessments, and expert Q&As. Managed a team of freelance writers and editors, providing clear feedback and ensuring adherence to editorial style and evolving conscious language standards. Coordinated across editorial, marketing, social, design, production, and sales teams to ensure strategic alignment and smooth execution. Adapted timelines and priorities based on client needs, consistently delivering content o
Associate Editor, Content Marketing at Healthline Media
April 30, 2017 - August 27, 2025Supported branded content production and editing, contributing to early development of Healthline's voice in chronic health and wellness programming. Assisted in shaping influencer-driven content and patient narratives to increase relatability and trust. Worked closely with legal medical teams to ensure compliance with regulatory standards and accuracy. Participated in performance reviews of sponsored content and implemented data-driven updates for ongoing optimization.
Content Strategist at Odyssey
February 1, 2017 - August 27, 2025Recruited, led, and supported the growth of 20 writer communities, each consisting of 12–15 contributors and an Editor-in-Chief, fostering leadership, creativity, and consistency across regions. Designed and implemented strategies to build high-performing, locally resonant content communities generating an average of 300K monthly page views. Leveraged Google Analytics to monitor content performance and refine editorial strategies based on audience engagement trends. Developed a scalable social media strategy and trained a team of Social Media Directors on SEO best practices and platform-specific sharing techniques, increasing visibility and content reach. Positioned Odyssey as a go-to platform for music-focused content by building strong relationships with publicists and organizing exclusive features, including live Q&As and studio sessions with notable musicians. Produced some of the highest-performing Facebook live streams in Odyssey's history through music-related interviews that
Newsletter Coordinator at Elite Daily
September 1, 2015 - August 27, 2025Identified 5 compelling stories daily by monitoring trends, social media, and news headlines to curate relevant newsletter content. Crafted concise, engaging story summaries within 275 characters that captured the brand’s tone and voice. Created daily pop culture memes tied to trending news, boosting newsletter engagement and social shareability. Thoroughly edited and fact-checked all content prior to submission, maintaining high standards of accuracy and quality. Developed and implemented strategies to grow newsletter subscriber base through targeted content and outreach initiatives.
Editor-in-Chief at Joonbug.com
January 1, 2015 - August 27, 2025Redesigned and restructured the blog to create a more organized layout, enhancing readability and boosting audience engagement. Recruited, trained, and led the full editorial team, fostering a collaborative and high-performing work environment. Researched and developed compelling story ideas, planned editorial calendar, and delegated assignments to writers and editors for timely content delivery. Cultivated strong relationships with PR representatives locally in NYC and nationwide to secure exclusive press opportunities, breaking news, event coverage, and product reviews. Attended key lifestyle events and music festivals across NYC and beyond to provide on-the-ground editorial coverage and expand the blog’s network. Conducted interviews with a wide range of creatives and professionals—musicians, film directors, entertainers, and beauty and fashion experts—to enrich editorial content. Produced and edited bi-weekly newsletters, ensuring polished, engaging communication with subscri
Music Editor at 20something
February 1, 2013 - August 27, 2025Collaborated with the founders pre-launch to shape brand identity and define target audience for a new digital music platform. Built strategic relationships with media influencers and industry professionals, securing exclusive features with major-label dance music artists and press access to top-tier festivals such as Made In America, Electric Zoo, and Ultra. Recruited, led, and managed a team of five writers overseeing pitch approvals, editorial calendar, event coverage logistics, content editing, and multi-platform promotion. Grew dedicated readership, driving approximately 30K unique monthly views through consistent editorial quality and audience engagement. Partnered with the site’s SoundCloud Director to curate and share music that aligned with reader preferences, expanding brand reach and engagement. Represented the brand at key music events to strengthen industry relationships and increase visibility within media and music communities.
Senior Digital Marketing Content Writer (Contract) at Globant
July 1, 2025 - August 27, 2025Wrote and optimized B2B and B2C platform content including app copy, product descriptions, and benefit-driven messaging designed to help client teams communicate value to end users. Developed incentive-focused copy tailored to different user motivations and customer journey stages, driving engagement and supporting business objectives. Co-authored the client's brand book defining voice, tone, and messaging pillars for five distinct customer mindsets. Researched competitors, industry trends, and content gaps to highlight key value propositions for business users and audiences. Partnered with marketing leads and internal research, design, and UX teams to ensure content alignment with brand and business objectives. Built strong rapport with client stakeholders delivering consistent positive feedback for clarity, collaboration, and content quality. Successfully delivered all content assets on time, supporting a smooth app launch.
SEO Content Manager (Contract) at North Star Inbound
November 1, 2024 - August 27, 2025Conducted strategic keyword research to inform content direction and align with client SEO goals. Developed SEO-driven, thoroughly researched content briefs across scientific cannabis research, IT, real estate, and gaming topics, focusing on clarity, creativity, and source integrity. Optimized articles for SEO by crafting keyword-rich titles, clear headers, meta descriptions, and strategic internal/external links for maximum visibility and engagement. Performed in-depth research and meticulous fact-checking to ensure content accuracy, credibility, and editorial alignment. Provided design input to enhance article layout, readability, and visual engagement. Partnered with content marketing teams to restructure internal processes, improving workflow efficiency and content quality.
