Beth V Mitchell-Brand

Director of Communications and Engagement at Salt Lake City Corporation

Lead communications and engagement strategies for Salt Lake City, a mayor/council form of government serving just over 200,000 residents. Supervise five teammates and oversee development, implementation, and evaluation of the City's communications and engagement strategies and activities. Established the Salt Lake City Public Affairs Lab (PAL) to provide structure, support, and strategy for more than 80 communications and engagement staff across 16 City departments within the first six months.

Director of External Relations at Natural History Museum of Utah

Worked closely with the Executive Director to design and implement the Museum’s communication strategy. Increased public funding significantly, from one-fourth to one-third of NHMU’s overall budget. Created and oversaw Explorer Corps, the museum's flagship statewide education and tourism initiative. Developed the Explorer Corps app, resulting in a 142% increase in participation year-over-year.

Director of External Affairs at Comcast Utah

Led a team that developed, managed, and implemented Comcast's external affairs strategies and policies, including corporate social responsibility, public relations, and local government affairs throughout Utah and Arizona. Served approximately 120 communities with around 1,300 employees.

Director of Performance and Innovation at Salt Lake County

Founded the ongoing Office of Data & Innovation providing Salt Lake County employees with training, tools, and support to develop their use of data to drive performance, budgeting, and impact. Salt Lake County is a mayor/council form of government serving approximately 1.2 million residents.

Founder & Principal at Change Agent

Provide custom branding and communications strategy for results-oriented clients, developing tailored communication solutions to advance organizational goals and impact.

Founder & Principal Change Agent at Self-employed / Brand & Communications Consultancy

Lead brand strategy and communications strategy engagements from discovery through creative direction and rollout. Conduct executive and stakeholder interviews; translate research into positioning, audience frameworks, and creative briefs. Develop messaging platform and campaign strategy across web, content, digital, and experiential touchpoints. Created a cross-functional Customer Experience Playbook adopted by a regional museum to minimize internal obstacles, deepen strategic alignment, and reduce frontline staff attrition. Designed and facilitated 28 hours of communications strategy and ideation workshops with leadership teams and creative partners in first 18 months. Directed multiple rebrands and website launches; one client increased web traffic 59% within six months. Ongoing strategic advisor to leaders across arts, education, government, and small businesses. Strategic communications and brand consulting serving purpose-driven organizations across nonprofit, public, and small b

Director of Communications & Engagement at Salt Lake City Corporation

Lead brand strategy and external communications for major cultural institution (~300K annual visitors). Partnered with internal creative, marketing, and executive teams—and external agencies—to align research, messaging, and public-facing narratives. Launched a mobile engagement product increasing participation 142% year-over-year. Led external affairs strategy across Utah and Arizona, including public relations, corporate social responsibility, and local government affairs. Managed teams and coordinated messaging across markets, partners, and regulatory environments. Designed systems and training to improve clarity, accountability, and cross-department coordination. Managed communications for regional offices and high-profile economic development projects; collaborated with Governor’s Office and media on statewide initiatives.

Director of External Affairs at Comcast Utah

Directed external affairs strategy and communications for Utah market; managed PR, stakeholder relations, and government affairs; coordinated with corporate communications teams; oversaw messaging across markets and partners.

Director of External Relations at Natural History Museum of Utah

Directed external relations; built partnerships; led communications with external stakeholders; implemented engagement strategies; oversaw media relations.