I am a Senior Digital Marketing Strategist with over 10 years of experience specializing in Search Engine Optimization (SEO), Google Ads/PPC, ecommerce, lead generation, and performance marketing across various industries in Australia and internationally. I am passionate about developing and executing comprehensive digital marketing campaigns that drive sustainable growth, improve organic traffic, and deliver measurable ROI. I continuously keep myself updated on the latest trends in SEO, AI-driven marketing, and digital technologies to provide top-notch consultancy and leadership in my field. My expertise spans SEO strategy, content optimization, technical SEO, digital advertising, and online reputation management. I work collaboratively with cross-functional teams to align digital marketing efforts with business goals and leverage advanced analytics tools to refine strategies and boost results. With a proven track record working for renowned companies and agencies, I deliver impactful and result-oriented campaigns that exceed expectations.

MM S .M. Aamir

I am a Senior Digital Marketing Strategist with over 10 years of experience specializing in Search Engine Optimization (SEO), Google Ads/PPC, ecommerce, lead generation, and performance marketing across various industries in Australia and internationally. I am passionate about developing and executing comprehensive digital marketing campaigns that drive sustainable growth, improve organic traffic, and deliver measurable ROI. I continuously keep myself updated on the latest trends in SEO, AI-driven marketing, and digital technologies to provide top-notch consultancy and leadership in my field. My expertise spans SEO strategy, content optimization, technical SEO, digital advertising, and online reputation management. I work collaboratively with cross-functional teams to align digital marketing efforts with business goals and leverage advanced analytics tools to refine strategies and boost results. With a proven track record working for renowned companies and agencies, I deliver impactful and result-oriented campaigns that exceed expectations.

Available to hire

I am a Senior Digital Marketing Strategist with over 10 years of experience specializing in Search Engine Optimization (SEO), Google Ads/PPC, ecommerce, lead generation, and performance marketing across various industries in Australia and internationally. I am passionate about developing and executing comprehensive digital marketing campaigns that drive sustainable growth, improve organic traffic, and deliver measurable ROI. I continuously keep myself updated on the latest trends in SEO, AI-driven marketing, and digital technologies to provide top-notch consultancy and leadership in my field.

My expertise spans SEO strategy, content optimization, technical SEO, digital advertising, and online reputation management. I work collaboratively with cross-functional teams to align digital marketing efforts with business goals and leverage advanced analytics tools to refine strategies and boost results. With a proven track record working for renowned companies and agencies, I deliver impactful and result-oriented campaigns that exceed expectations.

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Work Experience

SEO Specialist at Digital Strength Agency
June 1, 2025 - Present
Develop and execute 360° digital marketing strategies including SEO, Google Ads, social media, email marketing, and content strategy to maximize visibility and revenue. Create data-driven lead generation campaigns and oversee SEO best practices to improve organic rankings, traffic, and conversion rates. Also manage campaign optimization, competitor research, performance reporting, and client communication to deliver measurable results and innovative marketing solutions.
Senior SEO Specialist / E-Commerce Expert at Access & Econo
May 31, 2025 - August 28, 2025
Developed and executed data-driven ecommerce SEO strategies resulting in significant improvements in organic visibility and ranking by 50% to 80%. Collaborated with cross-functional teams to optimize technical alignment and user experience. Directed content marketing initiatives and leveraged advanced SEO tools to monitor KPIs and improve site performance, including implementing structured data and Core Web Vitals optimization.
SEO Specialist (Consultant) at Costco (Pvt, Ltd)
November 8, 2022 - August 28, 2025
Developed and implemented ecommerce and yearly SEO strategies focusing on organic traffic growth and SEO campaign success, boosting user engagement from 40% to 70%. Analyzed performance data across digital channels, optimized product pages, and ensured technical alignment with product teams for enhanced user experiences and rankings.
SEO Specialist at Jim’s Group (Pvt, Ltd)
March 31, 2022 - August 28, 2025
Managed SEO strategies for multiple business divisions, optimized on-page product pages, fixed technical issues, and developed real-time reporting dashboards. Assisted digital ad portfolio management improving ad efficiency by 10%, and implemented multi-channel PPC, SEM, and remarketing campaigns aligned with business objectives.
Senior E-Commerce SEO Specialist at Sello Products (Pvt, Ltd)
January 31, 2021 - August 28, 2025
Developed and implemented ecommerce SEO strategies achieving 50% to 80% traffic improvements. Collaborated closely with product teams to align SEO and technical website aspects for consistent experiences. Led content marketing efforts and continuously monitored ranking performance with strategic optimizations.
SEO Specialist at E Web Design Service
March 31, 2018 - August 28, 2025
Developed SEO and SEM strategies for client websites enhancing organic traffic by 35%. Conducted keyword research, optimized content and on-page SEO elements, managed PPC campaigns, and used analytics tools for monitoring SEO/SEM performance. Performed competitor analysis and link-building strategies to improve domain authority and rankings.
SEO Specialist at Boundless Technology (Pvt, Ltd)
June 30, 2015 - August 28, 2025
Developed ecommerce-focused SEO strategies, performed keyword research, technical audits, and managed SEO teams to improve site performance and search engine rankings for local and international clients. Established link-building initiatives, optimized local SEO, and implemented paid search campaigns with continuous performance analysis and adjustments.

Education

Master of Business Administration (MBA) Marketing at Preston University Karachi
January 1, 2009 - January 1, 2012
MA Mass Communication at University Of Karachi
January 1, 2000 - January 1, 2005
Master Of International Relation at Federal University (Karachi)
January 11, 2030 - August 28, 2025
Digital Marketing Diploma at Digital Marketing Institute (KHI Branch)
January 11, 2030 - August 28, 2025

Qualifications

Google Ads Certification
January 1, 2023 - December 31, 2024

Industry Experience

Retail, Software & Internet, Professional Services, Wholesale & Distribution, Consumer Goods