I am Lauren R. Swanson, a passionate Creative Director and Graphic Designer with extensive experience leading branding and digital design projects across various industries. I specialize in rebranding, website redesign, and creating cohesive marketing materials, collaborating closely with executive teams and cross-functional partners to achieve impactful results. Over the years, I have cultivated skills in art direction, team management, and creative strategy while working with renowned companies such as Exabeam, DocuSign, Splunk, and Roku. My approach is rooted in optimizing user experience, SEO, and brand consistency to drive engagement and conversion, always fostering a collaborative and innovative environment within my teams.

Lauren R. Swanson

I am Lauren R. Swanson, a passionate Creative Director and Graphic Designer with extensive experience leading branding and digital design projects across various industries. I specialize in rebranding, website redesign, and creating cohesive marketing materials, collaborating closely with executive teams and cross-functional partners to achieve impactful results. Over the years, I have cultivated skills in art direction, team management, and creative strategy while working with renowned companies such as Exabeam, DocuSign, Splunk, and Roku. My approach is rooted in optimizing user experience, SEO, and brand consistency to drive engagement and conversion, always fostering a collaborative and innovative environment within my teams.

Available to hire

I am Lauren R. Swanson, a passionate Creative Director and Graphic Designer with extensive experience leading branding and digital design projects across various industries. I specialize in rebranding, website redesign, and creating cohesive marketing materials, collaborating closely with executive teams and cross-functional partners to achieve impactful results.

Over the years, I have cultivated skills in art direction, team management, and creative strategy while working with renowned companies such as Exabeam, DocuSign, Splunk, and Roku. My approach is rooted in optimizing user experience, SEO, and brand consistency to drive engagement and conversion, always fostering a collaborative and innovative environment within my teams.

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Work Experience

Creative Director / Principle Graphic Designer at Exabeam
March 1, 2021 - Present
Led a full rebranding in 2024 during a major company merge and refreshed the brand in 2022 ahead of a full website redesign. Redesigned exabeam.com with the web team focusing on SEO, user experience, and enhanced front/backend editability. Collaborated across company departments including executives, marketing, sales, events, and product to maintain brand consistency. Optimized conversion and engagement through SEO and customer data. Managed full-time designers and contractors fostering collaboration.
Co-Founder / Creative Director (Freelance) at Broad Color
July 1, 2020 - Present
Solve marketing design challenges across digital, print, web, environmental, and events. Create executive PowerPoint presentations, marketing touch points, and design and implement new websites for small businesses.
Art Director (Contract) at DocuSign
July 1, 2020 - August 28, 2025
Designed and art directed ad campaigns, social media ads, data visualizations, and events. Led and art directed junior and production designers.
Senior Visual Designer (Contract) at Workday
March 1, 2020 - August 28, 2025
Created a Figma design system to streamline team workflow and designed web interfaces from UI wireframes for Workday’s Community site.
Visual Designer - Senior Level at Splunk
December 1, 2019 - August 28, 2025
Designed print and digital assets including executive presentations and event branding for 12,000+ people. Rebranded Splunk’s signature pink and orange, earning the 2019 Constellation Enterprise Award for Best New Enterprise Software Marketing. Managed presentation design contractors and teams to rebrand VictorOps. Art directed major campaigns and events.
Designer & Art Director (Freelance) at August Home
March 1, 2017 - August 28, 2025
Art directed and designed print and digital assets including the entire line of packaging.
Senior Web & Graphic Designer at Roku Inc
July 1, 2016 - August 28, 2025
Designed and traveled to China for press checks on packaging for 16 new products. Participated in a rebrand and complete web redesign with a team. Designed and art directed digital, print, and environmental assets for three years of CES.

Education

Master of Arts, Graphic Design at New England School of Art & Design Suffolk University
January 11, 2030 - August 28, 2025
Bachelor of Arts, Psychology at University of California, Santa Cruz
January 11, 2030 - August 28, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Consumer Goods, Professional Services, Retail