Available to hire
I am a dynamic and results-driven PR and marketing professional with over 8 years of experience across public relations, customer support, marketing, and soft skills training. I excel at strategy development, stakeholder engagement, and building strong brands that resonate with diverse audiences.
I specialize in penetrating new markets through innovative approaches in advertising, email marketing, social media, SEO, and SEM, complemented by branding, content creation, and effective team training to boost performance and communication.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Public Relations Officer at ALMASHRIQ MARKETING AND MANAGEMENT
December 31, 2021 - September 15, 2025Cultivated and maintained positive relationships with media outlets, stakeholders, and the public; developed and implemented strategic communication plans; organized press conferences and events to increase visibility; drafted press releases and articles; monitored media coverage and analyzed results; ensured messaging consistency across channels.
Public Relations Officer at ALMASHRIQ MARKETING AND MANAGEMENT
December 31, 2021 - September 15, 2025Cultivated and maintained positive relationships with media outlets, stakeholders, and the public; developed and implemented strategic communication plans to enhance reputation and brand image; organized press conferences and promotional activities; drafted press releases and other materials; monitored media coverage and analyzed effectiveness; responded to inquiries; ensured message consistency across channels; stayed updated on industry trends.
Public Relations Officer at ALMASHRIQ MARKETING AND MANAGEMENT
January 1, 2021 - September 15, 2025Cultivated and maintained positive relationships with media outlets, stakeholders, and the public. Developed and implemented strategic communication plans to enhance the company's reputation and brand image. Organized press conferences, events, and promotional activities. Drafted press releases, articles, and other communication materials. Monitored media coverage and conducted media analysis to assess the effectiveness of communication strategies. Responded to inquiries from media and stakeholders in a timely and professional manner. Coordinated messaging across internal teams to ensure consistency.
Project Head and Ambassadorship at 60SIIFF (60 SEC INT FILM FESTIVAL NEW YORK)
December 31, 2019 - September 15, 2025Led cross-department planning, managed media campaigns, digital marketing, and social media; led membership growth; trained 50 service delivery staff in consultative sales; coordinated with departmental heads for events and planning; contributed to content development and strategy.
Project Head and Ambassadorship at 60SIIFF (60 SEC INT FILM FESTIVAL NEW YORK)
December 31, 2019 - September 15, 2025Led cross-department planning, managed media campaigns, digital marketing, and social media; trained and directed 50 service delivery staff on consultative sales; coordinated with department heads for events; developed content and strategies to grow membership.
Project Head and Ambassadorship at 60SIIFF (60 SEC INT FILM FESTIVAL NEW YORK)
January 1, 2019 - September 15, 2025Collaborated with major departments to develop plans; managed media campaigns, digital marketing, and social media marketing; led membership growth; trained and led 50 service delivery staff on consultative sales techniques; oversaw content development and events planning.
Communication Executive, Trainer, and Project Manager at UMEED THE REHABILITATION (NGO, KARACHI/HYDERABAD - PAKISTAN)
December 5, 2017 - September 15, 2025Led lead management, built B2B relationships via cold calling, emailing, and live chat; educated clients; conducted Training Needs Analysis; trained C‑Level Executives to achieve meeting objectives; performed competitor analysis and comprehensive research; designed corporate-level communication materials targeted at B2B clients.
Communication Executive, Trainer, and Project Manager at UMEED THE REHABILITATION (NGO, KARACHI/HYDERABAD - PAKISTAN)
December 5, 2017 - September 15, 2025Led lead management initiatives; built B2B relationships through targeted outreach; conducted training needs analysis; trained C-Level Executives to achieve meeting objectives; performed competitor analysis and produced corporate-level communications for B2B clients.
Communication Executive, Trainer, and Project Manager at UMEED THE REHABILITATION (NGO, Karachi/Hyderabad, Pakistan)
December 5, 2017 - September 15, 2025Led lead management and fundraising activities, built B2B relationships via cold outreach, education and engagement initiatives; conducted Training Needs Analysis; trained C‑Level Executives; conducted research and prepared corporate-level communications for B2B clients.
National Marketing Executive at S&B ADVERTISING AGENCY (KARACHI - PAKISTAN)
December 31, 2011 - September 15, 2025Pitched new and existing clients, driving revenue; trained Sales and Marketing on closing, negotiation, and persuasive selling; authored advertisements and creative concepts; served as advertiser and designer of agency concepts.
