I am Marcel, a reliable and positive creative professional with over 30 years of experience in marketing communication, concept development, creation, and design. I combine creativity with pragmatism, always striving for quality, clarity, and effective communication, supporting clients from concept through to production and content creation. Alongside my core work, I am passionate about podcasting and teaching, continuously sharing knowledge and skills to help others excel. Throughout my career, I have collaborated with diverse teams and clients, delivering original, applicable, and sparkling communication campaigns. I enjoy being a sparring partner on strategic levels and managing expectations among all stakeholders. Outside of work, I enjoy DJing at events, presenting and producing programs for local media, as well as staying active through trimming and golf.

Marcel van den Heuvel

I am Marcel, a reliable and positive creative professional with over 30 years of experience in marketing communication, concept development, creation, and design. I combine creativity with pragmatism, always striving for quality, clarity, and effective communication, supporting clients from concept through to production and content creation. Alongside my core work, I am passionate about podcasting and teaching, continuously sharing knowledge and skills to help others excel. Throughout my career, I have collaborated with diverse teams and clients, delivering original, applicable, and sparkling communication campaigns. I enjoy being a sparring partner on strategic levels and managing expectations among all stakeholders. Outside of work, I enjoy DJing at events, presenting and producing programs for local media, as well as staying active through trimming and golf.

Available to hire

I am Marcel, a reliable and positive creative professional with over 30 years of experience in marketing communication, concept development, creation, and design. I combine creativity with pragmatism, always striving for quality, clarity, and effective communication, supporting clients from concept through to production and content creation. Alongside my core work, I am passionate about podcasting and teaching, continuously sharing knowledge and skills to help others excel.

Throughout my career, I have collaborated with diverse teams and clients, delivering original, applicable, and sparkling communication campaigns. I enjoy being a sparring partner on strategic levels and managing expectations among all stakeholders. Outside of work, I enjoy DJing at events, presenting and producing programs for local media, as well as staying active through trimming and golf.

