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Ashmidaa Ashok

Available to hire

I am a passionate fashion designer and illustrator based in Dubai, with extensive experience in backstage assistance, fashion week organization, and creating designs aligned with themes and fabrics.

About

I am a passionate fashion designer and illustrator based in Dubai, with extensive experience in backstage assistance, fashion week organization, and creating designs aligned with themes and fabrics. Over the years, I have honed my skills working in various roles including fashion advisory, visual merchandising, customer relationship management, and sales, enabling me to contribute effectively to diverse fashion projects.

With a background in design education and practical internships in e-commerce and marketing, I bring creativity and a strategic approach to fashion design and merchandising. I am enthusiastic about growing my skillset and excelling in the workplace by leveraging my artistic and administrative expertise.

  • 7 years' experience
  • Joined August 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods

Work experience· 8 roles

Merchandising Administrative Assistant · Al Tayer InsigniaJan 2024 – Aug 2025 · 1 yr 8 mos

Responsible for merchandising administrative tasks and shipment tracking during 2023 to 2024.

Fashion Designer and Illustrator · Roya Taheri (Abaya and Monteau)Dec 2023 – Aug 2025 · 1 yr 9 mos

Worked from 2021 to 2023 as a fashion designer and illustrator, managing visual merchandising, customer relationship management, sales, and fashion advisory roles.

Illustrator · Valentina Rusu (Freelance)Dec 2020 – Aug 2025 · 4 yrs 9 mos

Worked as an illustrator for themed collections in 2020, creating artwork to complement fashion lines.

Fashion Advisor and Promoter · Zamani Modest FashionDec 2019 – Aug 2025 · 5 yrs 9 mos
Intern - E-commerce and Marketing · Regal TradersJun 2019 – Aug 2025 · 6 yrs 3 mos
Designer · Sheikh Zayed Fashion AwardsDec 2018 – Aug 2025 · 6 yrs 9 mos
Designer · Runway DubaiDec 2017 – Aug 2025 · 7 yrs 9 mos
Backstage Assistant and Reception · International Fashion WeekDec 2017 – Aug 2025 · 7 yrs 9 mos

Education

High School Diploma · Gems Our Own English High School, Dubai2002 – 2016
Bachelor of Design · Amity University, Dubai2016 – 2020

Certifications and awards

Student Visa2030 – 2025
Driver's License2030 – 2025

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