Available to hire
I am a creative and highly skilled Digital Marketing professional with over 7 years of agency and corporate experience, specializing in Social Media. I have a proven track record in developing and executing impactful digital strategies that enhance business-to-consumer relationships. I am passionate about creating engaging social media campaigns, managing teams, and delivering data-driven results.
Throughout my career, I have successfully led social media teams and managed campaigns for various brands across different platforms such as LinkedIn, Instagram, Facebook, X (formerly Twitter), and YouTube. I excel in content planning, community engagement, and reporting, always aiming to align social media efforts with brand objectives and audience interests while optimizing ROI.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Senior Social Media Manager at Grey Advertising
February 29, 2024 - August 28, 2025Wrote copy for RMB's LinkedIn, Instagram, and X. Conceptualised social media campaign strategies, provided creative direction for posts, and briefed designers. Reported on monthly social media post performance, community management insights, and ad-hoc campaigns to inform future strategy, presenting these insights to the client.
Digital Account Manager at Mboma Media
March 1, 2025 - August 28, 2025Led a social media team of three in developing and executing strategies and content planning across four hair care brands. Managed workflow using Monday.com, raised costs for jobs, presented work, and provided timing plans and progress updates to clients. Led digital strategy development and wrote copy for all social media posts, scheduling posts on Meta Business Suite.
Social Media Account Director at Ogilvy
October 31, 2024 - August 28, 2025Led a team of five in developing and executing innovative social media strategies for clients within the PR and Influence division. Cultivated strong client relationships, managed project timelines and budgets, and enhanced overall project efficiency.
Senior Social Media Manager at M&C Saatchi Abel (MTN)
March 1, 2025 - PresentHandled social media content planning for MTN’s always-on organic content and campaigns ensuring alignment with brand objectives, audience interests and best practice across all platforms. Responsibilities included compiling and analyzing weekly social listening reports, campaign performance reports, and monthly strategic reviews to guide data-driven decisions. Managed community engagement and provided live coverage during key brand events and activations.
Social Media Content Manager at Cheil SA
December 31, 2021 - August 28, 2025Strategically planned, executed, and optimized social media campaigns for Samsung across Instagram, Facebook, X, and YouTube.
Social Media Manager at Dreamcatcher Multimedia
August 31, 2019 - August 28, 2025Successfully established and grew the social media following for the TV show 'Giyani: Land of Blood' to 41,000 on Facebook, 13,000 on Instagram, and 15,000 on Twitter. Developed and implemented a robust engagement strategy, consistently achieving an engagement rate of over 8%.
Social Media Producer at King James Advertising
July 31, 2022 - August 28, 2025Managed communication between client services and creative teams ensuring timely delivery of work. Compiled monthly performance reports using insights from Meta Business Suite, Brandwatch and RivalIQ.
Senior Social Media Consultant at By Design Communications
November 30, 2022 - August 28, 2025Developed and implemented engagement and awareness focused monthly social media strategy and content plans for Anglo American and Solenco.
Social Media Lead at THINK Creative Africa
March 31, 2023 - August 28, 2025Managed a social media team of two, driving social media strategies for eight brands, building client relationships, developing cost and timing plans, and optimizing project efficiency. Oversaw influencer campaigns from ideation to reporting.
Social Media Lead at Hoorah Digital
August 31, 2023 - August 28, 2025Led the social media team in creating engaging strategies, campaigns, and product launches on Instagram, Facebook, TikTok, X, and YouTube. Monitored community management on Sprout Social, and used insights from Meta Business Suite and Brandwatch to compile monthly performance reports offering actionable insights for future strategies.
Social Media Manager at Known People
July 31, 2022 - August 28, 2025Implemented Google, Meta and LinkedIn ad campaigns for Smollan to maximize reach and engagement. Monitored and adjusted these campaigns based on performance metrics to ensure optimal ROI.
Marketing Intern at Wealth Stock Trading
December 31, 2017 - August 28, 2025Created content in the form of pictures, videos, and written copy to schedule and post on the company's social media pages.
Community Manager at JD Group
January 31, 2020 - August 28, 2025Enhanced the brand's online presence by promptly addressing customer queries and escalating cases when necessary, leading to a 20% reduction in response time.
Social Media and Community Manager at AVI Limited
July 31, 2021 - August 28, 2025Crafted annual social media strategies and themed monthly content plans, resulting in increased brand visibility and audience engagement. Managed annual budgets of up to R1 million for Meta and Google ad campaigns, successfully optimizing ROI. Drafted reports using Meta Insights and identified ideal influencers for campaigns, crafting comprehensive briefs and overseeing communications and content approvals to ensure prompt delivery.
Senior Social Media Manager at Grey Advertising
February 29, 2024 - August 28, 2025Wrote copy for RMB's LinkedIn, Instagram, and X platforms; conceptualized social media campaign strategies; provided creative direction for posts; briefed designers; reported monthly on social media post performance, community management insights, and ad-hoc campaigns to inform future strategy and presented insights to client.
