I am an accomplished digital marketing and SEO professional with over 8 years of experience managing campaigns for more than 40 clients across diverse industries including in-house retail businesses. I excel at driving growth using SEO strategies, performance marketing, and advanced analytics, and I am passionate about data-driven decision making to improve conversion rates, increase revenue, and grow web traffic. With a proven ability to lead and mentor teams, I enjoy executing innovative marketing strategies and delivering tangible results even in high-pressure, deadline-driven environments. My expertise encompasses on-page and technical SEO, PPC campaign management, Google Analytics, and comprehensive reporting to optimize marketing efforts and meet business objectives.

Chanchal Verma

I am an accomplished digital marketing and SEO professional with over 8 years of experience managing campaigns for more than 40 clients across diverse industries including in-house retail businesses. I excel at driving growth using SEO strategies, performance marketing, and advanced analytics, and I am passionate about data-driven decision making to improve conversion rates, increase revenue, and grow web traffic. With a proven ability to lead and mentor teams, I enjoy executing innovative marketing strategies and delivering tangible results even in high-pressure, deadline-driven environments. My expertise encompasses on-page and technical SEO, PPC campaign management, Google Analytics, and comprehensive reporting to optimize marketing efforts and meet business objectives.

Available to hire

I am an accomplished digital marketing and SEO professional with over 8 years of experience managing campaigns for more than 40 clients across diverse industries including in-house retail businesses. I excel at driving growth using SEO strategies, performance marketing, and advanced analytics, and I am passionate about data-driven decision making to improve conversion rates, increase revenue, and grow web traffic.

With a proven ability to lead and mentor teams, I enjoy executing innovative marketing strategies and delivering tangible results even in high-pressure, deadline-driven environments. My expertise encompasses on-page and technical SEO, PPC campaign management, Google Analytics, and comprehensive reporting to optimize marketing efforts and meet business objectives.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Digital Marketing Manager at Yuvoice
October 1, 2024 - August 28, 2025
Managed and optimized Google Ads campaigns with a monthly budget of $10K to drive lead generation and volunteer engagement. Developed A/B testing frameworks to improve ad copy and landing pages, boosting click-through rates and campaign performance. Conducted regular analytics and Search Console monitoring, delivering actionable insights to improve conversion rates. Designed and implemented an effective SEO strategy that increased organic search traffic and keyword rankings. Collaborated with content teams to produce SEO-friendly materials and applied technical SEO enhancements including site audits, structured data, and page speed optimization to reduce bounce rates. Presented detailed monthly performance reports with strategic recommendations to stakeholders.
Digital Marketing and SEO Manager at Zanui (Sydney)
February 28, 2023 - August 28, 2025
Managed paid marketing campaigns with a daily budget of $15K and SEO campaigns. Led and mentored an in-house team including organic, paid marketing, social, and graphic designers. Designed SEO strategies aimed at increasing conversion rates and daily revenue, reaching 40% of target organic contribution in 6 months. Executed seasonal promotions (Black Friday, Cyber Monday, Boxing Day) with $16K-$17K daily budget, hitting ROAS, AOV, and CR goals. Conducted performance analysis using Google Analytics, Ahrefs, and Power BI. Managed Long Tail UX SEO projects involving attribute selection and rigorous testing. Oversaw SEO content team leadership and all SEO implementation across multiple site areas. Produced detailed marketing reports covering SEO, SEM, SMM, and retargeting channels.
SEO Manager at RGC Digital Marketing Agency (Sydney)
July 31, 2022 - August 28, 2025
Enhanced keyword visibility achieving first-page rankings for half of over 500 high-traffic keywords. Managed SEO strategies for 30+ clients including 5 ecommerce brands. Handled Google My Business, social media, and lead generation campaigns with monthly budgets of $5K. Managed lead generation campaigns including Shopping and Search Ads. Delivered detailed performance reports and boosted organic lead generation through SEO audits and technical optimizations.
SEO Executive at RGC Digital Marketing Agency (Sydney)
May 31, 2021 - August 28, 2025
Worked on over 30 SEO accounts across diverse sectors including ecommerce. Collaborated closely with clients and internal teams to implement strategies and improve search rankings. Managed Google My Business and social media channels to support lead generation.
Digital Marketing Executive at Empaxis Data Management, Noida, India
August 31, 2017 - August 28, 2025
Managed and optimized paid campaigns across SEO, Facebook, and Google Ads targeting U.S. markets to boost app installs and brand awareness, working within budget and KPIs. Collaborated with offline marketing teams for integrated campaigns. Performed website audits, competitor analysis, and content creation improving keyword rankings. Produced monthly performance reports using analytics tools.
Digital Marketing Executive at TBI Online, Noida, India
December 31, 2016 - August 28, 2025
Increased website traffic by 30% and improved Google keyword rankings for multiple projects. Managed social media optimization to increase engagement and brand awareness. Performed site audits, competitor research, and link building using SEMrush and Google Analytics.
Digital Marketing Executive at Religious Kart, Delhi, India
April 30, 2016 - August 28, 2025
Managed SEO strategies including on-page and off-page SEO to increase organic traffic and revenue for multiple in-house projects including ecommerce. Administered social media channels, content posting, and product management. Utilized various techniques like directory submissions, blog and press release creation, and social bookmarking.

Education

Bachelor in Technology (Mechanical Engineering) at Uttar Pradesh University
January 11, 2030 - January 1, 2016
Diploma in Computer Science at IETE Delhi
January 11, 2030 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Non-Profit Organization, Professional Services, Media & Entertainment, Software & Internet