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Hello! I’m Christina, a marketing professional blending strategic insight with hands-on execution in financial services and public-sector programs. I translate complex concepts into clear narratives, leveraging data, SEO and CRM to drive growth, nurture leads and strengthen customer trust. In my work I enjoy turning insights into actions across go-to-market strategies, content creation, and stakeholder communications, drawing on experiences across Bristol, London and Athens. I’m currently pursuing an MSc in Strategic Marketing at Imperial College Business School to sharpen expertise in Brand Management, Market Strategy and Analytics.…Hello! I’m Christina, a marketing professional blending strategic insight with hands-on execution in financial services and public-sector programs. I translate complex concepts into clear narratives, leveraging data, SEO and CRM to drive growth, nurture leads and strengthen customer trust. In my work I enjoy turning insights into actions across go-to-market strategies, content creation, and stakeholder communications, drawing on experiences across Bristol, London and Athens. I’m currently pursuing an MSc in Strategic Marketing at Imperial College Business School to sharpen expertise in Brand Management, Market Strategy and Analytics.

Christina Vasileiadi

Marketing Strategist, Content Creator, Web Developer, +2

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Hello! I’m Christina, a marketing professional blending strategic insight with hands-on execution in financial services and public-sector programs. I translate complex concepts into clear narratives, leveraging data, SEO and CRM to drive growth, nurture leads and strengthen customer trust. In my work I enjoy turning insights into actions across go-to-market strategies, content creation, and stakeholder communications, drawing on experiences across Bristol, London and Athens. I’m currently pursuing an MSc in Strategic Marketing at Imperial College Business School to sharpen expertise in Brand Management, Market Strategy and Analytics.…Hello! I’m Christina, a marketing professional blending strategic insight with hands-on execution in financial services and public-sector programs. I translate complex concepts into clear narratives, leveraging data, SEO and CRM to drive growth, nurture leads and strengthen customer trust. In my work I enjoy turning insights into actions across go-to-market strategies, content creation, and stakeholder communications, drawing on experiences across Bristol, London and Athens. I’m currently pursuing an MSc in Strategic Marketing at Imperial College Business School to sharpen expertise in Brand Management, Market Strategy and Analytics.

Available to hire

Hello! I’m Christina, a marketing professional blending strategic insight with hands-on execution in financial services and public-sector programs. I translate complex concepts into clear narratives, leveraging data, SEO and CRM to drive growth, nurture leads and strengthen customer trust. In my work I enjoy turning insights into actions across go-to-market strategies, content creation, and stakeholder communications, drawing on experiences across Bristol, London and Athens. I’m currently pursuing an MSc in Strategic Marketing at Imperial College Business School to sharpen expertise in Brand Management, Market Strategy and Analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Greek, Modern

Fluent

French

Beginner

Work Experience

Marketing Strategist & Content Creator at Manor Mortgages

March 1, 2025 - Present

Led marketing and growth strategy remotely, including keyword research, content planning, and brand positioning aligned with business goals. Developed email marketing campaigns and SEO-driven blog content to drive lead generation, increase engagement, and boost organic traffic.

Consultant at PwC

August 31, 2024 - August 28, 2025

Led cross-ministry strategic initiatives contributing to Greece’s €36B Recovery & Resilience Plan, driving alignment across stakeholders to prioritize high-impact projects and optimize national funding usage. Developed a data analytics dashboard using Power BI to monitor KPIs, surface actionable insights, and support informed decision-making across product implementation pipelines. Designed communication frameworks and program positioning for national housing and sustainability initiatives, balancing public value delivery with cross-functional coordination.

E-Commerce Content Specialist at Attica Department Stores

August 31, 2021 - August 28, 2025

Owned end-to-end performance of over 1,000 SKUs across 35 cosmetics brands, analyzing product-level sales, customer behaviour, and digital marketing ROI. Drove go-to-market strategies with brand stakeholders, aligning promotional calendars, messaging, and stock planning to optimize sell-through rates and online engagement. Produced weekly insights reports to guide category growth strategies and improve channel effectiveness, contributing to double-digit growth in key product verticals.

