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I'm a seasoned creative writer and jingle master, specializing in managing and leading social media platforms within the sports industry. With over 12 years of experience as a journalist, social media manager, scriptwriter, and lyricist, I excel in creating compelling content and significantly growing audiences. I drive brand growth and engagement across sports, entertainment, and commercial sectors. I have had the honor of working with industry pioneers such as Little Dot Studios (NBA), FIFA+, and FootballCo. (GOAL), collaborating with high-profile clients and partners. My true passion lies in writing and sports, which I am thrilled to pursue in my current and previous roles. Additionally, I create jingles for TV commercials and write scripts for comedy TV shows, combining my creative talents and sense of humor with a love for storytelling.…I'm a seasoned creative writer and jingle master, specializing in managing and leading social media platforms within the sports industry. With over 12 years of experience as a journalist, social media manager, scriptwriter, and lyricist, I excel in creating compelling content and significantly growing audiences. I drive brand growth and engagement across sports, entertainment, and commercial sectors. I have had the honor of working with industry pioneers such as Little Dot Studios (NBA), FIFA+, and FootballCo. (GOAL), collaborating with high-profile clients and partners. My true passion lies in writing and sports, which I am thrilled to pursue in my current and previous roles. Additionally, I create jingles for TV commercials and write scripts for comedy TV shows, combining my creative talents and sense of humor with a love for storytelling.

Eslam M. Alsayed

Social Media Manager, Copywriter, Script Supervisor, +2

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I'm a seasoned creative writer and jingle master, specializing in managing and leading social media platforms within the sports industry. With over 12 years of experience as a journalist, social media manager, scriptwriter, and lyricist, I excel in creating compelling content and significantly growing audiences. I drive brand growth and engagement across sports, entertainment, and commercial sectors. I have had the honor of working with industry pioneers such as Little Dot Studios (NBA), FIFA+, and FootballCo. (GOAL), collaborating with high-profile clients and partners. My true passion lies in writing and sports, which I am thrilled to pursue in my current and previous roles. Additionally, I create jingles for TV commercials and write scripts for comedy TV shows, combining my creative talents and sense of humor with a love for storytelling.…I'm a seasoned creative writer and jingle master, specializing in managing and leading social media platforms within the sports industry. With over 12 years of experience as a journalist, social media manager, scriptwriter, and lyricist, I excel in creating compelling content and significantly growing audiences. I drive brand growth and engagement across sports, entertainment, and commercial sectors. I have had the honor of working with industry pioneers such as Little Dot Studios (NBA), FIFA+, and FootballCo. (GOAL), collaborating with high-profile clients and partners. My true passion lies in writing and sports, which I am thrilled to pursue in my current and previous roles. Additionally, I create jingles for TV commercials and write scripts for comedy TV shows, combining my creative talents and sense of humor with a love for storytelling.

Available to hire

I’m a seasoned creative writer and jingle master, specializing in managing and leading social media platforms within the sports industry. With over 12 years of experience as a journalist, social media manager, scriptwriter, and lyricist, I excel in creating compelling content and significantly growing audiences. I drive brand growth and engagement across sports, entertainment, and commercial sectors.

I have had the honor of working with industry pioneers such as Little Dot Studios (NBA), FIFA+, and FootballCo. (GOAL), collaborating with high-profile clients and partners. My true passion lies in writing and sports, which I am thrilled to pursue in my current and previous roles. Additionally, I create jingles for TV commercials and write scripts for comedy TV shows, combining my creative talents and sense of humor with a love for storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Intermediate

Italian

Beginner

Work Experience

Social Media Lead - GOAL Arabia at FootballCo.

January 1, 2020 - Present

Managed client relationships and communications for the top sports website in the Middle East. Drove original content creation and production including visuals and videos using storytelling through voice-over and motion. Developed account strategies for growth reaching over 25 million followers. Led and managed social, content, and graphics teams. Analyzed performance metrics for optimization and stayed updated on trends for innovation. Conducted regular research about football and other related sports. Engaged with Arab football superstars through social channels. Implemented digital activations and curated editorial content. Led major internal projects like GOAL 25, Yalla Goal, GOAL 11. Coordinated with different teams (content, editorial, commercial, video). Managed social planning for MENA campaigns and coverages such as World Cup 2022, Euro 2020 & 2024, Arab Cup 2021, AFCON 2021 & 2023, Copa America 2024. Led campaigns with clients including Bundesliga, Shahid, Samsung, and EA.

Social Media Manager - NBA at Little Dot Studios

January 1, 2024 - August 28, 2025

Managed and grew social accounts to promote the NBA, the best basketball league in the world, and expanded presence in the MENA region. Produced original appropriate ideas to engage with Arab fans while maintaining NBA’s identity. Covered events held by clients such as ADQ and Abu Dhabi Events where NBA teams and players reach out to Arab fans through stores and games. Stayed updated on industry trends for innovation and improvement. Created content using Subtly, Photoshop, and managed tasks on Asana. Analyzed performance metrics for optimization.

Script Writer at Al Arabiya

January 1, 2024 - Present

Led video unit in sports accounts, writing and delivering video scripts daily to keep up with sports trends and engage with the Al Arabiya audience. Introduced basketball and NBA related content in addition to football.

Script Writer at Al Mashhad

January 1, 2024 - August 28, 2025

Wrote the blueprints for season one of a new show aired on Al Mashhad and selected its name (A’adet Arab - ا ة ). Participated in a workshop to select trendy and engaging topics relevant to the Arab community, discussed in a light comedy way with a hidden fine message.

Script Writer at 90+

January 1, 2021 - August 28, 2025

Helped launch the 90+ platform by creating different concepts for sports content, enabling partnerships with 365 Scores and TV coverage with Ontime Sports as leading video producers and storytellers. Reached out to fans interested in sports other than football such as basketball, tennis, Olympics, and women’s sports.

Lead Social Media Manager at Dugout

January 1, 2020 - August 28, 2025

Led social media campaigns and content planning with clients such as Arab Gulf League and Raja Casablanca. Produced content with partners like Juventus, PSG, Liverpool, Bayern Munich, and other top European clubs. Expanded in the Middle East through big publishers such as Al-Masry Al-Youm and Youm7.

Copy Writer at Bey2ollak

January 1, 2016 - August 28, 2025

Created content about routes and traffic and led campaigns with clients such as Pepsi, Shell, Nogo FM.

Senior Social Media Editor at Sarmady

January 1, 2019 - August 28, 2025

Launched social media accounts for FilGoal, the top sports website in Egypt reaching a massive 30 million followers. Wrote and edited various features, articles, and interviews. Led social media campaigns with clients like Uber, Samsung, Oppo, GO Bus.

Lead Social Media Manager at FIFA+

January 1, 2023 - August 28, 2025

Led a social team to cover FIFA World Cup Qatar 2022, FIFA Club World Cup Morocco 2023, and FIFA Women World Cup 2023 on FIFA accounts. Led content unit and created strategies for daily content using football trends and current tournaments plus FIFA archive to engage with 125 million fans. Broke records during World Cup 2022 with 150+ million impressions through Twitter and double that number on Instagram and Facebook. Coordinated with FIFA teams on and off ground. Managed clients such as Ooredoo.