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I am a marketing specialist with 4 years of experience driving business growth and digital performance across various markets. I have a proven track record in creating data-driven campaigns, optimizing content, and managing outreach to boost visibility and increase sales. I am recognized for my analytical thinking, adaptability, and delivering results in fast-paced environments. I enjoy building partnerships and managing targeted lead databases to launch effective segmented campaigns. Using my skills in SEO, email marketing, WordPress, and data analysis, I continuously optimize campaigns to ensure engagement and brand awareness growth across multiple markets.…I am a marketing specialist with 4 years of experience driving business growth and digital performance across various markets. I have a proven track record in creating data-driven campaigns, optimizing content, and managing outreach to boost visibility and increase sales. I am recognized for my analytical thinking, adaptability, and delivering results in fast-paced environments. I enjoy building partnerships and managing targeted lead databases to launch effective segmented campaigns. Using my skills in SEO, email marketing, WordPress, and data analysis, I continuously optimize campaigns to ensure engagement and brand awareness growth across multiple markets.

Sara Rodríguez

Marketing Strategist, Growth Marketer, Link Building Specialist, +2

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I am a marketing specialist with 4 years of experience driving business growth and digital performance across various markets. I have a proven track record in creating data-driven campaigns, optimizing content, and managing outreach to boost visibility and increase sales. I am recognized for my analytical thinking, adaptability, and delivering results in fast-paced environments. I enjoy building partnerships and managing targeted lead databases to launch effective segmented campaigns. Using my skills in SEO, email marketing, WordPress, and data analysis, I continuously optimize campaigns to ensure engagement and brand awareness growth across multiple markets.…I am a marketing specialist with 4 years of experience driving business growth and digital performance across various markets. I have a proven track record in creating data-driven campaigns, optimizing content, and managing outreach to boost visibility and increase sales. I am recognized for my analytical thinking, adaptability, and delivering results in fast-paced environments. I enjoy building partnerships and managing targeted lead databases to launch effective segmented campaigns. Using my skills in SEO, email marketing, WordPress, and data analysis, I continuously optimize campaigns to ensure engagement and brand awareness growth across multiple markets.

Available to hire

I am a marketing specialist with 4 years of experience driving business growth and digital performance across various markets. I have a proven track record in creating data-driven campaigns, optimizing content, and managing outreach to boost visibility and increase sales. I am recognized for my analytical thinking, adaptability, and delivering results in fast-paced environments.

I enjoy building partnerships and managing targeted lead databases to launch effective segmented campaigns. Using my skills in SEO, email marketing, WordPress, and data analysis, I continuously optimize campaigns to ensure engagement and brand awareness growth across multiple markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Work Experience

Growth Marketing Analyst at PAPERNEST

May 1, 2025 - Present

Executed link building and digital PR campaigns for Spain and Italy, prospecting new leads and building partnerships to increase brand authority and organic traffic. Created and optimized content assets and data-driven reports aligned with local SEO strategies to boost engagement and brand awareness. Built and managed targeted lead databases, launching segmented email marketing campaigns to generate high-quality backlinks and partnerships. Developed and edited WordPress press pages and landing pages, using HTML to enhance SEO, UX, and conversion rates. Analyzed KPIs with Excel and automations, delivering actionable insights to optimize campaigns across markets. Supported A/B testing strategies and weekly planning to ensure efficient growth and timely execution of marketing objectives.

Retail Operations & Marketing Team Lead at TJX CANADA

September 30, 2024 - August 28, 2025

Developed and analyzed sales reports and KPIs to identify priorities and optimize performance in under- and high-performing departments. Managed budgets and operational resources, optimizing costs and maximizing ROI through project planning and monitoring. Trained staff in sales techniques, such as product presentation standards and customer service, achieving compliance with commercial objectives. Defined and monitored performance goals for the team, promoting a culture of continuous improvement and efficient performance.

Marketing Specialist at CRISOL DE CULTURAS

February 1, 2021 - Present

Implemented social media and SEO strategies to generate efficient web traffic, as well as monitoring the performance of the company's online presence. Created and scheduled weekly graphic and written content for Instagram, Facebook, and Twitter. Developed presentations and prepared proposals to promote the company and its services at trade shows, exhibitions, and events, ensuring the successful acquisition of new clients.

Sales Advisor at TJX CANADA

May 31, 2022 - August 28, 2025

Created memorable customer experiences through personalized sales and upselling strategies aligned with business objectives. Increased sales through strategic product placement and the design of striking visual displays, contributing to the success of marketing campaigns. Effectively resolved concerns and conflicts to maintain high levels of satisfaction.