I am a passionate marketing and communications professional based in Cairo, Egypt, with extensive experience in integrated marketing communication, social media management, and content creation. I have a strong background in executing creative strategies and campaigns that align with client goals, managing digital content calendars, and supporting PR and media activities. My work spans various platforms including Instagram, Facebook, LinkedIn, and TikTok, giving me a broad experience in digital marketing and customer engagement. With a Bachelor’s degree from The British University in Egypt and hands-on roles ranging from marketing executive to freelance line producer and social media specialist, I bring versatility and creativity to every project. My skills include video editing, photography, paid advertising, customer service, and campaign reporting, ensuring that I deliver aligned and impactful marketing solutions that meet client expectations and drive results.

I am a passionate marketing and communications professional based in Cairo, Egypt, with extensive experience in integrated marketing communication, social media management, and content creation. I have a strong background in executing creative strategies and campaigns that align with client goals, managing digital content calendars, and supporting PR and media activities. My work spans various platforms including Instagram, Facebook, LinkedIn, and TikTok, giving me a broad experience in digital marketing and customer engagement. With a Bachelor’s degree from The British University in Egypt and hands-on roles ranging from marketing executive to freelance line producer and social media specialist, I bring versatility and creativity to every project. My skills include video editing, photography, paid advertising, customer service, and campaign reporting, ensuring that I deliver aligned and impactful marketing solutions that meet client expectations and drive results.

Available to hire

I am a passionate marketing and communications professional based in Cairo, Egypt, with extensive experience in integrated marketing communication, social media management, and content creation. I have a strong background in executing creative strategies and campaigns that align with client goals, managing digital content calendars, and supporting PR and media activities. My work spans various platforms including Instagram, Facebook, LinkedIn, and TikTok, giving me a broad experience in digital marketing and customer engagement.

With a Bachelor’s degree from The British University in Egypt and hands-on roles ranging from marketing executive to freelance line producer and social media specialist, I bring versatility and creativity to every project. My skills include video editing, photography, paid advertising, customer service, and campaign reporting, ensuring that I deliver aligned and impactful marketing solutions that meet client expectations and drive results.

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Work Experience

Marketing Executive at The Brand Hat Agency
January 1, 2025 - Present
Executed creative strategies across multiple campaigns to align with client goals. Created content for digital platforms, including copywriting and visual direction. Implemented and managed content calendars to maintain consistent brand communication. Supported PR campaigns by coordinating media activities and outreach efforts. Managed social media accounts including publishing content, community engagement, and performance optimization. Tracked and reported on campaign performance to provide insights for improvement. Maintained direct communication with clients to ensure satisfaction and alignment on project deliverables.
Freelance Line Producer
October 31, 2023 - August 27, 2025
Ensured filming was done safely and on time. Hired the crew and allocated the budget. Handled unexpected issues and helped find creative solutions.
Social Media Specialist at M6 Studio
September 30, 2023 - August 27, 2025
In charge of two Instagram accounts and created content calendars. Designed and created content for multiple social media platforms including Facebook, Instagram, Behance, LinkedIn, and TikTok. Provided customer service and managed clients. Generated creative marketing ideas. Reported to the CEO with updates and issues. Created paid ads and edited videos. Applied basic knowledge in branding, photography, Adobe software, writing, and customer service.
Marketing Specialist at Link’em Apple Stores
February 28, 2023 - August 27, 2025
Part of the marketing team in contact with Apple. Executed campaigns to gain prospective customers and increase sales. Planned events and maintained direct contact with stakeholders. Designed posters using Canva and edited the website. Created paid ads.
Customer Support Supervisor at Infuse
May 31, 2024 - August 27, 2025
Supervised customer service team using Zoho Desk, Airtable, Meta Business Suite, and Shopify. Resolved customer complaints and processed orders, returns, and exchanges through Shopify. Coordinated with shipping companies and made cold calls with upset customers.

Education

Bachelor of Integrated Marketing Communications at The British University in Egypt
January 1, 2017 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet