Having the opportunity to be a marketing producer at the legacy WTLV NBC12 and WJXX ABC25 duopoly, and executing the responsibilities is exciting and motivating to say the least. From a starving studio tech struggling to pay rent, just to get my chance to elevate in the television business, to where I am now, a decade later, I’ve grown immensely. And yet, I am still starving for success in my push for innovation in television.
At a young age, I was promoted to photojournalist at a top 40 station and covered some of the biggest news stories and weather events for Action News Jax. I was prepared to reach a new goal as a creative marketing producer at the competing station First Coast News. On my first week in the role, I raised that level of competition by creating topicals that led to a prodigious increase in viewership. I sustained that success after having to adapt to remote work for more than 17-months during COVID, then returned to the building and shifted my position to branding and commercial production. In my brief time I’ve created transformational content and Emmy nominated pieces. I’ve become very familiar with the digital future and have been a leader on our streaming platform First Coast News+. My drive, efficiency, resourcefulness, and relatability has allowed me to create relationships within my station and outside businesses that have proven to be very beneficial for all.
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