Hello there! I’m a creative director with over 18 years of experience in the world of Advertising. Working on universal powerbrands with giant conglomerates as my clients. I do 360 degree holistic ad campaigns, including ideal, copy , concepts, creative strategy for omnichannel executions, encompassing all creative marketing mixes extending to themed PR events planning , exhibitions on a large scale. All treated and executed as individual projects. For all screens, all media. I firmly believe that imagination is our key to success in building a great life for us all. Looking forward to assisting you in achieving your challenges successfully. Warm regards, Raza…

Raza

Hello there! I’m a creative director with over 18 years of experience in the world of Advertising. Working on universal powerbrands with giant conglomerates as my clients. I do 360 degree holistic ad campaigns, including ideal, copy , concepts, creative strategy for omnichannel executions, encompassing all creative marketing mixes extending to themed PR events planning , exhibitions on a large scale. All treated and executed as individual projects. For all screens, all media. I firmly believe that imagination is our key to success in building a great life for us all. Looking forward to assisting you in achieving your challenges successfully. Warm regards, Raza…

Available to hire

Hello there! I’m a creative director with over 18 years of experience in the world of Advertising. Working on universal powerbrands with giant conglomerates as my clients. I do 360 degree holistic ad campaigns, including ideal, copy , concepts, creative strategy for omnichannel executions, encompassing all creative marketing mixes extending to themed PR events planning , exhibitions on a large scale.

All treated and executed as individual projects. For all screens, all media. I firmly believe that imagination is our key to success in building a great life for us all. Looking forward to assisting you in achieving your challenges successfully. Warm regards, Raza

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Skills

Experience Level

Language

English
Fluent
Urdu
Fluent

Work Experience

Creative Marketing-Advertising/Administrative liaison at H&Z Consultncy
January 1, 2022 - Present
Managing and supervising promotional marketing activities and carrying out advertising projects, leading business development, and strategic support to retain and gain clients. Mentoring creative teams and strategizing platforms and campaigns, driving major brand awareness and sales growth through all-media campaigns.
Creative Head Consultant at Idea Republic (HP based Creative House)
September 30, 2012 - August 28, 2025
Led creative leadership and business development for Hewlett Packard Pakistan's advertising, public relations, and events. Supervised art department, trained new entrants, and launched impactful campaigns reducing counterfeit products and boosting brand activation.
Deputy Creative Director at Orient Group Karachi (Carat)
December 31, 2010 - August 28, 2025
Supervised creative team, pitched new business, strategized platforms for clients, and nurtured brands with a 360-degree approach. Acted as a solution provider, counselor, and leader with successful campaigns.
Creative Group Head at Manhattan Communications-Leo Burnett Karachi
April 30, 2009 - August 28, 2025
Created and sustained brand images, developed strategic campaigns across print, electronic, radio, TV, web, and outdoor media. Pitched and won major clients, retained existing clients and mentored trainees.
Senior Concept Head at Orient McCann Erickson Karachi
October 31, 2004 - August 28, 2025
Developed communication strategies and big ideas, managed concept visualization, and wrote copy and proposals for multiple media formats. Supported international and local clients.
Copy/Concept Writer at Wahedna D’arcy Karachi
April 30, 2002 - August 28, 2025
Developed concepts and copy for clients including Instaphone, Procter & Gamble, and Forhan’s. Created creative advertising content.
Creative Manager at Adgroup (Pvt.) Ltd Karachi
October 31, 2001 - August 28, 2025
Supervised the creative unit, supported team with ideas and strategies, developed bilingual copy and concepts for print, broadcast, and outdoor media. Successfully launched major projects and campaigns including DHA waterfront and Wall’s Carnival.
Concept Writer at Gravity Communications (Pvt.) Ltd
August 31, 2000 - August 28, 2025
Created copy and concepts for electronic and print media, assisted in directing and editing commercials and company-sponsored programs for broadcast media, and developed brand proposals and sales promotion materials.
Concept Writer at Origin Communications (Pvt.) Ltd Karachi
June 30, 1999 - August 28, 2025
Created instantly sellable creative ideas for TV and radio, prepared in-house publications and client presentations, and managed client communications.
Creative Marketing-Advertising/Administrative Liaison at H&Z Consultancy
January 1, 2022 - Present
Managing and supervising all the promotional marketing activities and carrying out advertising projects for the company. Providing creative consulting and supporting business development and strategic thinking to retain existing clients and acquire new ones. Leading and mentoring teams in creating and maintaining a creative business stature, strategizing platforms, and executing campaigns.
Creative Director at Idea Republic (Hewlett Packard Pakistan)
September 30, 2012 - August 28, 2025
Led creative leadership for existing and new business development. Created events and planned ideas. Supervised the art department and trained new entrants. Achievements include mass awareness campaigns for Mehran Group brands, significantly boosting sales and reducing counterfeit HP products through strategic campaigns.
Deputy Creative Director at Orient Group Karachi (Carat)
December 31, 2010 - August 28, 2025
Supervised and managed the creative team, pitched new business, strategized platforms for clients, and nurtured brand growth. Played a key role as a solution provider, counselor, and dynamic leader in the agency.
Creative Group Head at Manhattan Communications - Leo Burnett Karachi
April 30, 2009 - August 28, 2025
Created and retained brand images through strategically driven creative platforms. Developed concepts and executions across print, electronic, and outdoor media. Pitched and won major clients, retained clients, led new business development, and trained new entrants.
Senior Concept Head at Orient McCann Erickson Karachi
October 31, 2004 - August 28, 2025
Developed communication strategies and conceived big ideas for campaigns. Managed concept visualization, copywriting, and sales promotion proposals related to multiple media sources including print, broadcast, and outdoor.
Copy/Concept Writer at Wahedna D’arcy Karachi
April 30, 2002 - August 28, 2025
Developed concepts and copy for clients such as Instaphone, Procter & Gamble, Forhan’s, and Fiat. Assisted in producing creative campaigns and advertising materials.
Creative Manager at Adgroup (Pvt.) Ltd Karachi
October 31, 2001 - August 28, 2025
Supervised the creative unit, supporting the team with ideas, creative strategies, developing bilingual copy, concepts and visualizing print, broadcast and outdoor media. Successfully launched and retained multiple campaigns for government and commercial clients.
Concept Writer at Gravity Communications (Pvt.) Ltd
August 31, 2000 - August 28, 2025
Developed copy and concepts for electronic and print media. Assisted in direction and editing of commercials and company programs for broadcast media. Created brand development proposals, advertorials, write-ups, and sales promotion proposals.
Concept Writer at Origin Communications (Pvt.) Ltd Karachi
June 30, 1999 - August 28, 2025
Created instant selling creative ideas for electronic media, client-sponsored programs, magazine articles, publications, and various marketing materials. Participated in client meetings and correspondence.

Education

Masters in Business Administration at Preston University USA, Karachi
January 1, 1999 - January 1, 2001
Masters in Economics at University Commission Grant (UCG), Karachi
January 1, 1996 - January 1, 1998
Bachelor Degree in Commerce at Government College of Commerce & Economics, Karachi
January 1, 1990 - January 1, 1993
Masters in Business Administration at Preston University USA, Karachi
January 1, 2000 - January 1, 2001
Masters in Economics at Preston University USA, Karachi
January 1, 1997 - January 1, 1998
Bachelor Degree in Commerce at Government College of Commerce & Economics
January 1, 1990 - January 1, 1993

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Financial Services, Government, Media & Entertainment, Professional Services, Retail, Transportation & Logistics

Skills

Experience Level