Available to hire
I am a dedicated digital marketing professional with over 9 years of experience working with paid media, creative, and community management for more than 100 brands across North America, Asia, Australia, and the UK. Holding an MBA and a Bachelor’s degree in Business, I’ve developed expertise in platforms like Meta Ads, Google Ads, and various social media management tools. As a motivated learner, I’ve pursued numerous certifications and training programs to stay abreast of evolving digital marketing strategies.
I am passionate about collaborating with cross-functional teams to execute impactful marketing campaigns and have successfully trained over 300 people through various digital marketing courses. My strengths lie in communication, leadership, problem-solving, and delivering measurable results, such as significant increases in leads and conversions for clients. Based in the Greater Toronto Area, I continue to grow my skills while contributing to dynamic marketing projects globally.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Paid Media Manager, Canada (Contractual & Remote) at BizStori
May 1, 2024 - PresentLed paid media strategies and execution on Meta and Google platforms, resulting in doubling leads for a local spa and quadrupling conversions while reducing cost per conversion by 65%. Collaborated directly with the founder to prepare client proposals and pitches.
Paid Media Manager at BizStori
May 1, 2024 - PresentLed paid media strategies and execution on Meta and Google platforms for clients including local businesses, achieving significant increases in leads and conversions while reducing costs per conversion. Worked closely with the founder to prepare proposals and pitch for new clients.
Content Specialist, Canada at ICUC
September 1, 2023 - PresentManaged and responded to over 100 comments within 2 hours for a high-end US medical device brand. Conducted online pharmacovigilance for top global pharmaceutical brands ensuring 100% compliance. Acted as online community associate for one of the world’s largest banks, moderating over 15,000 comments and escalating 500+ critical issues. Utilized tools like Sprinklr and Hootsuite for community management and customer communications.
Content Specialist at ICUC
September 1, 2023 - PresentManaged and responded to large volumes of social media comments for high-profile clients including medical device brands, pharmaceutical companies, and global banks, ensuring compliance and timely customer support. Used social media management tools such as Sprinklr and Hootsuite.
Digital Project Lead (Part-time & Remote) at APACON
May 31, 2023 - August 28, 2025Recruited founding team and launched the digital marketing agency by establishing work processes and culture. Led and coached team to prepare for handling initial client projects.
Digital Project Lead (Part-time & Remote) at APACON
May 31, 2023 - August 28, 2025Hired founding team members and launched the digital marketing agency in Australia. Led and coached the team, set up work processes and culture, monitored deliverables, and prepared the team to handle initial client projects.
Digital Advertising Specialist (Contractual & Remote) at AdVenture Media
March 31, 2023 - August 28, 2025Managed Facebook and Instagram paid campaigns with an average monthly budget of $400K, consistently achieving positive ROAS. Performed monitoring, analysis, and A/B testing to optimize campaigns, and created performance and creative reports with actionable insights.
Digital Advertising Specialist (Contractual & Remote) at AdVenture Media
March 31, 2023 - August 28, 2025Set up and managed paid campaigns on Facebook and Instagram with an average monthly budget of $400K, consistently ensuring positive ROAS. Conducted monitoring, analysis, optimization, A/B testing, audience segmentation, and created performance and creative reports with actionable insights.
Manager – Social Media & Chatbot at Robi Axiata
January 31, 2023 - August 28, 2025Central point-of-contact for social media community and chatbot management. Supervised response to 1.6 million comments in 2022 maintaining a 100% response rate with an average time of 16 minutes. Managed chatbot revenue of $101K with 3.67 million users and 83% average CSAT. Collaborated on building a multi-channel AI chatbot. Built a Facebook community of 127K members organically. Managed a yearly budget of $5.8 million to maintain different channels.
Manager – Social Media & Chatbot at Robi Axiata
January 31, 2023 - August 28, 2025Acted as the central point of contact for social media community and chatbot operations. Supervised community response to over 1.6 million comments annually with 100% response rate. Delivered chatbot revenue of $101K in 2022, managing millions of users and achieving high CSAT scores. Collaborated on development of AI chatbot with 50+ features and managed a $5.8 million budget for channel maintenance.