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Work Experience

Eigenaar eenmanszaak, Creatief, Grafisch Ontwerper, Podcastmaker, Docent at IK KOM VAN MARS - Vught (voortgekomen uit Buro de Buren)
January 1, 2018 - Present
As a Marketing Communication specialist, I work for various clients developing communication materials, concept activations, design, and production means and content creation. I act as a sparring partner for clients on a strategic level, write marketing communication plans, develop and visualize concepts, and handle graphic design, DTP layout, and production of communication expressions. I also create podcasts (fully from planning to publication) and am a guest lecturer at Sint Lucas Boxtel teaching Media- and Eventmanagement. Additionally, I am a freelance teacher at ID-Centre Eindhoven delivering lessons on substrates as part of the DOC2 security printing course.
Strategisch Accountmanager, Projectmanager at New Brand Activators - Veghel
December 31, 2019 - August 28, 2025
Worked as Marketing Communication specialist managing clients like Jumbo Foodmarkt, De Leijgraaf, and Royal Canin. Responsibilities included project activations concept to production for opening campaigns, brand strategy, new brand identity rollout, and loyalty campaigns. Collaborated within a 5-person account team including creative directors, art directors, designers, and web developers. Acted as first client point of contact and strategic sparring partner. Managed creative team, planned and controlled budgets, schedules, and invoicing, and aligned personnel capacity with project demands.
Mede-eigenaar, Creatief, Designer at Buro de Buren - 's-Hertogenbosch
January 1, 2018 - August 28, 2025
As Marketing Communication specialist, responsible for communications, activations, and recruitment campaigns from concept through design to production and rollout. Clients included ANBO, CEVA Logistics, Actemium, Bio Nova, Beaucoupe Kapsalon, Robert Coppes Stichting, and MeubelSuper. Contributions involved brand identity and logos, print and online materials, events, and exhibitions. Collaborated with specialists such as copywriters, photographers, and web developers. Co-responsible for commercial targets.
Account Manager at Bek Cross Media Solutions - Veghel
December 31, 2007 - August 28, 2025
Worked for clients including Royal Canin and Sligro. Shared responsibility for commercial goals, collaborated within a 3-person account management team, acted as primary client contact and sparring partner, formulated client briefs and plans, and managed budgets and invoicing.
Company Manager and Graphic Designer at Pix Company, de reclamewinkel - Veghel
December 31, 2006 - August 28, 2025
Managed company and collaborated in a small account team supporting clients such as Superkeukens, MeubelSuper, and Meubitrend. Provided design, layout, and production for communications, wrote briefs and plans, and managed budgeting and invoicing.
Account Manager at Verwegen Communicatie - Veghel
December 31, 2005 - August 28, 2025
Served clients such as Jumbo Supermarkten, Boerenbond/Welkoop, and Profijt. Shared responsibility for commercial objectives, worked within a 3-person account management team, was the main client contact and sparring partner, wrote creative briefs, and managed budgets and project invoicing.
Traffic Manager & Quality Manager at Verwegen Communicatie - Veghel
December 31, 2000 - August 28, 2025
As Traffic Manager, responsible for project planning, progress monitoring, staffing coordination, production facilitation, contracting third parties, budget control, final checks, and quality control. As Quality Manager, wrote and maintained quality systems compliant with ISO-9001 certifications, conducted internal audits, managed improvement actions, and ensured compliance with quality standards and external audits.
Graphic Designer at WIMA Grafimedia - 's-Hertogenbosch
December 31, 1995 - August 28, 2025
Designed, created layouts, and produced communication materials.
Graphic Designer at Rijshouwer & Partners
December 31, 1991 - August 28, 2025
Responsible for design, layout, and production of communication expressions.
Graphic Designer at HSP - ’s-Hertogenbosch
December 31, 1988 - August 28, 2025
Performed design, layout, and production of communication materials.
Owner, Creative, Graphic Designer, Podcast Maker, Teacher at IK KOM VAN MARS - Vught
January 1, 2018 - Present
Marketing communication specialist working on concept development, design, production of communication materials, and content creation for various clients. Responsibilities include strategy sparring, marketing communication planning, graphic design, DTP layout, podcast production, and guest lecturing. Key clients include CEVA Logistics, Bij-Isabelle, Beaucoupe Kapsalon, IkCommuniceer Online Marketing.
Guest Lecturer Media- and Eventmanagement at Sint Lucas Boxtel
August 1, 2023 - August 28, 2025
Provided lessons and educational content as part of the Media- and Eventmanagement teaching team.
ZZP-Docent Substraten, DOC2 at ID-Centre Eindhoven, Beveiligd drukwerk
December 1, 2024 - Present
Teaching the substraten course as part of the DOC2 program.
Strategic Account Manager, Project Manager at New Brand Activators - Veghel
December 1, 2019 - August 28, 2025
Marketing communication specialist responsible for concept activations, production of communication materials, and campaign execution. Managed commercial targets and collaborated closely with creative and account teams. Clients included Jumbo Foodmarkt, De Leijgraaf, and Royal Canin. Duties included briefing, planning, budgeting, stakeholder management, and team capacity coordination.
Account Manager at Bek Cross Media Solutions - Veghel
January 1, 2007 - August 28, 2025
Account management working for clients such as Royal Canin and Sligro. Responsibilities involved commercial goal achievement, client sparring, briefing, budgeting, planning, and project invoicing, collaborating in a three-person account team.
Company Manager and Graphic Designer at Pix Company, de reclamewinkel - Veghel
January 1, 2006 - August 28, 2025
Co-managed the company and provided graphic design services including briefing, project planning, budgeting, and production for clients such as Superkeukens, MeubelSuper, and Meubitrend.
Account Manager at Verwegen Communicatie - Veghel
