Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Urdu
Advanced
Work Experience
UI/UX Designer & Social Media Manager at Kellar
August 1, 2021 - PresentPromoted from Junior UI/UX Designer to UI/UX Designer while expanding responsibilities into social media management. Conducted user research and developed user personas for company's brands, improving user satisfaction by 20%. Designed wireframes, prototypes, and high-fidelity mockups for mobile apps and websites, boosting user retention by 15%. Managed and optimized social media strategies for multiple brands, increasing engagement by 15%. Collaborated with developers and marketers to unify branding and campaigns, enhancing overall brand consistency by 10%.
Social Media Executive (Remote) at Guns & Accessories
August 1, 2023 - August 28, 2025Prepared and executed targeted social media campaigns, increasing engagement and follower count by 30%. Curated high-quality content including graphics and videos, enhancing brand presence and driving a 20% increase in website traffic. Monitored social media analytics to refine marketing campaigns, achieving a 15% increase in audience engagement and a 30% boost in brand awareness within four months.
UI/UX Designer & Social Media Executive - Internship at Blink Digital
November 1, 2020 - August 28, 2025Designed and developed the startup’s website and clients' websites from scratch, contributing to a 20% increase in user engagement and satisfaction. Created sketches, mockups, and high-resolution designs to meet client-specific requirements. Supervised social media presence by developing and executing content strategies, increasing follower engagement and brand awareness by 20% across all platforms. Liaised with clients and internal teams to ensure branding and online marketing initiatives aligned with business goals, contributing to a 15% growth in overall engagement.
UI/UX Designer & Social Media Manager at Kellar
December 1, 2022 - PresentLead UI/UX design projects and social media initiatives. Responsibilities include designing wireframes and high-fidelity mockups for mobile apps and websites, creating cohesive content strategies, collaborating with clients and internal teams to align branding with business goals, and improving user engagement.
Social Media Executive (Remote) at Guns & Accessories
November 1, 2020 - August 31, 2023Prepared and executed targeted social media campaigns, increasing engagement and follower count by 30%. Curated high-quality content (graphics and videos) to enhance brand presence and drive website traffic. Monitored analytics to refine campaigns, achieving a 15% rise in audience engagement and a 30% boost in brand awareness within four months.
UI/UX Designer - Internship at Blink Digital
June 1, 2020 - November 1, 2020Designed and developed the startup’s website and clients’ websites from scratch. Created sketches, wireframes, and high-fidelity mockups to meet client requirements; supervised social media presence by developing and executing content strategies; liaised with clients and internal teams to ensure branding and online marketing initiatives aligned with business goals, contributing to growth in engagement.
UI/UX Designer & Social Media Executive at Wise Digital Partners
December 1, 2025 - PresentUI/UX design work across digital platforms; create and maintain design systems and reusable UI components; produce wireframes and high-fidelity prototypes using Figma; prepare design specs and assets for handover; ensure usability and accessibility; collaborate with teams to maintain brand consistency.
UI/UX Designer & Social Media Executive at Keller Pvt Ltd
December 1, 2022 - November 1, 2025Create high-fidelity UI designs and interactive prototypes using Figma; develop and maintain design systems and reusable UI components; prepare detailed design specs, assets, and guidelines; evaluate usability and accessibility; liaise with developers and marketers; contributed to growth in engagement and brand awareness.
Social Media Executive at Guns & Accessories
November 1, 2020 - August 1, 2023Prepared and executed targeted social media campaigns; curated high-quality content including graphics and videos; monitored social media analytics and refined campaigns; increased website traffic and engagement.
UI/UX Designer & Social Media Executive - Intern at Blink Digital
June 1, 2020 - November 30, 2020Designed and developed the startup’s website from scratch; created sketches, mockups, and high-resolution designs; supervised social media presence by developing and executing content strategies, increasing follower engagement and brand awareness by 20%.
Education
Bachelor of Software Engineering at Jinnah University for Women, Karachi
January 1, 2017 - January 1, 2021Intermediate Certificate, Science at Shaheed-e-Millat Govt Degree College, Karachi
January 1, 2015 - January 1, 2017Matriculation, Science at Islamic Mission School, Karachi
January 1, 2013 - January 1, 2015Intermediate Certificate, Science at Jinnah University for Women, Karachi
January 11, 2030 - January 1, 2021Matriculation, Science at Shahheed-e-Millat Govt Degree College, Karachi
January 11, 2030 - January 1, 2017Matriculation, Science at Islamic Mission School, Karachi
January 11, 2030 - January 1, 2015Bachelor of Software Engineering at Jinnah University for Women, Karachi
January 11, 2030 - January 1, 2021Intermediate Certificate, Science at Shahheed-e-Millat Govt Degree College, Karachi
January 11, 2030 - January 1, 2017Matriculation, Science at Islamic Mission School, Karachi
January 11, 2030 - January 1, 2015Qualifications
Google UX Design
January 11, 2030 - August 28, 2025Udemy - Web & Mobile Designer: UI/UX, Figma, and more
January 11, 2030 - August 28, 2025Microsoft - Fundamentals of UI/UX Design Principles
January 11, 2030 - August 28, 2025SEMrush - PPC Fundamentals
January 11, 2030 - August 28, 2025IELTS - Band 7
January 11, 2030 - August 28, 2025Industry Experience
Software & Internet, Media & Entertainment, Retail, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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