Website Developer at Quest for Odyssey Swimwear

August 31, 2021 - August 28, 2025

Launched and optimized a direct-to-consumer e-commerce platform, enhancing the customer journey and brand presence across digital channels. Collaborated closely with design and content teams to develop a value proposition aligned with market positioning and customer expectations.

Marketing Strategist & Content Creator at Manor Mortgages

March 1, 2025 - Present

Lead growth strategy for a financial services SME, aligning brand positioning with sector trends and customer insights. Translate complex mortgage concepts into clear narratives, enhancing customer understanding and trust. Apply SEO and analytics to identify market opportunities and optimise content strategy, driving a 15% increase in qualified leads. Own CRM campaigns from idea execution to reporting, enhancing lead nurturing and client retention. Track lead generation funnels and campaign ROI through Excel dashboards, identifying insights that guide resource allocation, campaign design and strategy refinement.

Public Sector Consultant (Associate / Senior Associate) at PwC

August 31, 2024 - October 2, 2025

Advised on the €36B Recovery & Resilience Plan, building financial models, KPIs, and dashboards to support investment prioritization and cross-ministry decision-making. Produced data-driven insights and performance monitoring tools, enabling progress tracking, risk management, and evidence-based decision making. Conducted economic, financial and stakeholder analyses to shape strategy in housing and sustainability initiatives, ensuring alignment with public value delivery. Designed and implemented communication frameworks for large-scale public programs that improved stakeholder engagement and accelerated adoption of large-scale public programmes.

E-Commerce Content Specialist at Attica Department Stores

August 31, 2021 - October 2, 2025

Managed a portfolio of 35 global brands, using sales and pricing models to forecast category performance and inform stock allocation, positioning, and promotional strategy. Analyzed SKU-level sales and customer data in Excel to produce actionable insights, improving campaign ROI and driving growth. Collaborated with brand stakeholders to align strategies across pricing, stock, and promotional planning, improving efficiency, responsiveness and market impact.

Website developer at Quest for Odyssey Swimwear

August 31, 2021 - October 2, 2025

Launched a direct-to-consumer platform, defining the value proposition and customer journey to support market entry. Collaborated with cross-functional teams to align digital presence with brand strategy, strengthening positioning in a competitive market.

Marketing Strategist & Content Creator at Manor Mortgages

March 1, 2025 - Present

Lead growth strategy for a financial services SME, aligning brand positioning with sector trends and customer insights. Translate complex mortgage concepts into clear narratives, enhance customer understanding and trust. Apply SEO and analytics to identify market opportunities and optimise content strategy, driving a 15% increase in qualified leads. Own CRM campaigns from idea execution to reporting, enhancing lead nurturing and client retention. Track lead generation funnels and campaign ROI through Excel dashboards, identifying insights that guide resource allocation, campaign design and strategy refinement.

Public Sector Consultant (Associate / Senior Associate) at PwC Athens

August 31, 2024 - October 2, 2025

Advised on the €36B Recovery & Resilience Plan, building financial models, KPI s and dashboards to support investment prioritization and cross-ministry decision-making. Produced data-driven insights and performance monitoring tools, enabling progress tracking, risk-management, and evidence-based decision-making. Conducted economic, financial and stakeholder analyses to shape strategy in housing and sustainability initiatives, ensuring alignment with public value delivery. Designed and implemented communication frameworks for large-scale public programs that improved stakeholder engagement and accelerated adoption of large-scale public programmes.

E-Commerce Content Specialist at Attica Department Stores

August 31, 2021 - October 2, 2025

Managed a portfolio of 35 global brands, using sales and pricing models to forecast category performance and inform stock allocation, positioning, and promotional strategy. Analysed SKU-level sales and customer data in Excel to produce actionable insights, improving campaign ROI and driving growth. Collaborated with brand stakeholders to align strategies across pricing, stock, and promotional planning, improving efficiency, responsiveness and market impact.

Website Developer at Quest for Odyssey Swimwear

August 31, 2021 - October 2, 2025