Content and Community Manager (Contract) at Yale Center for Outcomes Research & Evaluation
June 1, 2024 - August 27, 2025Collaborated with the web publishing team to redesign the study website improving usability and user experience. Managed study inbox responding promptly and professionally to participant inquiries. Developed communication strategies and crafted clear, engaging content for email campaigns and study-related materials. Assisted in presenting long COVID research findings by creating and refining slide decks for stakeholder and academic presentations. Ensured all materials complied with AMA guidelines maintaining clarity, consistency, and scientific accuracy. Planned and hosted virtual events supporting participant engagement and study visibility. Contributed to recruitment and retention strategies driving participant engagement throughout the study lifecycle.
Content and Community Manager at Hugo Health Kindred
October 1, 2023 - August 27, 2025Built and led Kindred’s editorial process covering content strategy to publishing, translating complex scientific input into compelling, accessible blogs for a general audience. Oversaw end-to-end content production managing timelines, editorial calendars, contributor relationships, and workflows ensuring clarity, consistency, and strategic alignment. Identified and recruited patient advocates for storytelling; conducted interviews and ghostwrote their experiences or created detailed content briefs to enable authentic patient voices. Edited and curated event video recordings for clarity and inclusivity, integrating them into blogs and social channels to expand reach and accessibility. Collaborated cross-functionally with engineering and design teams on the app relaunch aligning content and UI/UX for a seamless user experience. Led user testing initiatives translating qualitative feedback into actionable UX and content recommendations improving navigation and satisfaction. Directed al
Editor, Content Marketing at Healthline Media
November 1, 2021 - August 27, 2025Led editorial strategy for chronic condition content marketing programs across Healthline and Greatist, overseeing content from concept to publication. Collaborated with expert writers to deliver high-quality, accurate, and SEO-optimized content aligned with brand and medical standards. Partnered closely with the SEO team driving a 158% year-over-year increase in organic traffic for sponsored content programs since 2017. Produced and published over 200 pieces of high-performing content yearly including articles, interviews, patient POVs, infographics, assessments, and expert Q&As. Managed a team of freelance writers and editors providing clear feedback and ensuring adherence to editorial style and evolving conscious language standards. Coordinated across editorial, marketing, social, design, production, and sales teams to ensure strategic alignment and smooth execution. Adapted timelines and priorities based on client needs consistently delivering content on time without compromising q
Associate Editor, Content Marketing at Healthline Media
May 1, 2017 - August 27, 2025Supported branded content production and editing contributing to early development of Healthline’s voice in chronic health and wellness programming. Assisted in shaping influencer-driven content and patient narratives to increase relatability and trust. Worked closely with legal and medical teams to ensure compliance with regulatory standards and accuracy. Participated in performance reviews of sponsored content and implemented data-driven updates for ongoing optimization.
Content Strategist at Odyssey
February 1, 2017 - August 27, 2025Recruited, led, and supported growth of 20 writer communities each with 12–15 contributors and an Editor-in-Chief fostering leadership, creativity, and consistency across regions. Designed and implemented strategies to build high-performing, locally resonant content communities generating average of 300K monthly page views. Leveraged Google Analytics to monitor content performance and refine editorial strategies based on audience engagement trends. Developed scalable social media strategy and trained a team of Social Media Directors on SEO best practices and platform-specific sharing techniques increasing visibility and content reach. Positioned Odyssey as a go-to platform for music-focused content by building strong relationships with publicists and organizing exclusive features including live Q&As and studio sessions with notable musicians. Produced some of the highest-performing Facebook livestreams in Odyssey’s history via music-related interviews boosting audience engagement.
Newsletter Coordinator at Elite Daily
September 1, 2015 - August 27, 2025Identified 5 compelling stories daily by monitoring trends, social media, and news headlines to curate relevant newsletter content. Crafted concise, engaging story summaries within 275 characters capturing the brand’s tone and voice. Created daily pop culture memes tied to trending news boosting newsletter engagement and social shareability. Thoroughly edited and fact-checked all content prior to submission maintaining high standards of accuracy and quality. Developed and implemented strategies to grow the newsletter subscriber base through targeted content and outreach initiatives.
Editor-in-Chief at Joonbug.com
January 1, 2015 - August 27, 2025Redesigned and restructured the blog to create a more organized layout enhancing readability and boosting audience engagement. Recruited, trained, and led the full editorial team fostering a collaborative and high-performing work environment. Researched and developed compelling story ideas planned editorial calendar and delegated assignments to writers and editors for timely content delivery. Cultivated strong relationships with PR representatives locally in NYC and nationwide to secure exclusive press opportunities, breaking news, event coverage, and product reviews. Attended key lifestyle events and music festivals across NYC and beyond to provide on-the-ground editorial coverage and expand the blog’s network. Conducted interviews with creatives and professionals including musicians, film directors, entertainers, and beauty and fashion experts enriching editorial content. Produced and edited bi-weekly newsletters ensuring polished, engaging communication with subscribers. Executed
Education
Bachelor of Arts in English Literature and Criticisms at CUNY Hunter College
January 1, 2011 - August 27, 2025Bachelor of Arts in English Literature and Criticism at CUNY Hunter College
January 1, 2011 - August 27, 2025Bachelor of Arts in English Literature and Criticism at CUNY Hunter College
January 1, 2011 - August 27, 2025Qualifications
Industry Experience
Healthcare, Life Sciences, Media & Entertainment, Software & Internet, Real Estate & Construction, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Content Strategist
We have the best content strategist experts on Twine. Hire a content strategist in Miami today.