BH

Benedetta Helena Xuan Xuan Hou

Available to hire

I am a Senior Digital Experience Design Lead with 10 years of professional experience, including 3 years working on foreign projects. I excel at independently and efficiently completing projects.

About

I am a Senior Digital Experience Design Lead with 10 years of professional experience, including 3 years working on foreign projects. I excel at independently and efficiently completing projects. I have a strong passion for travel, having visited 11 countries alone and over 40 cities during my overseas period. My interests include fitness, Pilates, yoga, traveling, painting, reading, and playing the piano.

With a robust background in interaction and communication design, I have led the design of multiple digital products including apps, onboarding flows, and web systems. I am proficient in a variety of design and motion software, and I thrive in delivering user-centered designs that enhance digital user experiences globally.

  • 12 years' experience
  • Joined August 2025

Languages

  • ItalianAdvanced
  • EnglishAdvanced
  • JapaneseIntermediate

Industry experience

  • Financial Services
  • Software & Internet
  • Media & Entertainment
  • Travel & Hospitality
  • Professional Services

Work experience

Senior Digital Experience Design Lead · Standard Chartered Global Business Services Co., Ltd.Jan 2021 – Present · 5 yrs 11 mos

Led the design and development of the global stock investment and filter function modules. Responsible for onboarding flow building and UX design. Worked on the Digital System hive for offer product process design including home screen bento above fold feeds build and investment products pages design.

Senior UI Designer · Vstone Wealth Fund Sales Co., Ltd.Dec 2020 – Aug 2025 · 4 yrs 9 mos

In charge of the entire design of the company's official app as well as overseeing the overall design of the Official Wechat Account, mini programs, and website. Responsible for prototyping to UI & UX design, creating innovative product attempts in the app environment.

UI Designer · Unit Communications GroupFeb 2014 – Aug 2025 · 11 yrs 7 mos

Mainly responsible for the mobile and web interface design of the company, contributing to the overall UX and UI improvements of digital platforms.

Education

Master degree major interaction design · Polytechnic Institute of Milan2014 – 2016
Exchange student major in communication design · Musashino Art University2016

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