Digital Account Manager at Mboma Media
March 31, 2025 - August 28, 2025Led a social media team of three in developing and executing social media strategies and content planning across four hair care brands. Managed workflow using Monday.com; raised costs for jobs; presented work and provided timing plans and progress updates to clients. Led digital strategy development and wrote copy for all social media posts across brands; scheduled posts on Meta Business Suite.
Social Media Account Director at Ogilvy
October 31, 2024 - August 28, 2025Led a team of five in developing and executing innovative social media strategies for clients within the PR and Influence division. Cultivated strong client relationships; managed project timelines and budgets; enhanced overall project efficiency.
Senior Social Media Manager at M&C Saatchi Abel (MTN)
March 1, 2025 - PresentHandled social media content planning for MTN’s always-on organic content and campaigns, ensuring alignment with brand objectives, audience interests, and best practices across all platforms. Compiled and analyzed weekly social listening reports, campaign performance reports, and monthly strategic reviews to guide data-driven decisions. Managed community engagement to foster brand love and provided live coverage during key brand events and activations.
Social Media Content Manager at Cheil SA
December 31, 2021 - August 28, 2025Strategically planned, executed, and optimized social media campaigns for Samsung across Instagram, Facebook, X, and YouTube.
Social Media Manager at Dreamcatcher Multimedia
August 31, 2019 - August 28, 2025Established and grew the social media following for the TV show 'Giyani: Land of Blood' to 41,000 on Facebook, 13,000 on Instagram, and 15,000 on Twitter. Developed and implemented a robust engagement strategy, consistently achieving an engagement rate of over 8%.
Social Media Producer at King James Advertising
July 31, 2022 - August 28, 2025Managed communication of projects between client services and creative teams, ensuring timely delivery of work. Compiled monthly performance reports using insights from Meta Business Suite, Brandwatch, and RivalIQ.
Senior Social Media Consultant at By Design Communications
November 30, 2022 - August 28, 2025Developed and implemented engagement and awareness-focused monthly social media strategies and content plans for Anglo American and Solenco.
Social Media Lead at THINK Creative Africa
March 31, 2023 - August 28, 2025Managed a social media team of two, driving strategies for eight brands. Built client relationships, developed cost and timing plans, optimized project efficiency, and oversaw influencer campaigns from ideation to reporting.
Social Media Lead at Hoorah Digital
August 31, 2023 - August 28, 2025Led the social media team in creating engaging strategies, campaigns, and product launches on Instagram, Facebook, TikTok, X, and YouTube. Monitored community management on Sprout Social. Used insights from Meta Business Suite and Brandwatch to compile monthly performance reports, offering actionable insights to guide future strategies.
Social Media Manager at KNOWN People
July 31, 2022 - August 28, 2025Implemented Google, Meta, and LinkedIn ad campaigns for Smollan to maximize reach and engagement. Monitored and adjusted these campaigns based on performance metrics to ensure optimal ROI.
Marketing Intern at Wealth Stock Trading
December 31, 2017 - August 28, 2025Created content in the form of pictures, videos, and written copy to schedule and post on the company's social media pages.
Community Manager at JD Group
January 31, 2020 - August 28, 2025Enhanced the brand's online presence by promptly addressing customer queries and escalating cases when necessary, leading to a 20% reduction in response time.
Social Media and Community Manager at AVI Limited
July 31, 2021 - August 28, 2025Crafted the annual social media strategies and themed monthly content plans, resulting in increased brand visibility and audience engagement. Allocated and managed annual budgets up to R1 million for Meta and Google ad campaigns, successfully optimizing ROI. Drafted reports using Meta insights. Identified ideal influencers for campaigns, crafted comprehensive briefs, and oversaw communications and content approvals to ensure prompt delivery.
Education
National Certificate in Advertising: Specialising in Digital Marketing at Red And Yellow Creative School of Business
January 11, 2030 - August 28, 2025Bachelor of Commerce - major in Accounting at University of Cape Town
January 11, 2030 - August 28, 2025National Senior Certificate - Bachelors Degree pass with 4 distinctions at Pietermaritzburg Girls’ High School
January 1, 2012 - December 31, 2012National Certificate in Advertising: Specialising in Digital Marketing at Red And Yellow Creative School of Business
January 11, 2030 - August 28, 2025Bachelor of Commerce - major in Accounting at University of Cape Town
January 11, 2030 - August 28, 2025National Senior Certificate - Bachelors Degree Pass with 4 distinctions at Pietermaritzburg Girls’ High School
January 1, 2012 - December 31, 2012Qualifications
Google Ads: Search, Display and Shopping
January 11, 2030 - August 28, 2025Google Ads: Search, Display and Shopping
January 11, 2030 - August 28, 2025Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Financial Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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