Christine Ren

Delivering 'playfulness and trendsetter' brand identity through integrated marketing communications to boost Schwarzkopf Freshlight’s brand equity. Leading creative strategy and design execution including art direction and visual concept design for Schwarzkopf’s hair colourant brands. Achieved +22% sales uplift, 123M+ exposures, and 1.4M brand engagements through integrated ATL, social, e-commerce, and offline channels. Translating global brand guidelines into locally resonant creative expressions for Gen Z audiences. Collaborating with cross-functional teams to ensure message consistency and measurable results. Building and managing a high-performing creative and design team while liaising with internal and external stakeholders.

Led creative strategy and direction for integrated campaigns, providing concept development, art direction, and execution. Key projects included visual design and virtual influencer launch for CLARINS, social campaign ideation for GSK FENBID, and brand localisation for ROC Skincare in the Chinese market.

Oversaw end-to-end creative and visual development for integrated, digital, and print campaigns. Led team reviews and final creative approvals to maintain brand consistency. Provided actionable creative strategy based on audience insights and market trends. Key projects included Bank of Communications "Bestie Card" launch, and Sunrise Duty-Free interactive Chinese New Year campaign.