I am a dynamic and trilingual sales and marketing professional fluent in Arabic, French, and English, with over 5 years of experience driving growth in luxury retail, fashion, and hospitality. I have a proven track record in developing and executing innovative marketing strategies, cultivating high-net-worth client relationships, and consistently exceeding sales targets. Throughout my career, I have embraced a fusion of architectural design sensibility and sharp business acumen to deliver exceptional brand experiences and revenue growth. As the founder of a contemporary clothing brand, I bring hands-on expertise in full-cycle brand development and direct-to-consumer sales strategies. I am passionate about crafting unique customer experiences through effective marketing campaigns, social media management, and high-profile event coordination, helping both my brand and clients thrive in competitive luxury markets.

I am a dynamic and trilingual sales and marketing professional fluent in Arabic, French, and English, with over 5 years of experience driving growth in luxury retail, fashion, and hospitality. I have a proven track record in developing and executing innovative marketing strategies, cultivating high-net-worth client relationships, and consistently exceeding sales targets. Throughout my career, I have embraced a fusion of architectural design sensibility and sharp business acumen to deliver exceptional brand experiences and revenue growth. As the founder of a contemporary clothing brand, I bring hands-on expertise in full-cycle brand development and direct-to-consumer sales strategies. I am passionate about crafting unique customer experiences through effective marketing campaigns, social media management, and high-profile event coordination, helping both my brand and clients thrive in competitive luxury markets.

Available to hire

I am a dynamic and trilingual sales and marketing professional fluent in Arabic, French, and English, with over 5 years of experience driving growth in luxury retail, fashion, and hospitality. I have a proven track record in developing and executing innovative marketing strategies, cultivating high-net-worth client relationships, and consistently exceeding sales targets. Throughout my career, I have embraced a fusion of architectural design sensibility and sharp business acumen to deliver exceptional brand experiences and revenue growth.

As the founder of a contemporary clothing brand, I bring hands-on expertise in full-cycle brand development and direct-to-consumer sales strategies. I am passionate about crafting unique customer experiences through effective marketing campaigns, social media management, and high-profile event coordination, helping both my brand and clients thrive in competitive luxury markets.

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Language

Arabic
Fluent
French
Fluent
English
Fluent

Work Experience

Marketing & PR Consultant at Independent / Freelance
January 1, 2022 - Present
Developed and implemented comprehensive marketing and PR strategies for diverse clients in luxury retail, hospitality, and fashion sectors across Doha and Dubai. Managed impactful social media campaigns boosting client engagement by 35% and follower growth by 25%. Coordinated high-profile events and VIP experiences for luxury clientele in Qatar and Dubai, enhancing brand visibility and client satisfaction.
Founder & Head of Marketing at Twins Clothing Brand
January 1, 2024 - Present
Founded and managed a contemporary clothing brand based in Lebanon, overseeing all aspects from concept to market. Developed and executed direct-to-consumer sales and marketing strategies leveraging social media and personal client relationships to build brand identity and market presence.
Supervisor at InterContinental West Bay
January 1, 2023 - August 28, 2025
Supervised daily operations within a luxury hotel environment in Doha, ensuring impeccable service standards for international clientele. Trained and mentored team members on luxury service protocols and operational efficiency, fostering a high-performance service culture.
Senior Sales Associate at Aïshti
January 1, 2022 - August 28, 2025
Exceeded monthly sales targets by 25% through expert product knowledge and strong client relationship management. Managed a portfolio of over 50 high-net-worth clients, generating 30% of the store's revenue and contributing significantly to business growth in Beirut.

Education

Diploma in Architecture at Institute Zgharta
January 1, 2019 - January 1, 2019

Qualifications

Social Media Marketing Certification
January 11, 2030 - August 28, 2025
Luxury Brand Management
January 11, 2030 - August 28, 2025

Industry Experience

Retail, Travel & Hospitality, Consumer Goods, Professional Services, Other