Available to hire
I am passionate about Social Media Marketing and thrive on creating impactful digital campaigns that establish authentic connections with clients. My Erasmus journey in Spain broadened my cultural insights, nurturing a love for exploration and diversity that shapes my approach to life and work.
With a keen eye for detail, I infuse my love for creative writing into adapting styles and tones that resonate with diverse audiences. Each piece I produce reflects a blend of precision and passion, driving me to deliver cohesive and engaging marketing communications.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Intermediate
German
Beginner
Japanese
Beginner
Romanian, Moldavian, Moldovan
Fluent
Work Experience
Employer Branding and Marketing Specialist at Wipro Technologies
September 1, 2024 - PresentManage the online presence of Wipro Romania across LinkedIn, Instagram, and Facebook, achieving 4k LinkedIn followers organically within 3 months by delivering consistent and engaging content. Develop and manage recruitment-focused posts and campaigns to support active hiring efforts. Coordinate all email communications, crafting and distributing newsletters for both local and global audiences to ensure consistent engagement and alignment with corporate messaging. Create and coordinate messaging aligned with branding and strategic objectives, maintaining consistency and clarity across all communication channels. Produce all marketing visuals using advanced tools such as Canva and Adobe Creative Suite, combining creativity and technical expertise. Organize and manage corporate events to strengthen employee engagement and promote a vibrant company culture reflecting Wipro's brand values. Represent Gen Z within the Multigenerational Council, contributing ideas that reflect younger employe
Employer Branding and Marketing Specialist at Wipro Technologies
September 1, 2024 - PresentManage the online presence of Wipro Romania across LinkedIn, Instagram, and Facebook, achieving 4K LinkedIn followers organically within 3 months by delivering consistent and engaging content. Develop and manage recruitment-focused posts to support active hiring efforts. Coordinate all email communications, crafting and distributing newsletters for local and global audiences to highlight key initiatives and ensure alignment with corporate messaging. Create and coordinate messaging aligned with branding and strategic objectives across all communication channels. Produce all marketing visuals for Romania using tools like Canva and Adobe Creative Suite to deliver impactful content. Organize and manage corporate events, including Christmas parties, Halloween celebrations, and Diwali festivals, strengthening employee engagement and promoting company culture. Represent Gen Z in the Multigenerational Council, contributing ideas that reflect younger employees' voices. Member of the Internal &
Social Media Specialist at Nova Media Marketing
October 31, 2023 - August 28, 2025Implemented a 30-day TikTok strategy focused on promoting and selling a book, increasing visibility and engagement within the Booktok community. Created video content designed to showcase the book effectively, capturing audience attention and encouraging interest in the literary work. Conducted targeted research on Booktok preferences and science fiction trends. Successfully translated strategic ideas into TikTok campaigns leading to increased book recommendations, enhanced user interaction, and contributing to successful book promotions and sales.
Social Media Specialist at Nova Media Marketing
October 1, 2023 - August 28, 2025Implemented a 30-day TikTok strategy focused on promoting and selling a book, increasing visibility and engagement within the BookTok community. Created video content specifically showcasing the book to capture audience attention and encourage interest in the literary work. Conducted targeted research on BookTok preferences and science fiction trends. Successfully translated strategic ideas into TikTok campaigns, increasing book recommendations, enhancing user interaction, and contributing to successful book promotions and sales.
