Available to hire
I am a results-driven communications professional with a strong background in media and video production. I am passionate about merging creativity with strategic communication expertise to craft innovative campaigns and formats that resonate with diverse audiences and enhance brand loyalty.
With experience from international organizations such as Discovery Channel and Condé Nast International, I aim to drive impactful communication strategies through unique storytelling techniques that increase market share and brand awareness. I enjoy working closely with clients to deliver personalized and authentic connections, especially in challenging and highly regulated fields like healthcare and scientific communication.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Advanced
French
Intermediate
Work Experience
Teacher at Università degli Studi di Pescara
June 1, 2022 - August 28, 2025Taught copywriting and creative communication for a post-university course in Web Marketing.
Teacher at Università degli Studi di Pescara
January 1, 2022 - August 28, 2025Taught Copywriting and Creative Communication for a post-university Web Marketing course from June 2015 through 2022.
Creative Director at Mazzmedia
June 1, 2021 - August 28, 2025Directed creative strategies that strengthened brand presence, resulting in a significant boost in client visibility and engagement. Oversaw collaboration between design and marketing departments, implementing campaigns that increased client interactions. Supervised a dynamic team of creatives, cultivating a culture of innovation that enhanced project delivery and satisfaction rates. Clients included Panasonic, Cesi, Kärcher, Autostradale, Viking, Office Depot, Alice For Children, Lilt, IOV, Nimex Caffè, Euronics, Euracom, Homeberger, Iperceramica, Ecolamp, Fondazione Progetto Arca, Epo, and Kappa.
Creative Director at Mazzmedia
June 1, 2021 - August 28, 2025Directed creative strategies that strengthened brand presence and boosted client visibility and engagement. Oversaw collaboration between design and marketing departments, implementing campaigns that increased client interactions. Supervised a dynamic team of creatives and cultivated a culture of innovation enhancing project delivery and satisfaction.
Creative Director at Mazzmedia
June 1, 2021 - August 28, 2025Directed creative strategies that strengthened brand presence, resulting in significant boosts in client visibility and engagement. Oversaw collaboration between design and marketing departments, implementing campaigns that increased client interactions. Supervised a dynamic team of creatives, nurturing a culture of innovation and enhancing project delivery and satisfaction rates. Clients included Panasonic, Cesi, Kärcher, Autostradale, Viking, Office Depot, Alice For Children, Lilt, IOV, Nimex Caffè, Euronics, Euracom, Homeberger, Iperceramica, Ecolamp, Fondazione Progetto Arca, Epo, and Kappa.
Creative Director – Brand Communication consultant at Self-Employed
May 1, 2021 - PresentSuccessfully crafted and implemented comprehensive branding strategies that enhanced client visibility, engagement, and market positioning across multiple channels and campaigns. Delivered personalized communication consulting, focusing on tone of voice and strategic messaging, adapting approaches to specific client needs and contexts. Employed creative and innovative storytelling techniques to foster authentic connections and long-term loyalty, even in challenging and highly regulated fields like healthcare and scientific communication. Worked with clients including Fastweb, Natuzzi, Total, Elf, Rigoni, Boiron, Condorelli, Smemoranda, Mondadori, Deutsche Bank, Quotidiano Nazionale, Edison, Lega Italiana Fibrosi Cistica, and Sir Visual.
Creative Director – Brand Communication consultant at Self-Employed
May 1, 2021 - PresentSuccessfully crafted and implemented comprehensive branding strategies that enhanced client visibility, engagement and market positioning across multiple channels and campaigns. Delivered personalized communication consulting focusing on tone of voice and strategic messaging, adapting approaches to client needs. Employed innovative storytelling techniques to foster authentic connections and long-term loyalty, including in healthcare and scientific communication sectors.
Creative Director – Brand Communication consultant at Self-Employed
May 1, 2021 - PresentSuccessfully crafted and implemented comprehensive branding strategies that enhanced client visibility, engagement and market positioning across multiple channels and campaigns. Delivered personalized communication consulting focusing on tone of voice and strategic messaging, adapting approaches to client needs. Employed creative and innovative storytelling techniques to foster authentic connections and long-term loyalty, including in challenging and highly regulated sectors like healthcare and scientific communication. Worked with clients such as Fastweb, Natuzzi, Total, Elf, Rigoni, Boiron, Condorelli, Smemoranda, Mondadori, Deutsche Bank, Quotidiano Nazionale, Edison, Lega Italiana Fibrosi Cistica and others.
