Versatile IT Graduate, Multimedia Specialist, and former Media Buyer with a proven track record managing $25K+ in ad spend to generate over $15M in revenue. Skilled in full-funnel digital strategy, PLF (Product Launch Formula), landing pages, and high-converting content creation. Experienced Military Police officer specializing in end-to-end video production, graphic design, and Business Intelligence (Power BI). Leads ETL/data pipeline work and builds interactive dashboards to deliver actionable insights for decision-makers.…

Marco Aurélio Cardoso Santos

Versatile IT Graduate, Multimedia Specialist, and former Media Buyer with a proven track record managing $25K+ in ad spend to generate over $15M in revenue. Skilled in full-funnel digital strategy, PLF (Product Launch Formula), landing pages, and high-converting content creation. Experienced Military Police officer specializing in end-to-end video production, graphic design, and Business Intelligence (Power BI). Leads ETL/data pipeline work and builds interactive dashboards to deliver actionable insights for decision-makers.…

Available to hire

Versatile IT Graduate, Multimedia Specialist, and former Media Buyer with a proven track record managing $25K+ in ad spend to generate over $15M in revenue. Skilled in full-funnel digital strategy, PLF (Product Launch Formula), landing pages, and high-converting content creation.

Experienced Military Police officer specializing in end-to-end video production, graphic design, and Business Intelligence (Power BI). Leads ETL/data pipeline work and builds interactive dashboards to deliver actionable insights for decision-makers.

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Skills

Experience Level

Language

Portuguese
Advanced
English
Intermediate

Work Experience

Media Buyer at R2X Lançamentos
January 1, 2020 - January 1, 2020
Strategized and scaled paid media campaigns on Facebook Ads, overseeing a $25,000 advertising budget. Implemented audience segmentation and retargeting tactics that generated over $15 million in total revenue within a six-month period.
IT Analyst at DESCOMPLI.CA
January 1, 2020 - January 1, 2020
Conceived, built, and maintained custom websites and high-converting landing pages for agency clients. Planned and executed paid media campaigns focused on acquiring customers for video-based digital products.
Senior Media Buyer at C7 Consultoria
January 1, 2020 - January 1, 2020
Managed the creation, setup, and performance optimization of Google Ads campaigns across Search, Video, and Display formats targeted at the automotive sales market. Evaluated key KPIs, presented detailed campaign reports to stakeholders, and collaborated on landing page development and conversion rate optimization (CRO) strategies.
Military Police Officer at PMDF
January 1, 2020 - Present
Responsible for directing end-to-end video production workflows, including conceptualizing, shooting, and editing high-impact social media videos and documentaries. Applies VFX, sound design (SFX), narrative storytelling, and color grading to maximize viewer retention and engagement across digital channels. Designs brand-aligned graphics and visual assets for public relations and social media campaigns. Leads business intelligence initiatives by engineering ETL pipelines (using Power Query) and building interactive Power BI dashboards to deliver strategic visual insights for decision-makers.
IT Analyst at R2X Lançamentos
January 1, 2019 - January 1, 2020
Developed high-converting landing pages, configured tracking assets (including Facebook Pixels), and built automated integrations with email marketing systems to ensure seamless lead capture and data flow across funnels.
Sales Customer Service Manager at R2X Lançamentos
January 1, 2019 - January 1, 2020
Supervised and mentored a team of 5 sales agents focused on converting and closing leads across digital sales funnels. Optimized team workflows and customer success strategies aligned with the Product Launch Formula methodology.

Education

Bachelor’s Degree in Information Systems at UPIS
January 1, 2014 - August 21, 2026
BVideo Editing & Social Communication Workshops at PMDF Social Communication Center
January 1, 2024 - January 1, 2026
High Impact Video Editing (Edição de Alto Impacto) at Natasha Editora
January 1, 2023 - August 21, 2026
Product Launch Formula (Fórmula de Lançamento) at Érico Rocha
January 1, 2019 - August 21, 2026
ActiveTraining (Email Marketing Automation) at ActiveCampaign
January 1, 2019 - August 21, 2026
Convertkit and Klickpages training at R2X Lançamentos
January 1, 2019 - August 21, 2026
Inbound Marketing Certification at Rock Content University
January 1, 2019 - August 21, 2026
Google Adwords Certification at Google
January 1, 2019 - August 21, 2026
Bachelor’s Degree in Information Systems at UPIS
January 1, 2014 - January 1, 2014
Video Editing & Social Communication Workshops at PMDF Social Communication Center
January 1, 2024 - January 1, 2026

Qualifications

Product Launch Formula (Fórmula de Lançamento)
January 1, 2019 - August 21, 2026
ActiveTraining (Email Marketing Automation)
January 1, 2019 - August 21, 2026
Convertkit and Klickpages training
January 1, 2019 - August 21, 2026
Inbound Marketing Certification
January 1, 2019 - August 21, 2026
Google Adwords Certification
January 1, 2019 - August 21, 2026
High Impact Video Editing (Edição de Alto Impacto)
January 1, 2023 - August 21, 2026
BVideo Editing & Social Communication Workshops
January 1, 2024 - January 1, 2026
Product Launch Formula (Fórmula de Lançamento) — Érico Rocha
January 1, 2019 - January 1, 2019
ActiveTraining (Email Marketing Automation) — ActiveCampaign
January 1, 2019 - January 1, 2019
Convertkit and Klickpages training — R2X Lançamentos
January 1, 2019 - January 1, 2019
Inbound Marketing Certification — Rock Content University
January 1, 2019 - January 1, 2019
Google Adwords Certification — Google
January 1, 2019 - January 1, 2019

Industry Experience

Government, Media & Entertainment, Software & Internet, Professional Services

Skills

Experience Level