Digital Marketer at Root Fifty-Two

Managed multiple client accounts involving social media, email marketing, PPC, paid social adverts, SEO, and more. Created social media strategies to increase engagement and brand recognition on platforms such as TikTok, Instagram, LinkedIn, Facebook, Twitter, and Google Business Profile. Analysed social analytics and used tools like Google Search Trends and Ask The Public. Created social graphics and managed Paid Social Adverts. Scheduled monthly social plans via tools like Sendible, Meta, and Onlypult. Produced email marketing strategies for product promotion and brand loyalty, generating conversions. Generated client reports using Google Looker Studio and performed SEO website audits through Screaming Frog to optimise website health and improve rankings. Handled account management tasks including client communication, leading meetings, presenting proposals, reporting on analytics, and delegating tasks. Promoted health and wellbeing at the workplace while demonstrating adaptability a

Digital Advisor at Wellington NZ

Played a lead role in launching a new website for Wellington NZ and co-managed the setup of a new asset management tool, Bynder, integrating it with a new CMS. Developed new website content pages in Silverstripe and photographed for a new image library featuring local eateries, shops, and sights. Assisted with social media ideas and executed reels while suggesting strategies. Served as main contact for 24 participating businesses in the Wellington Advent Calendar campaign, managing email communications, and tracking voucher downloads and redemptions. Suggested additional marketing campaigns including promotional emails and city activation. Managed multiple email newsletters and client databases, improving design cohesiveness and website accessibility and SEO using Site Improve. Led setup of new User Generated Content tool, Stackla, managed content writing and publishing to the website.

Office Experience Coordinator at Wellington NZ

Managed office tasks and responded to business, event, and tourism inquiries. Handled reception duties and documented minutes for committees including Board, Risk & Audit, and People & Culture.