Senior Copywriter at Jellyfish Adv
October 1, 2019 - August 28, 2025Produced engaging and persuasive copy for online and offline marketing materials, contributing to an increase in lead generation. Partnered with creative and marketing teams to strategize and implement impactful advertising campaigns that boosted brand visibility. Managed 4 junior resources and external suppliers. Delivered creative and strategic presentations to clients and partners. Clients included Disney, Electronic Arts, Auchan, and the European Union.
Senior Copywriter at Jellyfish Adv
October 1, 2019 - August 28, 2025Produced engaging and persuasive copy for online and offline marketing materials, contributing to increased lead generation. Collaborated with creative and marketing teams to strategize and implement impactful advertising campaigns, enhancing brand visibility. Managed 4 junior resources and external suppliers. Presented creative and strategic presentations.
Senior Copywriter at Jellyfish Adv
October 1, 2019 - August 28, 2025Produced engaging and persuasive copy for online and offline marketing materials which contributed to increased lead generation. Partnered with creative and marketing teams to strategize and implement impactful advertising campaigns boosting brand visibility. Managed 4 junior resources and external suppliers. Delivered creative and strategic presentations to clients and partners. Clients included Disney, Electronic Arts, Auchan, and the European Union.
Creative Director at Studio Effe
October 1, 2018 - August 28, 2025Directed the creative strategy for video projects that captivated audiences and elevated brand narratives. Oversaw the entire video production pipeline, guaranteeing the delivery of captivating content within deadlines. Enhanced client collaboration by presenting tailored strategies aligned with their specific needs, fostering long-term partnerships.
Creative Director at Studio Effe
October 1, 2018 - August 28, 2025Directed creative strategy for video projects that captivated audiences and elevated brand narratives. Oversaw video production pipeline ensuring timely delivery of content. Enhanced client collaboration by presenting tailored strategies fostering long-term partnerships.
Creative Director at Studio Effe
October 1, 2018 - August 28, 2025Directed creative strategy for video projects aimed at captivating audiences and elevating brand narratives. Oversaw the entire video production pipeline, ensuring captivating content was delivered within deadlines. Enhanced client collaboration by presenting tailored strategies aligned to their needs, fostering long-term partnerships.
Creative Manager at Realize Networks
February 1, 2018 - August 28, 2025Directed creative strategy for a diverse client portfolio, resulting in a significant boost in brand engagement. Partnered with various departments to formulate and execute marketing initiatives and influencer marketing projects, improving client retention and awareness. Oversaw and mentored a team of creative professionals, guaranteeing the production of top-tier marketing materials.
Creative Manager at Realize Networks
February 1, 2018 - August 28, 2025Directed creative strategy for diverse client portfolios, resulting in boosted brand engagement. Partnered with departments to execute marketing and influencer marketing projects, improving client retention and awareness. Mentored a team producing top-tier marketing materials.
Creative Manager at Realize Networks
February 1, 2018 - August 28, 2025Directed creative strategy for diverse client portfolios leading to significant boosts in brand engagement. Partnered with multiple departments to formulate and execute marketing initiatives and influencer marketing projects, improving client retention and awareness. Oversaw and mentored a team of creative professionals to ensure production of top-tier marketing materials.
Creative Manager at Condé Nast International
January 1, 2017 - August 28, 2025Led the creative development and execution of multimedia campaigns for prestigious brands within the Condé Nast umbrella, enhancing brand visibility and engagement. Collaborated cross-functionally with editorial, marketing, and design teams to ensure alignment of creative vision and strategic objectives. Managed a diverse portfolio of international projects, exceeding client expectations through innovative concepts and effective team leadership.
Creative Manager at Condé Nast International
January 1, 2017 - August 28, 2025Led creative development and execution of multimedia campaigns for prestigious brands, enhancing visibility and engagement. Collaborated cross-functionally with editorial, marketing, and design teams to align creative vision with strategic objectives. Managed international projects exceeding client expectations.
Creative Manager at Condé Nast International
January 1, 2017 - August 28, 2025Led creative development and execution of multimedia campaigns for prestigious brands under Condé Nast, enhancing brand visibility and engagement. Collaborated cross-functionally with editorial, marketing, and design teams to align creative vision and strategic objectives. Managed a diverse portfolio of international projects, delivering innovative concepts and effective team leadership.
Executive Creative Producer at Discovery Channel - Discovery Communication
October 1, 2015 - August 28, 2025Oversaw the creative development and production of high-impact advertising and promos for editorial content, increasing viewership ratings and awareness of Discovery's properties. Collaborated with cross-functional teams to establish strategic content direction and ensure alignment with brand identity. Managed a diverse team of writers, producers, and editors, fostering a collaborative environment to enhance storytelling quality. Successfully launched the Dmax Channel on the Italian market creating its unique marketing positioning.