Account Manager at Magnito Digital
December 31, 2018 - August 28, 2025Managed and supervised 30+ creative and digital media accounts, led paid media team and optimized advertising campaigns. Handled an average monthly media budget of $52K.
Account Manager at Magnito Digital
December 31, 2018 - August 28, 2025Managed over 30 creative and digital media accounts, leading paid media teams and optimizing campaigns across social, search, and display advertising. Oversaw a monthly media budget averaging $52K and collaborated closely with internal teams to execute digital marketing strategies.
Manager – Digital & Strategy at Carat
December 31, 2017 - August 28, 2025Led, managed, and optimized paid digital campaigns and acted as primary client contact. Managed an average monthly media budget of $1.3 million.
Manager – Digital & Strategy at Carat
December 31, 2017 - August 28, 2025Led and optimized paid social, search, and display advertising campaigns, serving as the primary client contact. Managed a significant monthly media budget of approximately $1.3 million.
Digital Media Manager at Magnito Digital
December 31, 2016 - August 28, 2025Rolled out and optimized mobile app paid media campaigns. Created media plans, ad creatives, ad copy, and performance reports managing an average monthly budget of $26K. Worked remotely with Telenor’s team in Norway.
Digital Media Manager at Magnito Digital
December 31, 2016 - August 28, 2025Launched and optimized paid media campaigns for Telenor’s mobile app across social, display and app channels. Developed media plans, ad creatives, and performance reports while managing a monthly media budget of $26K. Collaborated remotely with Telenor's Norway team.
Education
Digital Marketing Connections Program at ACCES Employment and Humber College
January 1, 2023 - December 31, 2023Executive Master of Business Administration (EMBA) at United International University, Bangladesh
January 1, 2021 - December 31, 2021Bachelor of Business Administration (BBA) at American International University Bangladesh
January 1, 2013 - December 31, 2013Digital Marketing Connections Program at ACCES Employment and Humber College
January 1, 2023 - December 31, 2023Executive Master of Business Administration (EMBA) at United International University, Bangladesh
January 1, 2021 - December 31, 2021Bachelor of Business Administration (BBA) at American International University Bangladesh
January 1, 2013 - December 31, 2013Qualifications
Google Ads Certification (Display, Search, Measurement)
January 11, 2030 - August 28, 2025Digital Marketing Bootcamp (Jelly Academy)
January 11, 2030 - August 28, 2025Certified Digital Marketing Master (Digital Vidya)
January 11, 2030 - August 28, 2025Pinterest Advertising Essentials
January 11, 2030 - August 28, 2025Advertising on LinkedIn (LinkedIn Learning)
January 11, 2030 - August 28, 2025Content Marketing & SEO Fundamentals with Eric Enge (SEMRush)
January 11, 2030 - August 28, 2025Google Career Certificate – Digital Marketing & E-Commerce (Coursera)
January 11, 2030 - August 28, 2025Facebook Ads & Marketing Mastery (Udemy)
January 11, 2030 - August 28, 2025The Fundamentals of Digital Marketing (Google Digital Garage)
January 11, 2030 - August 28, 2025Social Media Certification (Hubspot)
January 11, 2030 - August 28, 2025Google Ads Certification (Display, Search, Measurement)
January 11, 2030 - August 28, 2025Digital Marketing Bootcamp (Jelly Academy)
January 11, 2030 - August 28, 2025Certified Digital Marketing Master (Digital Vidya)
January 11, 2030 - August 28, 2025Pinterest Advertising Essentials
January 11, 2030 - August 28, 2025Advertising on LinkedIn (LinkedIn Learning)
January 11, 2030 - August 28, 2025Content Marketing & SEO Fundamentals with Eric Enge (SEMRush)
January 11, 2030 - August 28, 2025Google Career Certificate – Digital Marketing & E-Commerce (Coursera)
January 11, 2030 - August 28, 2025Facebook Ads & Marketing Mastery (Udemy)
January 11, 2030 - August 28, 2025The Fundamentals of Digital Marketing (Google Digital Garage)
January 11, 2030 - August 28, 2025Social Media Certification (Hubspot)
January 11, 2030 - August 28, 2025Industry Experience
Telecommunications, Retail, Professional Services, Media & Entertainment, Financial Services, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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