I am a results-driven digital and social media professional with over 11 years of experience specializing in paid media, SEO/SEM, and content strategy. I excel at delivering measurable growth in lead generation, brand visibility, and digital transformation across diverse industries. Skilled in managing end-to-end campaigns, leveraging CRM and analytics for performance optimization, and collaborating effectively with cross-functional teams. With a strong background in social media strategy, campaign analytics, and marketing automation, I have successfully implemented digital initiatives to enhance online presence and engagement, supported lead generation, and developed brand consistency across platforms. My hands-on approach includes content creation, budget management, and reporting to senior leadership, ensuring impactful marketing results.

Zikri Ibrahim

I am a results-driven digital and social media professional with over 11 years of experience specializing in paid media, SEO/SEM, and content strategy. I excel at delivering measurable growth in lead generation, brand visibility, and digital transformation across diverse industries. Skilled in managing end-to-end campaigns, leveraging CRM and analytics for performance optimization, and collaborating effectively with cross-functional teams. With a strong background in social media strategy, campaign analytics, and marketing automation, I have successfully implemented digital initiatives to enhance online presence and engagement, supported lead generation, and developed brand consistency across platforms. My hands-on approach includes content creation, budget management, and reporting to senior leadership, ensuring impactful marketing results.

Available to hire

I am a results-driven digital and social media professional with over 11 years of experience specializing in paid media, SEO/SEM, and content strategy. I excel at delivering measurable growth in lead generation, brand visibility, and digital transformation across diverse industries. Skilled in managing end-to-end campaigns, leveraging CRM and analytics for performance optimization, and collaborating effectively with cross-functional teams.

With a strong background in social media strategy, campaign analytics, and marketing automation, I have successfully implemented digital initiatives to enhance online presence and engagement, supported lead generation, and developed brand consistency across platforms. My hands-on approach includes content creation, budget management, and reporting to senior leadership, ensuring impactful marketing results.

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Work Experience

Branding & Social Media Manager at DiBots Sdn Bhd (Subsidiary of World Vest Base & Bursa Malaysia)
January 1, 2025 - August 28, 2025
Led LinkedIn Ads and Google Ads campaigns for clinical trial therapeutic areas, consistently achieving lead generation and engagement targets. Managed SEO optimization and website performance to strengthen online visibility. Oversaw HubSpot CRM for accurate reporting and pipeline management. Developed and executed social media and branding strategies across multiple platforms, created and managed the corporate website ensuring compliance and user-friendly design, budgeted and optimized digital marketing spend, and produced regular reports with insights for senior leadership.
Digital Marketing & Social Media Manager at Ingenū CRO
January 1, 2025 - Present
Lead digital marketing and social media efforts, managing campaigns and strategies to increase lead generation and brand presence. Utilized CRM and analytics platforms such as HubSpot for reporting, campaign tracking, and pipeline management. Delivered actionable insights through weekly digital marketing reports and collaborated cross-functionally for performance optimization and digital transformation.
Strategy & Transformation Manager at AIT O ArtClean Sdn Bhd
December 31, 2022 - August 28, 2025
Developed and implemented comprehensive SEO strategies improving traffic and lead generation, achieving first-page Google rankings for over 5 high-value keywords. Supported corporate digital transformation initiatives and managed Facebook and Google Ads for sales advisory campaigns, generating qualified leads. Provided recruitment support and coached the digital marketing team, resulting in improved online dealer recognition by 17%. Ensured SMS content compliance with company policy and coordinated internal teams for accuracy and compliance.
Senior Marketing Executive at BMW Setia Alam (Wheelcorp Sdn Bhd)
September 30, 2020 - August 28, 2025
Managed Facebook and Google Ads for sales advisors generating qualified leads. Supported recruitment and coaching of digital marketing staff. Conducted SEO improvements leading to better online recognition and managed content compliance for live TV SMS content. Coordinated with internal teams to ensure accuracy and compliance.
Content Analyst at Astro Broadcast Centre
August 31, 2015 - August 28, 2025
Designed and implemented an SEO strategy that enhanced traffic and lead generation, achieving first-page Google rankings for multiple high-value keywords. Supported corporate transformation via digital and marketing solutions and managed social media advertising campaigns.

Education

Bachelor of Science at Human Development & IT, University Putra Malaysia
January 1, 2011 - January 1, 2014
Science Physics at Malacca Matriculation College
January 1, 2010 - January 1, 2011

Qualifications

NLP For Marketing
January 1, 2015 - January 1, 2020
Digital Marketing Courses
January 1, 2021 - August 28, 2025

Industry Experience

Healthcare, Life Sciences, Media & Entertainment, Professional Services, Retail