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eCommerce operations specialist with 7 years of hands-on experience managing Shopify storefronts, product catalogues, order fulfilment, and digital marketing campaigns for fashion retail brands. I have run end-to-end eCommerce operations for D2C brands serving the UK, Pakistan, and UAE markets including inventory management, customer service, logistics coordination, Meta Ads, email marketing, and weekly performance reporting. GA4 certified. Available for remote contract work immediately.…eCommerce operations specialist with 7 years of hands-on experience managing Shopify storefronts, product catalogues, order fulfilment, and digital marketing campaigns for fashion retail brands. I have run end-to-end eCommerce operations for D2C brands serving the UK, Pakistan, and UAE markets including inventory management, customer service, logistics coordination, Meta Ads, email marketing, and weekly performance reporting. GA4 certified. Available for remote contract work immediately.

SHAFAQ MAQNEER Abu Dhabi

eCommerce Developer, Digital Marketer, Marketing Analyst, +2

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eCommerce operations specialist with 7 years of hands-on experience managing Shopify storefronts, product catalogues, order fulfilment, and digital marketing campaigns for fashion retail brands. I have run end-to-end eCommerce operations for D2C brands serving the UK, Pakistan, and UAE markets including inventory management, customer service, logistics coordination, Meta Ads, email marketing, and weekly performance reporting. GA4 certified. Available for remote contract work immediately.…eCommerce operations specialist with 7 years of hands-on experience managing Shopify storefronts, product catalogues, order fulfilment, and digital marketing campaigns for fashion retail brands. I have run end-to-end eCommerce operations for D2C brands serving the UK, Pakistan, and UAE markets including inventory management, customer service, logistics coordination, Meta Ads, email marketing, and weekly performance reporting. GA4 certified. Available for remote contract work immediately.

Available to hire

eCommerce operations specialist with 7 years of hands-on experience managing Shopify storefronts, product catalogues, order fulfilment, and digital marketing campaigns for fashion retail brands. I have run end-to-end eCommerce operations for D2C brands serving the UK, Pakistan, and UAE markets including inventory management, customer service, logistics coordination, Meta Ads, email marketing, and weekly performance reporting. GA4 certified. Available for remote contract work immediately.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance eCommerce Consultant at ZAIB Fashion

June 1, 2025 - Present

Managing eCommerce operations for two ZAIB storefronts (zaibofficial.co.uk and zaibonline.com). Overseeing Shopify store architecture, product catalogue management, and category structure to ensure accurate and commercially optimized listings. Managing Odoo ERP integrated with Shopify for inventory synchronisation, order management, and operational reporting. Running email and WhatsApp marketing to drive repeat purchases and seasonal campaign engagement. Analysing sell-through metrics and campaign performance weekly to align promotions with available stock across both markets.

eCommerce Development Support at Retold (Sustainable Fashion Brand)

September 1, 2024 - May 31, 2025

Supported product catalogue and store operations across WordPress, Shopify, eBay, and Etsy, including listings, imagery alignment, categorisation, variant mapping, and on-page SEO optimisation. Assisted with platform migration from WordPress to Shopify, coordinating content transfer, catalogue restructure, and go-live accuracy checks. Monitored weekly Meta Ads performance against ROAS targets and spend benchmarks while liaising with an external agency. Set up GA4 tracking dashboards for funnel and conversion analysis. Coordinated campaign briefs and performance reporting with the external agency. Managed Mailchimp email campaigns and reduced catalogue setup timelines by 40% using Claude, Gemini, and Canva AI.

eCommerce Manager at ZAIB Fashion (formerly NIMSAY)

September 1, 2020 - July 31, 2024

Directed end-to-end digital transition and store migration from NIMSAY to ZAIB across all web channels with zero business downtime, including Shopify catalogue restructure and rebuild. Scaled online store revenue by 60% and improved repeat customer retention to 80% using targeted Meta Ads, seasonal collection launches, and a structured loyalty programme. Owned Meta Ads management (segmentation, creative briefing, budget allocation, A/B testing, ROAS optimisation, weekly stakeholder reporting). Executed full-funnel luxury range campaign (Private Collection) achieving 4.53% CTR and PKR 20.35 CPC over a PKR 20 lac budget. Integrated Shopify with Odoo ERP for real-time inventory synchronisation and order reporting. Produced weekly/monthly sell-through and category performance reports and supported buying decisions using best/worst seller analysis.

Assistant Merchandiser (Part-Time) at Khas Stores

February 1, 2018 - August 31, 2020

Supported retail range planning, stock allocations across store networks, and daily sell-through tracking using Retail Pro. Assisted with product breakdown reports and merchandise plan preparation. Coordinated stock replenishment and inter-store transfers with warehouse and logistics teams.