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I am a creative and detail-oriented Product Designer with over seven years of experience delivering impactful design solutions across government, financial, and digital media sectors. I have a proven track record of leading digital transformation projects, conducting UX audits, and designing intuitive interfaces that enhance user experience and engagement. Passionate about crafting transformative digital experiences, I merge aesthetics with functionality to create meaningful products. Currently, I am leading digital product design initiatives at PwC, focusing on financial and government sectors, optimizing mobile app features, and improving digital services for high-profile clients. I thrive in collaborative environments and continuously seek opportunities to innovate and improve user-centered design solutions.…I am a creative and detail-oriented Product Designer with over seven years of experience delivering impactful design solutions across government, financial, and digital media sectors. I have a proven track record of leading digital transformation projects, conducting UX audits, and designing intuitive interfaces that enhance user experience and engagement. Passionate about crafting transformative digital experiences, I merge aesthetics with functionality to create meaningful products. Currently, I am leading digital product design initiatives at PwC, focusing on financial and government sectors, optimizing mobile app features, and improving digital services for high-profile clients. I thrive in collaborative environments and continuously seek opportunities to innovate and improve user-centered design solutions.

Sarah Aburob

Product Designer, UX Designer, UI Designer, +2

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I am a creative and detail-oriented Product Designer with over seven years of experience delivering impactful design solutions across government, financial, and digital media sectors. I have a proven track record of leading digital transformation projects, conducting UX audits, and designing intuitive interfaces that enhance user experience and engagement. Passionate about crafting transformative digital experiences, I merge aesthetics with functionality to create meaningful products. Currently, I am leading digital product design initiatives at PwC, focusing on financial and government sectors, optimizing mobile app features, and improving digital services for high-profile clients. I thrive in collaborative environments and continuously seek opportunities to innovate and improve user-centered design solutions.…I am a creative and detail-oriented Product Designer with over seven years of experience delivering impactful design solutions across government, financial, and digital media sectors. I have a proven track record of leading digital transformation projects, conducting UX audits, and designing intuitive interfaces that enhance user experience and engagement. Passionate about crafting transformative digital experiences, I merge aesthetics with functionality to create meaningful products. Currently, I am leading digital product design initiatives at PwC, focusing on financial and government sectors, optimizing mobile app features, and improving digital services for high-profile clients. I thrive in collaborative environments and continuously seek opportunities to innovate and improve user-centered design solutions.

Available to hire

I am a creative and detail-oriented Product Designer with over seven years of experience delivering impactful design solutions across government, financial, and digital media sectors. I have a proven track record of leading digital transformation projects, conducting UX audits, and designing intuitive interfaces that enhance user experience and engagement. Passionate about crafting transformative digital experiences, I merge aesthetics with functionality to create meaningful products.

Currently, I am leading digital product design initiatives at PwC, focusing on financial and government sectors, optimizing mobile app features, and improving digital services for high-profile clients. I thrive in collaborative environments and continuously seek opportunities to innovate and improve user-centered design solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Product Design at PwC

February 1, 2024 - Present

Lead digital product design initiatives across financial and government sectors, aligning business objectives with user-centric solutions. Managed projects such as enhancement of the Riyad Bank mobile banking app including gamification and referral programs, conducted UX and UI audits for a new digital wallet app, and led end-to-end product and experience design for several government digital services in Qatar and UAE. Collaborated on website redesign and visual identity projects for government ministries, delivering research-based design options and comprehensive reports to guide future redevelopment.

UX Consultant at Royal Film Commission – Jordan

January 31, 2024 - August 28, 2025

Conducted a complete website usability audit and provided actionable recommendations to improve navigation and service completion for film industry professionals. Enhanced the overall layout of events and news sections to improve access and engagement for all visitors.

Senior UX/UI Designer at Deloitte Digital

January 31, 2024 - August 28, 2025

Drove full-cycle product redesigns for financial and government sectors including a confidential bank mobile banking app and multiple ministry services. Developed a design system, led UX/UI efforts for visa service transformations introducing mobile-first features such as visa finder and progress tracking, and supported the digitization of ministry services creating effective experiences for investors and users.

UX Consultant at Jawaker

March 31, 2022 - August 28, 2025

Redesigned the UX for Jawaker’s 'Clubs' feature, significantly improving usability, discoverability, and user engagement.

UX/UI Designer at Alhudood

February 28, 2022 - August 28, 2025

Led UX/UI design across editorial content, website redesign, award voting programs, and membership flows with a focus on creating mobile-optimized and accessible experiences.

UX/UI & Web Designer at Uhive

July 1, 2020 - August 28, 2025

Designed mobile app UI and marketing assets including landing pages. Maintained and improved the website interface working collaboratively within a small team.

Web Designer at Artmejo

May 31, 2020 - August 28, 2025

Redesigned website layout and pages to enhance usability, content hierarchy, and visual appeal as part of a brand revamp project.

UI/Web Designer at Zoolz

January 31, 2019 - August 28, 2025

Designed UI for cloud products, new features, email campaigns, and promotional landing pages.

Design Intern at Tamatem Inc.

July 31, 2017 - August 28, 2025

Produced game assets and interface designs for "Shake the Metal" and a conceptual runner game UI.