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I am a Creative Director and design leader with over 10 years of experience delivering strategic design and integrated creative campaigns across digital and print for global and local brands in the FMCG, beauty, and lifestyle sectors. As a graduate of the Glasgow School of Art currently pursuing a part-time MSc in Marketing at the University of Glasgow, I am proficient in graphic design and visual storytelling, boosting audience engagement with dynamic creative content and visually compelling narratives. I excel at leading high-performing creative teams, managing multi-channel design projects, and ensuring brand excellence. My recent achievements include generating 1.42 million interactions across all channels for the Schwarzkopf Freshlight Summer Campaign 2024, leading to a 22% sales uplift. Based in Shanghai, I am available for relocation and eager to continue delivering impactful creative leadership.…I am a Creative Director and design leader with over 10 years of experience delivering strategic design and integrated creative campaigns across digital and print for global and local brands in the FMCG, beauty, and lifestyle sectors. As a graduate of the Glasgow School of Art currently pursuing a part-time MSc in Marketing at the University of Glasgow, I am proficient in graphic design and visual storytelling, boosting audience engagement with dynamic creative content and visually compelling narratives. I excel at leading high-performing creative teams, managing multi-channel design projects, and ensuring brand excellence. My recent achievements include generating 1.42 million interactions across all channels for the Schwarzkopf Freshlight Summer Campaign 2024, leading to a 22% sales uplift. Based in Shanghai, I am available for relocation and eager to continue delivering impactful creative leadership.

Christine Ren

Creative Director, Art Director, Graphic Designer, +2

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I am a Creative Director and design leader with over 10 years of experience delivering strategic design and integrated creative campaigns across digital and print for global and local brands in the FMCG, beauty, and lifestyle sectors. As a graduate of the Glasgow School of Art currently pursuing a part-time MSc in Marketing at the University of Glasgow, I am proficient in graphic design and visual storytelling, boosting audience engagement with dynamic creative content and visually compelling narratives. I excel at leading high-performing creative teams, managing multi-channel design projects, and ensuring brand excellence. My recent achievements include generating 1.42 million interactions across all channels for the Schwarzkopf Freshlight Summer Campaign 2024, leading to a 22% sales uplift. Based in Shanghai, I am available for relocation and eager to continue delivering impactful creative leadership.…I am a Creative Director and design leader with over 10 years of experience delivering strategic design and integrated creative campaigns across digital and print for global and local brands in the FMCG, beauty, and lifestyle sectors. As a graduate of the Glasgow School of Art currently pursuing a part-time MSc in Marketing at the University of Glasgow, I am proficient in graphic design and visual storytelling, boosting audience engagement with dynamic creative content and visually compelling narratives. I excel at leading high-performing creative teams, managing multi-channel design projects, and ensuring brand excellence. My recent achievements include generating 1.42 million interactions across all channels for the Schwarzkopf Freshlight Summer Campaign 2024, leading to a 22% sales uplift. Based in Shanghai, I am available for relocation and eager to continue delivering impactful creative leadership.

Available to hire

I am a Creative Director and design leader with over 10 years of experience delivering strategic design and integrated creative campaigns across digital and print for global and local brands in the FMCG, beauty, and lifestyle sectors. As a graduate of the Glasgow School of Art currently pursuing a part-time MSc in Marketing at the University of Glasgow, I am proficient in graphic design and visual storytelling, boosting audience engagement with dynamic creative content and visually compelling narratives.

I excel at leading high-performing creative teams, managing multi-channel design projects, and ensuring brand excellence. My recent achievements include generating 1.42 million interactions across all channels for the Schwarzkopf Freshlight Summer Campaign 2024, leading to a 22% sales uplift. Based in Shanghai, I am available for relocation and eager to continue delivering impactful creative leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Chinese

Fluent

Korean

Beginner

Work Experience

Creative Director at Hylink Group China

December 1, 2023 - Present

Delivering 'playfulness and trendsetter' brand identity through integrated marketing communications to boost Schwarzkopf Freshlight’s brand equity. Leading creative strategy and design execution including art direction and visual concept design for Schwarzkopf’s hair colourant brands. Achieved +22% sales uplift, 123M+ exposures, and 1.4M brand engagements through integrated ATL, social, e-commerce, and offline channels. Translating global brand guidelines into locally resonant creative expressions for Gen Z audiences. Collaborating with cross-functional teams to ensure message consistency and measurable results. Building and managing a high-performing creative and design team while liaising with internal and external stakeholders.

Freelance Creative Director & Self-employed at Dentsu Creative, HOLIST, Shanghai

June 30, 2022 - August 28, 2025

Led creative strategy and direction for integrated campaigns, providing concept development, art direction, and execution. Key projects included visual design and virtual influencer launch for CLARINS, social campaign ideation for GSK FENBID, and brand localisation for ROC Skincare in the Chinese market.

Associate Creative Director at Dentsu Creative, Shanghai

December 31, 2019 - August 28, 2025

Oversaw end-to-end creative and visual development for integrated, digital, and print campaigns. Led team reviews and final creative approvals to maintain brand consistency. Provided actionable creative strategy based on audience insights and market trends. Key projects included Bank of Communications "Bestie Card" launch, and Sunrise Duty-Free interactive Chinese New Year campaign.

Group Head | Senior Art Director | Art Director at Online Marketing Partner (OMP), later acquired by Dentsu Aegis Network

December 31, 2017 - August 28, 2025

Led major digital marketing campaigns and content strategy across platforms. Managed creative teams and campaign execution from ideation to delivery. Designed interactive digital experiences, H5 microsites, and branded content. Key projects included GUERLAIN AR Oil campaign, HERSHEY H5 interactive campaign, UNIQLO digital installation, and Shiseido Urara H5 engagement campaigns.

Designer & Early Career Roles at Media Explorer Ltd. & Independent Agencies

December 31, 2009 - August 28, 2025

Designed digital content and websites for beauty brands including Lancôme, Maybelline, Clinique, and Laneige. Developed expertise in visual branding, animation, and digital storytelling.