I am a Senior Product Designer with over 15 years of experience in Web3, fintech, SaaS, and healthcare sectors. As a startup specialist, I combine human-centered UX design with rapid MVP execution, focusing especially on crypto products. I enjoy collaborating with founders, developers, and marketing teams to transform early concepts into scalable, roadmap-ready products. Throughout my career, I have delivered multiple product launches, worked on enterprise pivots involving compliance and forensic accounting, and enhanced user growth and platform stability through thoughtful UX improvements. I mentor designers, drive team velocity, and consistently aim to improve engagement and retention across all projects I lead.

Robert Christopher Suckley

I am a Senior Product Designer with over 15 years of experience in Web3, fintech, SaaS, and healthcare sectors. As a startup specialist, I combine human-centered UX design with rapid MVP execution, focusing especially on crypto products. I enjoy collaborating with founders, developers, and marketing teams to transform early concepts into scalable, roadmap-ready products. Throughout my career, I have delivered multiple product launches, worked on enterprise pivots involving compliance and forensic accounting, and enhanced user growth and platform stability through thoughtful UX improvements. I mentor designers, drive team velocity, and consistently aim to improve engagement and retention across all projects I lead.

Available to hire

I am a Senior Product Designer with over 15 years of experience in Web3, fintech, SaaS, and healthcare sectors. As a startup specialist, I combine human-centered UX design with rapid MVP execution, focusing especially on crypto products. I enjoy collaborating with founders, developers, and marketing teams to transform early concepts into scalable, roadmap-ready products.

Throughout my career, I have delivered multiple product launches, worked on enterprise pivots involving compliance and forensic accounting, and enhanced user growth and platform stability through thoughtful UX improvements. I mentor designers, drive team velocity, and consistently aim to improve engagement and retention across all projects I lead.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Work Experience

Senior UX/UI Designer (Freelance) at Toptal
March 1, 2025 - Present
Guided early-stage startups by defining product strategy and delivering user-centric designs, improving usability and clear development roadmaps. Designed cross-platform crypto products including wallet, NFT marketplace, and social platform focused on onboarding, minting flows, tokenized ecosystems, and wallet integration.
Senior UX/UI Designer at Zen Ledger
March 1, 2025 - August 27, 2025
Led key product improvements contributing to a $15M Series B by demonstrating user growth and platform stability. Redesigned user onboarding, reconciliation flows, and transaction editing, resulting in a 4x user growth through increased trust and simplified crypto tax processes. Coordinated cross-functional efforts with development, customer success, marketing, and leadership to launch over five products and twelve strategic partnerships. Sole UX/UI designer improving a secure blockchain investigation platform used by IRS and FBI to trace transactions, link wallets, and detect fraudulent activity.
UX/UI Designer at Affinity Digital
April 30, 2020 - August 27, 2025
Embedded UX processes across public and private sector teams to improve collaboration and outcomes. Led research and design for government platforms including PROTECT UK and Innovate UK. Delivered GDS-compliant and WCAG-accessible designs for NHS services, improving usability for citizens through user-centered workshops. Led design improvements that increased conversion rates for enterprise eCommerce and marketing websites.
Head of Digital Design at Slightly Different
May 1, 2015 - August 27, 2025
Designed and built websites for niche B2B and B2C brand startups including eCommerce. Mentored four junior to mid-weight designers, strengthening skills, improving team velocity, and raising design quality through structured guidance, collaboration, and process improvements. Managed UX projects across multiple enterprise clients in fintech and healthcare sectors, driving measurable improvements in user engagement, task completion rates, and customer retention.
Senior UX/UI Designer (Freelance) at Toptal
March 1, 2025 - Present
Led UX from 0→1 for crypto startups, launching MVPs to enable go-to-market strategies and early adoption. Designed core flows such as onboarding, minting, wallet integration for wallet and NFT platforms. Collaborated with founders, developers, and marketing to transform early concepts into scalable, roadmap-ready products.
Senior UX/UI Designer at Zen Ledger
March 1, 2025 - September 5, 2025
Supported $15M Series B funding with UX upgrades that drove user growth and platform stability. Redesigned onboarding and reconciliation, contributing to 4× user growth and increased trust. Improved wallet import UX post-testing, doubling import speed and reducing support tickets by approximately 25%. Led design for enterprise pivot compliance tools for IRS and FBI forensic accounting. Delivered over 5 product launches and 12+ partnerships through asynchronous cross-functional collaboration.
UX/UI Designer at Affinity Digital (Software Agency for B2C and B2B)
April 30, 2020 - September 5, 2025
Embedded UX in government platforms (PROTECT UK, Innovate UK), boosting efficiency and stakeholder alignment. Delivered WCAG/GDS-compliant designs for NHS and councils, improving completion rates by approximately 30%. Redesigned NHS Trust sites, enhancing accessibility and driving about 15% more patient inquiries.
Head of Digital Design at Slightly Different (Web and Branding Agency for B2B and B2C)
May 1, 2015 - September 5, 2025
Led UX/UI and delivery for B2B/B2C startups including e-commerce, launching conversion-optimized websites. Managed UX for fintech and healthcare clients, improving engagement, user journeys, and retention. Mentored three designers, improving team velocity and elevating design quality through structured feedback.

Education

BA (Degree) Design Communication Arts at University of Plymouth
January 1, 2004 - January 1, 2007
BA (Degree) Design Communication Arts at University Plymouth
January 1, 2004 - January 1, 2007

Qualifications

Figma UI/UX Advanced
January 1, 2025 - August 27, 2025
Design Systems Mastery
January 1, 2025 - August 27, 2025
Product Discovery, User Psychology, Mobile UI
January 1, 2025 - August 27, 2025
Certified Cryptocurrency Expert
January 1, 2025 - August 27, 2025
Mobile UI, HCI Perception, UX for Good
January 1, 2023 - August 27, 2025
Figma Advanced (Udemy)
January 1, 2025 - September 5, 2025
Design Systems (Udemy)
January 1, 2025 - September 5, 2025
Product Discovery, User Psychology, Mobile UI (UXcel)
January 1, 2025 - September 5, 2025
Certified Crypto Expert (Blockchain Council)
January 1, 2025 - September 5, 2025
Human Computer Interaction (IDF)
January 1, 2023 - September 5, 2025

Industry Experience

Financial Services, Software & Internet, Healthcare, Government, Other, Professional Services