Creative Director at Upgrade Multimediale

Led creative direction for the agency from 1996 to 2022, focusing on video production including industrial and product videos, digital ads, and interviews. Managed notable projects like Audi eTron Video Journey and Audi Darkline Advertising Video. Collaborated with leading automotive clients including Audi, SEAT, VW, BMW, MINI, and Toyota.

Managerial Trainer at Union Srl

Providing managerial training and coaching since 2022, specializing in communication, behavioral dynamics, and commercial strategy. Worked with operational teams in multinational companies within chemical, steel, and mechanical sectors. Coach for Megafactories program and CEO-level coaching for global companies.

Creative Director at Upgrade Multimediale

Led creative direction and production for industrial/product videos, digital ads, and interviews; managed client deliverables and cross-functional teams; contributed to notable automotive campaigns (Audi eTron Video Journey, Audi Darkline Advertising Video) for clients including Audi, SEAT, VW, BMW, MINI, Toyota.

Managerial Trainer at Union Srl

Managerial Trainer and Coach since 2015 in communication, behavioral dynamics, and commercial strategy; trained operational teams in multinational companies; coached employees and freelancers; Megafactories program and CEOs of global companies.

Creative Director at Upgrade Multimediale

Led creative direction for automotive and industrial video projects; managed creative teams; produced campaigns and video content, including Audi eTron – Video Journey and Audi Darkline – Advertising Video; contributed to Verona-based agency's growth.

Founder at Upgrade Multimediale / Still4 eCommerce

Founded Upgrade Multimediale Digital Agency (1996) and Still4 eCommerce Company; built service lines in video production, digital ads, and eCommerce; oversaw company strategy and operations.

Managerial Trainer at Union Srl

Managerial trainer and coach since 2015 in communication, behavioral dynamics, and commercial strategy; trained operational teams in multinational chemical, steel and mechanical sectors; coached employees and freelancers; Megafactories program and CEOs of global companies.

Lecturer at IED Fashion Milan

Lecturer since 2017 in Fashion Web Communication and Public Speaking; delivered sessions on media and communication for fashion audiences.

Creator at Digital People – Video Interviews (YouTube)

Creator of Digital People – Video Interviews on YouTube; produced over 100 interviews with major Italian companies; built a channel focused on digital storytelling.