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I am a creative and versatile Art Director with extensive experience in conceptual development for brand identities, corporate collateral, and marketing campaigns across diverse industries. I excel in both design and illustration and have a strong proficiency in print and online media. I am passionate about creative work and thrive in fast-paced, high-traffic environments. I am known for excellent relationship-building skills with colleagues, superiors, and clients, and I take a collaborative approach in leading teams of designers, production artists, copywriters, and programmers. Over my career, I have successfully driven revenue growth and brand evolution for multiple marquee brands and led comprehensive branding initiatives across all communication platforms.…I am a creative and versatile Art Director with extensive experience in conceptual development for brand identities, corporate collateral, and marketing campaigns across diverse industries. I excel in both design and illustration and have a strong proficiency in print and online media. I am passionate about creative work and thrive in fast-paced, high-traffic environments. I am known for excellent relationship-building skills with colleagues, superiors, and clients, and I take a collaborative approach in leading teams of designers, production artists, copywriters, and programmers. Over my career, I have successfully driven revenue growth and brand evolution for multiple marquee brands and led comprehensive branding initiatives across all communication platforms.

Gustavo Peralta

Creative Director, Art Director, Graphic Designer, +2

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I am a creative and versatile Art Director with extensive experience in conceptual development for brand identities, corporate collateral, and marketing campaigns across diverse industries. I excel in both design and illustration and have a strong proficiency in print and online media. I am passionate about creative work and thrive in fast-paced, high-traffic environments. I am known for excellent relationship-building skills with colleagues, superiors, and clients, and I take a collaborative approach in leading teams of designers, production artists, copywriters, and programmers. Over my career, I have successfully driven revenue growth and brand evolution for multiple marquee brands and led comprehensive branding initiatives across all communication platforms.…I am a creative and versatile Art Director with extensive experience in conceptual development for brand identities, corporate collateral, and marketing campaigns across diverse industries. I excel in both design and illustration and have a strong proficiency in print and online media. I am passionate about creative work and thrive in fast-paced, high-traffic environments. I am known for excellent relationship-building skills with colleagues, superiors, and clients, and I take a collaborative approach in leading teams of designers, production artists, copywriters, and programmers. Over my career, I have successfully driven revenue growth and brand evolution for multiple marquee brands and led comprehensive branding initiatives across all communication platforms.

Available to hire

I am a creative and versatile Art Director with extensive experience in conceptual development for brand identities, corporate collateral, and marketing campaigns across diverse industries. I excel in both design and illustration and have a strong proficiency in print and online media. I am passionate about creative work and thrive in fast-paced, high-traffic environments.

I am known for excellent relationship-building skills with colleagues, superiors, and clients, and I take a collaborative approach in leading teams of designers, production artists, copywriters, and programmers. Over my career, I have successfully driven revenue growth and brand evolution for multiple marquee brands and led comprehensive branding initiatives across all communication platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Presentation Design

Expert

Video Advert

Expert

Corporate Video

Expert

Language

Spanish; Castilian

Fluent

Portuguese

Fluent

Work Experience

Sr Art Director at Life Technologies

March 1, 2014 - August 27, 2025

Developed and executed advertising campaigns for seven major marquee brands, driving significant revenue growth. Created award-winning campaigns and marketing materials for multiple products and instruments across various platforms. Played a key role in evolving the Life Technologies brand, contributing substantially to its growth and market presence.

Freelance Art Direction at Peralta Design-Consulting

October 1, 2011 - August 27, 2025

Worked on projects for various clients including Siliken, Bellanova Med Spa, Alcone Marketing, Iberia Airlines and others. Provided creative freelance art direction and design services across marketing and branding projects.

Creative Director at Thermo Fisher Scientific

October 1, 2023 - August 27, 2025

Directed creative processes for all campaigns, collaborating with senior art directors and marketing teams to meet client goals. Planned budgets and managed resources to deliver profitable, high-quality services. Led and motivated teams while maintaining external vendor relations. Participated actively in new business development efforts.

Creative Director at The Larson Group

July 1, 2008 - August 27, 2025

Launched new products and led branding initiatives for residential, retail, and mixed-use real estate developments. Repositioned a major healthcare provider brand across multiple media. Developed high-fashion image campaigns involving major photo shoots for luxury brands.

Creative Director at Creative Ad Services

March 1, 2005 - August 27, 2025

Developed brand and advertising campaigns for automotive, oil distribution, mortgage, lending, and software sectors. Successfully pitched and secured new accounts generating significant revenue. Created diverse marketing materials including print and TV spots.

Creative Director at Innovative Fusion: marketing & design

June 1, 2003 - August 27, 2025

Designed new collateral and ad concepts for clients in medical, high-tech, hospitality, and retail industries. Engaged with prospective clients to showcase creative capabilities and secure new business opportunities.

Freelance Art Direction at Peralta Design

November 1, 2023 - Present

Creative and versatile Art Director specializing in visual design and branding. Led creative teams and developed compelling concepts with execution of high-impact visual strategies across multiple platforms.

Freelance Art Direction at PERALTA DESIGN

November 1, 2023 - Present

Creative and versatile Art Director with a strong background in visual design and branding. Adept at leading creative teams, developing compelling concepts, and executing high-impact visual strategies across multiple platforms.

Creative Director at THERMO FISHER SCIENTIFIC

October 31, 2023 - August 27, 2025

Directed the creative process for all campaigns, collaborating closely with senior art directors to achieve client goals and vision. Ensured timely development and execution of plans, campaigns, and projects meeting earnings, growth, and profit targets. Planned and defended budget recommendations and work goals to deliver profitable and high-quality services. Led and motivated teams, conveyed agency vision and values, collaborated with marketing to engage external resources, oversaw creative consultations, and maintained professional relationships with freelancers and external agencies. Actively participated in new business development efforts.

Sr Art Director at LIFETECHNOLOGIES

March 1, 2014 - August 27, 2025

Developed and executed advertising campaigns for seven major marquee brands under the Life Technologies umbrella, driving significant revenue growth. Created advertising and marketing materials for new product launches including award-winning campaigns for Novex Gels and QuantStudio 12 Flex Floid Cell Imaging Station. Played a key role in the evolution and market presence growth of the Life Technologies brand.

Creative Director at THE LARSON GROUP

July 31, 2008 - August 27, 2025

Successfully launched new products in residential, retail, and mixed-use real estate developments, leading comprehensive branding initiatives across all communication platforms. Repositioned brand personality for a major healthcare provider through multi-channel campaigns. Developed high-fashion image campaigns featuring luxury designer brands with major location and studio photo shoots.

Creative Director at CREATIVE AD SERVICES

March 1, 2005 - August 27, 2025

Developed brand and advertising campaigns for automotive, oil distribution, mortgage/lending, and software industries. Successfully pitched and secured four new accounts, generating projected revenue over $4 million. Created varied marketing materials including corporate collateral, print ads, direct mail, billboards, and TV spots.

Creative Director at INNOVATIVE FUSION: marketing & design

June 1, 2003 - August 27, 2025

Designed new collateral and ad concepts for clients in medical, high-tech, hospitality, and retail sectors. Engaged with prospective clients to showcase creative capabilities and secured new business opportunities.

Freelance Designer at PERALTA DESIGN-CONSULTING FREELANCE

October 31, 2011 - August 27, 2025

Provided design and consulting services to a broad range of clients including Siliken, Bellanova Med Spa, Alcone Marketing, DGWB, Morris Advertising, DMC Marketing, McFarlin Group, Point B Advertising, Gotcha, Iberia Airlines, Turtle Bay Resort, Xerox, and City of Barcelona-Spain.