National Marketing Executive at S&B Advertising Agency (Karachi, Pakistan)
December 31, 2011 - September 15, 2025Pitched new and existing clients; drove revenue through new and existing accounts; trained sales and marketing on closing, negotiation, and persuasive skills; contributed as an advertisement writer and creative designer.
National Marketing Executive at S&B ADVERTISING AGENCY (KARACHI - PAKISTAN)
December 1, 2011 - September 15, 2025Pitched new and existing clients; drove revenue through accounts; trained Sales and Marketing teams on sales closing, negotiation, and persuasive techniques; contributed as an advertisement writer and creative designer for campaigns.
Assistant Project Manager at BARGELLO (KARACHI - PAKISTAN)
July 6, 2009 - September 15, 2025Resolved customer problems in coordination with the sales department; focused on customer retention; issued briefs for designer outlets.
Assistant Project Manager at BARGELLO (KARACHI - PAKISTAN)
July 6, 2009 - September 15, 2025Resolved customer problems in coordination with the sales department; focused on customer retention; issued briefs for designer outlets and managed related communications.
Assistant Project Manager at BARGELLO (Karachi, Pakistan)
July 6, 2009 - September 15, 2025Resolved customer problems and issues in coordination with sales; focused on customer retention; issued briefs for designers and retail outlets.
Education
Master of Arts in Mass Communication (Public Relations and Advertising) at University of Sindh Jamshoro
January 1, 2008 - December 31, 2008Bachelor of Mass Communication at University of Sindh Jamshoro
January 1, 2007 - December 31, 2007Diploma in Management and Leadership at Pakistan Institute of Management and Sciences Karachi
January 1, 2019 - December 31, 2019Project Management Professional (Certified Training) at Edusphere Dubai
January 1, 2019 - December 31, 2019MA in Mass Communication, Specialization in Public Relations and Advertising at University of SINDH Jamshoro
January 11, 2030 - January 1, 2008Bachelors in Mass Communication at University of Sindh Jamshoro
January 11, 2030 - January 1, 2007Diploma in Management and Leadership at Pakistan Institute of Management and Sciences Karachi
January 11, 2030 - January 1, 2019Project Management Professional (Certified Training) at Edusphere Dubai
January 11, 2030 - January 1, 2019MA, Masters in Mass Communication, Specialization in Public Relations and Advertising at University of Sindh Jamshoro
January 11, 2030 - January 1, 2008Bachelors in Mass Communication at University of Sindh Jamshoro
January 11, 2030 - January 1, 2007Diploma in Management and Leadership at Pakistan Institute of Management and Sciences Karachi
January 11, 2030 - January 1, 2019Project Management Professional (Certified Training) at Edusphere Dubai
January 11, 2030 - January 1, 2019Qualifications
Project Management Professional (Certified Training)
January 1, 2019 - December 31, 2019FUTURE LEADERSHIP PROGRAMME (FLP) - WALI ZAHID
March 1, 2013 - September 15, 2025Strategic Time Management (TIME LENDERS - KARACHI)
January 11, 2030 - September 15, 2025International Remote Sensing Conference, Saudi Arabia
December 1, 2016 - September 15, 2025Strategic Business Negotiation Workshop, Hospitality Inn Lahore
November 1, 2016 - September 15, 2025Report Writing under SELECT Training and Management Consultancy L.L.C, Dubai
June 1, 2015 - September 15, 2025Bridging Differences: The Art of Creating Workshop, Centre of Entrepreneurial Development IBA
March 1, 2015 - September 15, 2025How to build a brand by Kashif Affandi under Pakistan Society for Training and Development
September 1, 2014 - September 15, 2025The Creativity Workshop, Dubai
December 1, 2013 - September 15, 2025I.E.L.T.S overall band score
October 1, 2013 - September 15, 2025BLC Soft Skills Certificate (Basic Presentation Skills Workshop) - Berlitz Language
January 11, 2030 - September 15, 2025Diploma in Management and Leadership
January 11, 2030 - January 1, 2019Project Management Professional (Certified Training)
January 11, 2030 - January 1, 2019Industry Experience
Media & Entertainment, Professional Services, Non-Profit Organization, Education, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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