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I am a results-driven digital media professional with over 7 years of experience in design, social media strategy, and creative asset development. I've produced multimedia content for renowned organizations such as McDonald’s Canada, Toronto International Film Festival, and the City of Toronto. I thrive in fast-paced environments and communicate exceptionally well while working collaboratively. My skills extend to crafting strategic communication campaigns and managing social media content across multiple platforms. I enjoy producing engaging digital assets and mentoring others to enhance their digital communication capabilities. I'm passionate about leveraging analytics to refine content strategies and maximize impact.…I am a results-driven digital media professional with over 7 years of experience in design, social media strategy, and creative asset development. I've produced multimedia content for renowned organizations such as McDonald’s Canada, Toronto International Film Festival, and the City of Toronto. I thrive in fast-paced environments and communicate exceptionally well while working collaboratively. My skills extend to crafting strategic communication campaigns and managing social media content across multiple platforms. I enjoy producing engaging digital assets and mentoring others to enhance their digital communication capabilities. I'm passionate about leveraging analytics to refine content strategies and maximize impact.

Richard Ashman

Social Media Manager, Video Editor, Creative Director, +2

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I am a results-driven digital media professional with over 7 years of experience in design, social media strategy, and creative asset development. I've produced multimedia content for renowned organizations such as McDonald’s Canada, Toronto International Film Festival, and the City of Toronto. I thrive in fast-paced environments and communicate exceptionally well while working collaboratively. My skills extend to crafting strategic communication campaigns and managing social media content across multiple platforms. I enjoy producing engaging digital assets and mentoring others to enhance their digital communication capabilities. I'm passionate about leveraging analytics to refine content strategies and maximize impact.…I am a results-driven digital media professional with over 7 years of experience in design, social media strategy, and creative asset development. I've produced multimedia content for renowned organizations such as McDonald’s Canada, Toronto International Film Festival, and the City of Toronto. I thrive in fast-paced environments and communicate exceptionally well while working collaboratively. My skills extend to crafting strategic communication campaigns and managing social media content across multiple platforms. I enjoy producing engaging digital assets and mentoring others to enhance their digital communication capabilities. I'm passionate about leveraging analytics to refine content strategies and maximize impact.

Available to hire

I am a results-driven digital media professional with over 7 years of experience in design, social media strategy, and creative asset development. I’ve produced multimedia content for renowned organizations such as McDonald’s Canada, Toronto International Film Festival, and the City of Toronto. I thrive in fast-paced environments and communicate exceptionally well while working collaboratively.

My skills extend to crafting strategic communication campaigns and managing social media content across multiple platforms. I enjoy producing engaging digital assets and mentoring others to enhance their digital communication capabilities. I’m passionate about leveraging analytics to refine content strategies and maximize impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media Specialist at University of Toronto, John H. Daniels Faculty

August 1, 2023 - Present

Led social media strategy for multiple platforms including Facebook, Instagram, X, YouTube, and LinkedIn, resulting in over 7,100 new followers and increased engagement. Produced and promoted coursework, exhibitions, and events through photography and short-form video content in collaboration with faculty and students. Managed website content with Drupal, improving accessibility and navigation. Used analytics tools including Sprout Social and Google Analytics to measure and improve campaign effectiveness. Trained staff in social media and photography, building faculty-wide digital communication capacity. Collaborated with cultural institutions to expand event reach.

Freelance Video Editor at Cossette Communications Inc.

May 31, 2023 - August 28, 2025

Edited a 60-minute, three-part corporate presentation video on an urgent timeline using Adobe Premiere Pro. Enhanced accessibility by creating synchronized closed captions for talking head videos. Managed multiple projects on tight deadlines and delivered timely, client-approved deliverables.

Creative Lead at POV Film

April 30, 2023 - August 28, 2025

Designed culturally informed social media campaigns for professional development programs targeting Indigenous and Black communities. Developed social media strategies, coordinated media teams, and oversaw production across photo, video, graphic design, and outreach. Implemented accessibility standards in digital content using HTML and CSS. Used analytics tools to track and increase social media engagement and following. Streamlined project workflows using Airtable.

Freelance Lead Photographer at McDonald's Canada

August 31, 2022 - August 28, 2025

Produced 10 e-commerce and 10 editorial photos for the 'Sweet Summer' merchandise campaign, aligning with client brand guidelines. Determined lighting, colour, and tone requirements prior to photo editing. Retouched images in Adobe Photoshop to meet client specifications.

Freelance Lead Photographer at Sony Music Canada

August 31, 2021 - August 28, 2025

Led creation of electronic press kit photography for artists, capturing brand and image to increase media engagement. Conducted meetings with artists and management to align creative goals. Managed project from concept to delivery, including storyboarding and production facilitation.

Freelance Photographer/Videographer at City of Toronto

February 28, 2018 - August 28, 2025

Led videography and photography for City Hall Black Heritage event celebrating Black History Month. Produced and edited over 30 media assets including photos, videos, and audio to promote engagement on social media platforms.