I am an experienced Creative Specialist with a knack for crafting compelling narratives and driving brand engagement. Over the years, I have led multiple successful campaigns that significantly increased audience reach and engagement. Working with multinational corporate companies and digital agencies has honed my ability to build strong relationships with stakeholders, enhancing both internal and external communication. I bring extensive industry knowledge and a creative flair needed to meet the high expectations of global customers. My skills span graphic design, content marketing, social media strategy, and event marketing, making me adaptable and effective in diverse marketing environments.

Swati Kapoor

I am an experienced Creative Specialist with a knack for crafting compelling narratives and driving brand engagement. Over the years, I have led multiple successful campaigns that significantly increased audience reach and engagement. Working with multinational corporate companies and digital agencies has honed my ability to build strong relationships with stakeholders, enhancing both internal and external communication. I bring extensive industry knowledge and a creative flair needed to meet the high expectations of global customers. My skills span graphic design, content marketing, social media strategy, and event marketing, making me adaptable and effective in diverse marketing environments.

Available to hire

I am an experienced Creative Specialist with a knack for crafting compelling narratives and driving brand engagement. Over the years, I have led multiple successful campaigns that significantly increased audience reach and engagement. Working with multinational corporate companies and digital agencies has honed my ability to build strong relationships with stakeholders, enhancing both internal and external communication.

I bring extensive industry knowledge and a creative flair needed to meet the high expectations of global customers. My skills span graphic design, content marketing, social media strategy, and event marketing, making me adaptable and effective in diverse marketing environments.

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Work Experience

Marketing Associate at Venufindr – Asembl Group
December 1, 2024 - Present
Responsible for producing detailed proposals for events using PowerPoint and PDF collateral including timelines, venues, suppliers, and budgets. Prepared polished proposals, site visits, and marketing templates in PowerPoint and Canva. Established PowerPoint templates for event pitches and venue RFP proposals. Researched the latest venues and destinations, created emailers and weekly newsletters. Produced presentations, articles, and posts for hotels and event venues. Executed social media strategies aligned with business objectives, managed brand presence, paid campaigns, and engaged followers. Attended FAM trips and maintained internal databases. Built relations with international hotel and event venues and negotiated best rates.
Graphics Specialist, Marketing Shared Services at Elevance Health (Carelon India)
August 31, 2024 - August 28, 2025
Oversaw creation and management of content for internal and external communications including video, print, and digital materials. Led content marketing strategy across digital, social media, print, and events for Health Benefits Operations pillar. Developed Instagram Reels video content including filming and editing. Led branding and graphic design initiatives and managed performance via metrics review. Handled multiple design projects ensuring high standards and timely delivery. Gathered client info and research to develop creative solutions and clear design rationale. Created digital and marketing deliverables such as identity systems, UX design, newsletters, motion design, and branded event experiences.
Creative Manager at Impetus Technologies
September 30, 2023 - August 28, 2025
Directed visual branding overhaul for flagship product LeapLogic, unifying visual identity across platforms. Developed content for external websites, blogs, social media, newsletters, webcasts, podcasts, meetings, videos, and presentations. Coordinated internal communications initiatives and maintained relationships with internal partners. Managed corporate internal email and conducted keyword research for SEO-optimized content. Analyzed content performance to optimize strategy. Coordinated globally with US, UK, APAC, and EMEA teams and vendors. Guided internal clients and teams on design strategy, brand guidelines, template creation, and visual assets.
Creative Specialist at Dyson
September 30, 2022 - August 28, 2025
Planned and executed creative briefs tailored to market and platform needs for websites, Amazon, and Instagram shops. Conducted briefings with global and local design teams on retailer and marketing requirements. Managed promotional calendar for key events including Prime Day and Black Friday. Reported on social media performance metrics and vendor evaluations to senior management. Participated in Center of Excellence and retail marketing meetings, contributing to retail digital marketing projects. Collaborated with designers and Brand & Communications department under tight deadlines.
Graphics Designer, Marketing Shared Services at CVENT
May 31, 2022 - August 28, 2025
Managed daily planning and design of marketing collaterals for client-facing events, industry conferences, trade shows, and internal events including hybrid Town Halls. Led initiatives to evolve company’s aesthetic presence and produce graphics for marketing campaigns, website, and tradeshows. Developed briefings, B2B collaterals, brochures, PowerPoint presentations, landing pages, emailers, and technical illustrations. Collaborated with vendors such as printers and venues to ensure smooth event execution. Created engaging social media content for LinkedIn and Instagram. Developed event concepts with detailed plans including timelines, budgets, venues, vendors, and marketing strategies for hybrid, virtual, and in-person events.
Creative Specialist, Marketing Shared Services at Oracle Corporation
August 31, 2019 - August 28, 2025
Led branding refresh project migrating over 220 PowerPoint presentations to updated templates. Created infographics, eBooks, white papers, and technical illustrations. Oversaw brand creation from concept to implementation across Customer Experience and Sales Central teams. Defined innovative user interfaces and interaction styles, customer journey maps, brochures, whitepapers, and LinkedIn campaign ads. Worked closely with HR and Operations to develop employer branding and internal communication strategies for recruitment and employee engagement. Supported cross-functional collaboration for exhibitions and special event promotions.

Education

MA Business Communication for International Leadership at University of Portsmouth, Hampshire, UK
September 1, 2024 - September 30, 2025

Qualifications

PG Diploma in Graphics design and 3D animation
January 11, 2030 - August 28, 2025
Digital Marketing, The Google University
January 11, 2030 - August 28, 2025
CVENT Event management Certification
January 11, 2030 - August 28, 2025

Industry Experience

Consumer Goods, Healthcare, Professional Services, Retail, Travel & Hospitality, Software & Internet, Media & Entertainment