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Hi, I'm Angélique Nguyen, a passionate marketer and product designer based in Berkeley, California. With a Bachelor of Arts in Data Science and a concentration in Cognitive Science from the University of California, Berkeley, I specialize in crafting data-informed digital marketing strategies and compelling brand stories. I thrive at the intersection of creativity and analytics, developing content that drives audience engagement and business growth. Throughout my internships and contract roles, I've successfully boosted social media engagement, refined content strategies, and led marketing projects for diverse organizations. My skills span SEO research, social media marketing, UI/UX design, and cross-team collaboration. Outside of work, I enjoy skiing, calligraphy, board games, creative writing, and hiking, which inspire my creative approach and attention to detail.…Hi, I'm Angélique Nguyen, a passionate marketer and product designer based in Berkeley, California. With a Bachelor of Arts in Data Science and a concentration in Cognitive Science from the University of California, Berkeley, I specialize in crafting data-informed digital marketing strategies and compelling brand stories. I thrive at the intersection of creativity and analytics, developing content that drives audience engagement and business growth. Throughout my internships and contract roles, I've successfully boosted social media engagement, refined content strategies, and led marketing projects for diverse organizations. My skills span SEO research, social media marketing, UI/UX design, and cross-team collaboration. Outside of work, I enjoy skiing, calligraphy, board games, creative writing, and hiking, which inspire my creative approach and attention to detail.

Angélique Nguyen

Content Creator, Marketing Strategist, Digital Marketer, +2

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Hi, I'm Angélique Nguyen, a passionate marketer and product designer based in Berkeley, California. With a Bachelor of Arts in Data Science and a concentration in Cognitive Science from the University of California, Berkeley, I specialize in crafting data-informed digital marketing strategies and compelling brand stories. I thrive at the intersection of creativity and analytics, developing content that drives audience engagement and business growth. Throughout my internships and contract roles, I've successfully boosted social media engagement, refined content strategies, and led marketing projects for diverse organizations. My skills span SEO research, social media marketing, UI/UX design, and cross-team collaboration. Outside of work, I enjoy skiing, calligraphy, board games, creative writing, and hiking, which inspire my creative approach and attention to detail.…Hi, I'm Angélique Nguyen, a passionate marketer and product designer based in Berkeley, California. With a Bachelor of Arts in Data Science and a concentration in Cognitive Science from the University of California, Berkeley, I specialize in crafting data-informed digital marketing strategies and compelling brand stories. I thrive at the intersection of creativity and analytics, developing content that drives audience engagement and business growth. Throughout my internships and contract roles, I've successfully boosted social media engagement, refined content strategies, and led marketing projects for diverse organizations. My skills span SEO research, social media marketing, UI/UX design, and cross-team collaboration. Outside of work, I enjoy skiing, calligraphy, board games, creative writing, and hiking, which inspire my creative approach and attention to detail.

Available to hire

Hi, I’m Angélique Nguyen, a passionate marketer and product designer based in Berkeley, California. With a Bachelor of Arts in Data Science and a concentration in Cognitive Science from the University of California, Berkeley, I specialize in crafting data-informed digital marketing strategies and compelling brand stories. I thrive at the intersection of creativity and analytics, developing content that drives audience engagement and business growth.

Throughout my internships and contract roles, I’ve successfully boosted social media engagement, refined content strategies, and led marketing projects for diverse organizations. My skills span SEO research, social media marketing, UI/UX design, and cross-team collaboration. Outside of work, I enjoy skiing, calligraphy, board games, creative writing, and hiking, which inspire my creative approach and attention to detail.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing/Communications/Design Intern at International Computer Science Institute

September 1, 2024 - Present

Executed a LinkedIn growth strategy by building content calendars and applying SEO-informed keyword research, resulting in a 129% increase in followers and 43% boost in page views while highlighting company researcher achievements and publications. Developed marketing content including blogs, email, social media graphics, and newsletters using Canva and Figma, supporting 4+ email campaigns across channels, resulting in a 201% increase in page views and 1,054% boost in impressions on LinkedIn. Collaborated across research, development, and marketing teams to refine promotional strategies by segmenting audiences, tailoring content by theme, and optimizing post timing, resulting in a 38% increase in unique visitors to ICSI’s LinkedIn Page. Directed end-to-end content operations for a full-scale institutional website redesign, overseeing 70+ faculty bios, 4 departmental profiles, and 6 storytelling series—driving a 3x improvement in page clarity and SEO-optimized discoverability post-l

Contract Product Marketing Strategist at Jaded

December 31, 2024 - August 27, 2025

Outlined a go-to-market festival marketing strategy aimed to promote Asian Artists by presenting data-backed recommendations such as directed digital content, strategies, and future festival themes projected to increase audience attendance and engagement by 33%. Conducted market research, analyzing 100+ survey responses and identifying a 58% demand for a cohesive, familiarity-driven concert experience, which informed 4 audience personas and journey maps to refine brand positioning and stakeholder alignment. Synthesized competitor insights, market trends, and research to develop a story-driven brand identity, creating 2 design systems and 4 visual mockups rooted in nostalgia and future-fantasy, approved by stakeholders for their upcoming festival.

Contract Product Marketing Strategist – Accessibility & Branding at Genentech

May 31, 2024 - August 27, 2025

Led a competitive analysis of 8 leading biotech firms, evaluating accessibility standards and identifying content gaps to inform Genentech's inclusive marketing strategy for those living with hearing impairments and strengthening industry positioning. Orchestrated 12 user interviews and contextual inquiries with individuals impacted by hearing impairments to observe social media interactions, uncovering needs around subtitle accuracy, noise levels, speaker visibility, and color contrast for readability. Audited a comprehensive stakeholder handoff deck with design and content guidelines, directly influencing Genentech’s adoption of accessibility best practices and contributing to a 54% increase in reach across all existing social media platforms.

Contract Product Designer at Pinterest

December 31, 2023 - August 27, 2025

Redesigned the Quick Promote ad creation flow, enhancing usability for 40,000+ SMB advertisers by simplifying the interface and optimizing user guidance, increasing completion rate by 21% and improving onboarding experience for first-time advertisers. Managed extensive user research and A/B testing on targeting options and ad previews, analyzing behavioral data and feedback insights, which resulted in a 20% reduction in drop-offs during ad setup and a more seamless ad creation experience for users. Modeled a streamlined Pin-to-Promotion workflow in Figma, creating three high-fidelity prototypes to improve clarity between organic and paid content, ultimately increasing ad conversions by 15% and reducing confusion in the ad placement process.

Market Strategist at Berkeley Innovation

May 1, 2025 - August 27, 2025

Leveraged platform analytics and behavioral insights to refine content strategy and launch a storytelling-driven marketing initiative, optimizing post frequency and emotional resonance in event promotions. This led to a 28% increase in post engagement and a 51% rise in student participation at events, strengthening Berkeley Innovation’s online presence and community connection.