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Hi! I'm Paula López, a graphic designer focused on turning ideas into visual identities. I offer personalized design services to bring your concepts to life and give your brand a distinctive look across identity, social media, newsletters, brochures, and websites. I stay up-to-date with the latest design trends and tools to deliver modern, cohesive results. I've worked with clients and teams across branding and digital media, from freelance projects like Estructuras Henares and Golondrina Global to professional firms such as Cuevas Abogados. My portfolio includes brand identities, social media content, photography, and illustrations that communicate clearly and professionally while staying true to each brand's values.…Hi! I'm Paula López, a graphic designer focused on turning ideas into visual identities. I offer personalized design services to bring your concepts to life and give your brand a distinctive look across identity, social media, newsletters, brochures, and websites. I stay up-to-date with the latest design trends and tools to deliver modern, cohesive results. I've worked with clients and teams across branding and digital media, from freelance projects like Estructuras Henares and Golondrina Global to professional firms such as Cuevas Abogados. My portfolio includes brand identities, social media content, photography, and illustrations that communicate clearly and professionally while staying true to each brand's values.

Paula López

Graphic Designer, Illustrator, Brand Designer, +3

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Hi! I'm Paula López, a graphic designer focused on turning ideas into visual identities. I offer personalized design services to bring your concepts to life and give your brand a distinctive look across identity, social media, newsletters, brochures, and websites. I stay up-to-date with the latest design trends and tools to deliver modern, cohesive results. I've worked with clients and teams across branding and digital media, from freelance projects like Estructuras Henares and Golondrina Global to professional firms such as Cuevas Abogados. My portfolio includes brand identities, social media content, photography, and illustrations that communicate clearly and professionally while staying true to each brand's values.…Hi! I'm Paula López, a graphic designer focused on turning ideas into visual identities. I offer personalized design services to bring your concepts to life and give your brand a distinctive look across identity, social media, newsletters, brochures, and websites. I stay up-to-date with the latest design trends and tools to deliver modern, cohesive results. I've worked with clients and teams across branding and digital media, from freelance projects like Estructuras Henares and Golondrina Global to professional firms such as Cuevas Abogados. My portfolio includes brand identities, social media content, photography, and illustrations that communicate clearly and professionally while staying true to each brand's values.

Available to hire

Hi! I’m Paula López, a graphic designer focused on turning ideas into visual identities. I offer personalized design services to bring your concepts to life and give your brand a distinctive look across identity, social media, newsletters, brochures, and websites. I stay up-to-date with the latest design trends and tools to deliver modern, cohesive results.

I’ve worked with clients and teams across branding and digital media, from freelance projects like Estructuras Henares and Golondrina Global to professional firms such as Cuevas Abogados. My portfolio includes brand identities, social media content, photography, and illustrations that communicate clearly and professionally while staying true to each brand’s values.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Visual Branding Designer at Estructuras Henares

May 31, 2023 - August 28, 2025

Created branding designs and logos; developed image identity and branding strategies for a construction sector company specializing in building homes, offices, and extensions. The brand identity was built around a modern and clean logo design, neutral color palette, and legible, versatile typeface conveying professionalism, security, and innovation.

Visual Branding Designer and Social Media at Golondrina Global

May 31, 2024 - August 28, 2025

Managed image identity and branding, created graphic designs for social media and marketing materials, and produced real estate photography including property post-production editing. Redesigned website to support relocation process, increased user interaction and followers by aligning marketing strategies and visual identity with company values.

Visual Branding Designer at Cuevas Abogados

May 31, 2023 - August 28, 2025

Managed the company’s identity and image via publications, photography, and graphic materials for the website. Created Instagram account and content to inform and attract clients, developed a visual identity to communicate complex legal concepts clearly using infographics. Designed presentations for legal alerts and newsletters for client engagement.

Visual Branding Designer (Freelance) at Estructuras Henares

August 1, 2022 - May 1, 2023

Created brand identity and logo design; produced graphic materials for social media and marketing; provided image identity guidance for a construction-focused client.

Visual Branding Designer and Social Media at Golondrina Global

August 1, 2022 - May 1, 2023

Developed branding materials and photography; redesigned website and managed social media posts to engage a broader audience and support real estate services.

Visual Branding Designer at Cuevas Abogados

November 1, 2022 - May 1, 2023

Managed brand identity, produced publications and infographics, and designed presentations and newsletters to communicate complex legal information clearly.

Visual Branding Designer at Cuevas Abogados

April 1, 2024 - May 1, 2024

Full project: ongoing brand identity and materials development.

Visual Branding Designer at Golondrina Global

August 1, 2022 - May 1, 2023

Created branding materials and photography for social media, redesigned the website to address relocation needs, and developed marketing strategies to increase engagement and followers while aligning with the brand's values.