Founder & General Manager at Hugo Studio
January 1, 2021 - PresentOversee all aspects of the business including managing marketing initiatives, customer interactions, and order fulfillment to ensure a seamless online shopping experience. Coordinate marketing strategies incorporating Facebook and Instagram paid ads. Utilize statistical insights for analytics, data interpretation, and optimization to refine target segments and maximize ad impact. Design ads for Facebook, Instagram and TikTok using dynamic video features like reels to create appealing online presence. Monitor Instagram and Facebook ads key statistics such as impact, impressions, engagement rate and conversion rate. Analyze demographic data including age, gender, and location to optimize campaigns. Perform in-depth market research to segment target audiences precisely. Manage customer communications effectively and optimize the overall online shopping experience. Implement efficient order fulfillment processes maintaining high standards of service. Continuously improve business operation
Founder & General Manager at Hugo Studio
January 1, 2021 - PresentExclusive responsibility as general manager, overseeing all business aspects including marketing initiatives, customer interactions, and order fulfillment to ensure a seamless online shopping experience. Coordinate marketing strategies incorporating Facebook and Instagram paid ads using statistical insights for analytics and data interpretation to optimize target segments and maximize ad impact. Design ads for Facebook, Instagram, and TikTok, strategically utilizing content creation features like reels to create dynamic videos resonating with the target audience. Monitor key statistics for Instagram and Facebook ads, including impact, impressions, engagement rate, and conversion rate. Analyze demographic data such as age, gender, and location, optimizing campaigns based on insights into CPC, SEO, and organic reach. Perform in-depth market research to segment target audiences precisely for advertising campaigns. Manage customer interactions to optimize communication and address inquirie
Digital Marketing Professional - Internship at DIGITAL MARKETING www.haircare.ro
December 31, 2020 - August 28, 2025Acquired practical insights in digital marketing, exploring the eMAG Marketplace platform to understand online retail operations. Developed targeted marketing strategies for the beauty and hair care sector with applications to other industries. Optimized proficiency in targeted promotions and enhanced client satisfaction through strategic oversight of order confirmation processes. Strengthened relationships with customers by clear communication during order confirmations.
Digital Marketing Professional - Internship at DIGITAL MARKETING www.haircare.ro
December 1, 2020 - August 28, 2025Acquired practical insights into digital marketing and explored the eMAG Marketplace platform, deepening understanding of online retail operations. Developed a profound understanding of targeted marketing strategies for the beauty and hair care sector, applicable to other industries. Optimized proficiency in targeted promotions and refined understanding of online retail operations by mastering navigation within leading digital marketplaces. Enhanced client satisfaction through strategic oversight of order confirmation processes and used simple organization ideas to improve order management. Strengthened relationships with customers via clear communication during order confirmations.
Education
Bachelor - Business Administration at University of Bucharest, Faculty of Business and Administration
January 1, 2020 - January 1, 2023Bachelor - Law at Nicolae Titulescu University, Faculty of Law
January 1, 2020 - August 28, 2025Master - Communication and Advertising at SNSPA, Faculty of Communication and Public Relations
January 1, 2023 - August 28, 2025Erasmus Scholarship - Economía at Universidad de Castilla La Mancha, Facultad de Ciencias Económicas y Empresariales
January 1, 2022 - July 1, 2022Bachelor - Business Administration at University of Bucharest, Faculty of Business and Administration
January 1, 2020 - January 1, 2023Bachelor - Law at Nicolae Titulescu University, Faculty of Law
January 1, 2020 - August 28, 2025Master - Communication and Advertising at SNSPA, Faculty of Communication and Public Relations
January 1, 2023 - August 28, 2025Erasmus Scholarship - Economía at Universidad de Castilla La Mancha, Facultad de Ciencias Económicas y Empresariales
January 1, 2022 - July 1, 2022Digital Marketing Course at Ilbah Studios
January 1, 2023 - April 1, 2023Qualifications
ECDL / ICDL Certificate
September 1, 2019 - January 1, 2020ECDL / ICDL Certificate
September 1, 2019 - January 1, 2020FCE - Cambridge Certificate
May 1, 2019 - August 28, 2025Certificate of Linguistic Competence Spanish B1
January 11, 2030 - August 28, 2025Goethe-Zertifikat A2
January 11, 2030 - August 28, 2025FIT in Deutsch 2 A1
January 11, 2030 - August 28, 2025Goethe-Zertifikat A1
January 11, 2030 - August 28, 2025FIT in Deutsch 1
January 11, 2030 - August 28, 2025ECDL/ICDL Certificate
September 1, 2019 - January 1, 2020B2 English - FCE Cambridge Certificate
May 1, 2019 - August 28, 2025B1 Spanish - Certificate of Linguistic Competence
January 11, 2030 - August 28, 2025German A2 - Goethe-Zertifikat A2
January 11, 2030 - August 28, 2025German A1 - Goethe-Zertifikat A1
January 11, 2030 - August 28, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Brand Designer
We have the best brand designer experts on Twine. Hire a brand designer in Bucharest today.