I am a digital marketing professional with nearly 6 years of work experience managing social media platforms, preparing content, deploying paid ad campaigns, and executing A/B testing to increase traffic and conversions. As an SEO Specialist, I have successfully focused on creating and optimizing blog posts, achieving excellent results that boost organic traffic and search rankings. I have contributed to website page creation to ensure proper structure with relevant keywords, titles, and meta descriptions. I am proficient in digital marketing, social media content creation, email marketing campaigns, and ad campaign performance monitoring. My experience also includes coordinating with creative teams and digital agencies to deliver effective advertising strategies aligned with brand goals.

Mary Ann Abregana

I am a digital marketing professional with nearly 6 years of work experience managing social media platforms, preparing content, deploying paid ad campaigns, and executing A/B testing to increase traffic and conversions. As an SEO Specialist, I have successfully focused on creating and optimizing blog posts, achieving excellent results that boost organic traffic and search rankings. I have contributed to website page creation to ensure proper structure with relevant keywords, titles, and meta descriptions. I am proficient in digital marketing, social media content creation, email marketing campaigns, and ad campaign performance monitoring. My experience also includes coordinating with creative teams and digital agencies to deliver effective advertising strategies aligned with brand goals.

Available to hire

I am a digital marketing professional with nearly 6 years of work experience managing social media platforms, preparing content, deploying paid ad campaigns, and executing A/B testing to increase traffic and conversions. As an SEO Specialist, I have successfully focused on creating and optimizing blog posts, achieving excellent results that boost organic traffic and search rankings.

I have contributed to website page creation to ensure proper structure with relevant keywords, titles, and meta descriptions. I am proficient in digital marketing, social media content creation, email marketing campaigns, and ad campaign performance monitoring. My experience also includes coordinating with creative teams and digital agencies to deliver effective advertising strategies aligned with brand goals.

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Work Experience

SEO Specialist at ApexTech IT Solutions
October 1, 2024 - Present
Created engaging and SEO-optimized blog posts with well-structured headings to enhance readability and SEO performance. Conducted keyword research identifying relevant high volume keywords with low search difficulty for content optimization. Performed on-page SEO optimizations including headlines, titles, meta descriptions, and image alt texts to improve search engine rankings and user experience. Implemented both internal and external link-building strategies to improve content navigation and credibility. Optimized images by converting formats and adding alt tags for better search visibility. Prepared social media captions and posts to drive brand awareness and website traffic. Created targeted email marketing content tailored to improve click and open rates.
Digital Marketing Staff at Blue Bee One Inc.
April 30, 2024 - August 28, 2025
Conceptualized content, sale offers, and promotions for ad campaigns and organic social media posts, shared with the team. Created creatives and reels for ad campaigns and organic content when designers were unavailable. Designed mock-ups for landing pages and coordinated with designers for website posting. Prepared ad copies and requested creatives ahead to ensure daily active campaigns. Monitored campaign performance by analyzing CTR and CPR, adjusting targeting and creatives as needed. Managed monthly ad budget of PHP 1M to maintain cost-efficiency and improved CTR and CPR through regular optimization. Launched A/B testing on Facebook ad campaigns based on audience and creatives. Prepared monthly social media content calendar and scheduled posts across platforms like Facebook, Instagram, YouTube, and TikTok. Applied and registered TikTok campaigns to maximize campaign performance. Published landing pages as instructed by management. Launched Google Ads campaigns before payday or sal
Digital Marketing Officer at Metro Retail Stores Group Inc.
December 1, 2022 - August 28, 2025
Collaborated with supermarket, department store, and reward card teams for organic and paid social media postings. Scheduled organic posts and managed social media sites including Facebook, Instagram, Viber, and TikTok to ensure consistent publishing. Conceptualized and implemented initiatives to meet monthly KPIs targeting increased followers and page likes. Deployed and coordinated digital ad campaigns for supermarket, department store, MRC, and e-commerce with defined budgets. Coordinated with digital agency partners on boosting campaigns with budgets exceeding PHP 50K, ensuring proper briefing and execution. Communicated with e-commerce teams to drive monthly push and boosted materials for website traffic and conversions. Attended weekly marketing meetings with executives to update on departmental progress. Created annual budget proposals for e-commerce digital ads and page like ads, securing approval from department heads. Coordinated bi-monthly email marketing newsletters with up
Corporate Management Trainee
November 1, 2020 - August 28, 2025
Rotated through various departments including Marketing, HR, Business Transformation, Merchandising, and Store Operations to learn business functions. Observed and learned from managers and senior employees to acquire necessary skills during the training period.

Education

Bachelor of Science in Business Administration - Marketing Management at Cebu Technological University
January 1, 2017 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Consumer Goods