January 1, 2005 - August 28, 2025
Managed accounts for clients including Jumbo Supermarkten, Boerenbond/Welkoop, and Profijt. Handled commercial objectives, briefing, planning, budgeting, and invoicing, and worked within a team of three account managers with various creative colleagues.
Co-owner, Creative, Designer at Buro de Buren - ‘s-Hertogenbosch
January 1, 2018 - August 28, 2025
Marketing communication specialist creating communication materials, activations, and recruitment campaigns for clients including ANBO, CEVA Logistics, Actemium, Bio Nova, Beaucoupe Kapsalon, Robert Coppes Stichting, and MeubelSuper. Collaborated with specialists such as copywriters, photographers, and web developers. Shared commercial responsibility with partner.
Graphic Designer at WIMA Grafimedia - ‘s-Hertogenbosch
January 1, 1995 - August 28, 2025
Provided design, layout, and production of communication materials.
Graphic Designer at Rijshouwer & Partners
January 1, 1991 - August 28, 2025
Design, layout, and production of communication materials.
Graphic Designer at HSP - ’s-Hertogenbosch
January 1, 1988 - August 28, 2025
Design, layout, and production of communication materials.
Traffic Manager & Quality Manager at Verwegen Communicatie - Veghel
January 1, 2000 - August 28, 2025
As Traffic Manager, planned projects, coordinated teams and production, managed budgets and quality control. As Quality Manager, wrote and maintained quality systems for ISO-9001 certification, conducted internal audits, managed compliance and external audits, and led improvement initiatives.
Owner / Creative, Graphic Designer, Podcastmaker, Lecturer at IK KOM VAN MARS - Vught
January 1, 2018 - Present
Head a one-person marketing communication business offering services including communication development, concept design, product development, and content creation for various clients such as CEVA Logistics, Bij-Isabelle, Beaucoupe Kapsalon, and others. Serve as sparring partner on strategic levels, produce marketing communication plans and materials, handle graphic design, DTP, and podcast production. Additionally, work as a guest lecturer in Media and Event Management and a freelance teacher at ID-Centre Eindhoven.
Strategic Account Manager / Project Manager at New Brand Activators - Veghel
December 31, 2019 - August 28, 2025
Managed marketing communication projects and account responsibilities for clients including Jumbo Foodmarkt, De Leijgraaf, Royal Canin. Executed concept activations from design to production for openings, branding, loyalty campaigns. Collaborated in multidisciplinary teams, led creative colleagues, managed commercial objectives, budgeting, planning, and client communications at a strategic level.
Co-owner / Creative / Designer at Buro de Buren - 's-Hertogenbosch
January 1, 2018 - August 28, 2025
Co-owned and creatively led marketing communication projects for clients such as ANBO, CEVA Logistics, Actemium, Bio Nova, Beaucoupe Kapsalon, Robert Coppes Stichting, and MeubelSuper. Delivered full service from concept to rollout of brand identities, marketing plans, communication materials, and campaigns. Worked collaboratively with specialized teams including copywriters, photographers, and web developers.
Account Manager at Bek Cross Media Solutions - Veghel
December 31, 2007 - August 28, 2025
Account management for clients such as Royal Canin and Sligro. Shared responsibility for commercial goals, collaborated with an account team, served as first client contact, created creative briefs and plans, managed budgets and timelines, and controlled project invoicing.
Company Manager and Graphic Designer at Pix Company, de reclamewinkel - Veghel
December 31, 2006 - August 28, 2025
Oversaw business and client relations, responsible for commercial targets. Worked with a small team including designers and DTP specialists. Served as main client contact and sparring partner. Developed creative briefs and managed project budgets and schedules. Focused on design, layout, and production of communication materials.
Account Manager at Verwegen Communicatie - Veghel
December 31, 2005 - August 28, 2025
Account management for clients including Jumbo Supermarkten, Boerenbond/Welkoop, Profijt. Contributed to commercial objectives, worked closely with a team of account managers, art directors, designers, and DTP specialists. Managed client communication, creative briefing, budgeting, and invoicing processes.
Traffic Manager & Quality Manager at Verwegen Communicatie - Veghel
December 31, 2000 - August 28, 2025
Responsible for project planning, capacity management, production facilitation, vendor negotiations, progress monitoring, budget control, quality checks, and project administration. Established and maintained ISO-9001 based quality system, conducted internal audits, managed compliance and improvement actions, and led external certification audits.
Graphic Designer at WIMA Grafimedia - 's-Hertogenbosch
December 31, 1995 - August 28, 2025
Engaged in design, layout, and production of communication materials using DTP techniques.
Graphic Designer at Rijshouwer & Partners
December 31, 1991 - August 28, 2025
Created designs, layouts, and production-ready communication materials.
Graphic Designer at HSP - 's-Hertogenbosch
December 31, 1988 - August 28, 2025
Designed, laid out, and prepared communication materials for production.

Education

HAVO at Maurick College - Vught
January 1, 1977 - January 1, 1983
Advertising and Design at Sint Lucas - Boxtel
January 1, 1983 - January 1, 1987
Marketing Communicatie A at SRM MC-A
January 1, 2001 - January 1, 2002
Podcast Masters Academy at Mirjam Hegger
January 1, 2022 - January 1, 2022
Advertising and Design at Sint Lucas - Boxtel
January 1, 1983 - January 1, 1987
Marketing Communicatie A at SRM MC-A
January 1, 2001 - January 1, 2002
Podcast Masters Academy at Mirjam Hegger
January 1, 2022 - January 1, 2022
HAVO at Maurick College - Vught
January 1, 1977 - January 1, 1983
Advertising and Design at Sint Lucas - Boxtel
January 1, 1983 - January 1, 1987
Marketing Communicatie A at SRM MC-A
January 1, 2001 - January 1, 2002
Podcast Masters Academy at Mirjam Hegger
January 1, 2022 - December 31, 2022

Qualifications

Podcast Masters Academy Certificate
January 1, 2022 - December 31, 2022

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Transportation & Logistics