Executive Creative Producer at Discovery Channel - Discovery Communication
October 1, 2015 - August 28, 2025Oversaw creative development and production of high-impact advertisements and promos to boost viewership and brand awareness. Collaborated with cross-functional teams to ensure content aligned with brand identity. Managed a diverse team fostering collaboration and storytelling quality. Launched Dmax Channel in Italy creating its marketing positioning.
Executive Creative Producer at Discovery Channel - Discovery Communication
October 1, 2015 - August 28, 2025Oversaw creative development and production of high-impact advertisements and promos for editorial content, increasing viewership ratings and awareness of Discovery's properties. Collaborated with cross-functional teams to establish strategic content direction aligned with brand identity. Managed a diverse team of writers, producers, and editors to foster collaboration and enhance storytelling quality. Led the launch of Dmax Channel in the Italian market creating its marketing positioning.
Copywriter at Different Advertising Agencies
December 1, 2011 - August 28, 2025Developed creative and engaging copy for advertising campaigns across various media platforms. Collaborated with teams of designers and art directors to produce innovative marketing materials that effectively conveyed brand messages. Conducted market research and analysis to inform copy strategies and enhance target audience reach. Agencies included In Adv, Brand Portal, and Hi! Comunicazione.
Copywriter at Different Advertising Agencies
December 1, 2011 - August 28, 2025Developed creative copy for advertising campaigns across media platforms. Collaborated with designers and art directors to produce innovative marketing materials. Conducted market research to inform copy strategies and improve audience reach.
Copywriter at Different Advertising Agencies
December 1, 2011 - August 28, 2025Developed creative and engaging copy for multi-channel advertising campaigns. Collaborated with designers and art directors to produce innovative marketing materials effectively conveying brand messages. Conducted market research and analysis to inform copy strategies and enhance target audience reach. Agencies included In Adv, Brand Portal, and Hi! Comunicazione.
Education
Bachelor Degree at Università degli Studi di Palermo
January 11, 2030 - June 1, 2005Master in Web Management at Input Srl
January 11, 2030 - June 1, 2006Master in Copywriting at Accademia di Comunicazione di Milano
January 11, 2030 - June 1, 2007High School Diploma at Liceo Linguistico
January 11, 2030 - June 1, 2001Bachelor Degree at Università degli Studi di Palermo
January 11, 2030 - June 1, 2005Master at Input Srl
January 11, 2030 - June 1, 2006Master in Copywriting at Accademia di Comunicazione di Milano
January 11, 2030 - June 1, 2007High School Diploma at Liceo Linguistico
January 11, 2030 - June 1, 2001Laurea in Tecnica Pubblicitaria (Bachelor Degree) at Università degli Studi di Palermo
January 11, 2030 - June 1, 2005Master in Web Management at Input Srl
January 11, 2030 - June 1, 2006Master in Copywriting at Accademia di Comunicazione di Milano
January 11, 2030 - June 1, 2007Qualifications
Certification in AI and Social Media Management
July 1, 2025 - August 28, 2025Certification in Time Management
July 1, 2025 - August 28, 2025Certification in GPTs Custom
June 1, 2025 - August 28, 2025Certification in Email Marketing
May 1, 2025 - August 28, 2025Certification in AI and Copywriting
April 1, 2025 - August 28, 2025Google Academy Certification in Digital Marketing
April 1, 2020 - August 28, 2025Certification in GPTs Custom
June 1, 2025 - August 28, 2025Learnn Certification in AI and Social Media Management
July 1, 2025 - August 28, 2025Certification in Time Management
July 1, 2025 - August 28, 2025Certification in AI and Copywriting
April 1, 2025 - August 28, 2025Lacerba.io Certification in Email Marketing
May 1, 2025 - August 28, 2025Google Academy Certification in Digital Marketing
April 1, 2020 - August 28, 2025Certification in AI and Social Media Management
July 1, 2025 - August 28, 2025Certification in Time Management
July 1, 2025 - August 28, 2025Certification in GPTs Custom
June 1, 2025 - August 28, 2025Certification in Email Marketing
May 1, 2025 - August 28, 2025Certification in AI and Copywriting
April 1, 2025 - August 28, 2025Google Academy Certification in Digital Marketing
April 1, 2020 - August 28, 2025Industry Experience
Media & Entertainment, Healthcare, Financial Services, Professional Services, Retail, Energy & Utilities, Non-Profit Organization, Life Sciences, Consumer Goods, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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