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I believe in rewarding people for changing their world. My mission is to transform neural synapses into measurable environmental and social impact through gamified education and sustainability. I am the founder of Estrateghaz, a pioneering platform that connects animated characters, carbon credits, and educational challenges to create collectible "impact coins"—a system that tracks and rewards positive actions aligned with the United Nations’ Sustainable Development Goals (SDGs). My passion lies at the intersection of education, sustainability, and innovative marketing to create measurable social and environmental benefits.…I believe in rewarding people for changing their world. My mission is to transform neural synapses into measurable environmental and social impact through gamified education and sustainability. I am the founder of Estrateghaz, a pioneering platform that connects animated characters, carbon credits, and educational challenges to create collectible "impact coins"—a system that tracks and rewards positive actions aligned with the United Nations’ Sustainable Development Goals (SDGs). My passion lies at the intersection of education, sustainability, and innovative marketing to create measurable social and environmental benefits.

Gustavo Adolfo Rios Nazzar

Marketing Strategist, Brand Strategist, Online Trainer, +2

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I believe in rewarding people for changing their world. My mission is to transform neural synapses into measurable environmental and social impact through gamified education and sustainability. I am the founder of Estrateghaz, a pioneering platform that connects animated characters, carbon credits, and educational challenges to create collectible "impact coins"—a system that tracks and rewards positive actions aligned with the United Nations’ Sustainable Development Goals (SDGs). My passion lies at the intersection of education, sustainability, and innovative marketing to create measurable social and environmental benefits.…I believe in rewarding people for changing their world. My mission is to transform neural synapses into measurable environmental and social impact through gamified education and sustainability. I am the founder of Estrateghaz, a pioneering platform that connects animated characters, carbon credits, and educational challenges to create collectible "impact coins"—a system that tracks and rewards positive actions aligned with the United Nations’ Sustainable Development Goals (SDGs). My passion lies at the intersection of education, sustainability, and innovative marketing to create measurable social and environmental benefits.

Available to hire

I believe in rewarding people for changing their world. My mission is to transform neural synapses into measurable environmental and social impact through gamified education and sustainability. I am the founder of Estrateghaz, a pioneering platform that connects animated characters, carbon credits, and educational challenges to create collectible “impact coins”—a system that tracks and rewards positive actions aligned with the United Nations’ Sustainable Development Goals (SDGs). My passion lies at the intersection of education, sustainability, and innovative marketing to create measurable social and environmental benefits.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Founder & CEO at Estrateghaz.org

January 1, 2020 - Present

Designed a challenge-based learning platform with over 90 corporate training modules. Created the "Marti y Cé" animated series that educates through gamified experiences. Developed branded ESG campaigns and collectible "Impact Bills & Coins" to measure and reward user impact. Led partnerships with GNP, BMW, IUDY, and sustainability sponsors. Signed the UN Global Compact and developed initiatives in gender equality, innovation, and education.

Sales & Marketing Director at Wolderm Dermocosmetics

January 1, 2020 - August 28, 2025

Launched first Mexican paraben-free skincare line in Farmacias del Ahorro. Secured retail co-investment—first of its kind in that chain. Managed packaging, digital strategy, PR, CRM, and supply chain.

Digital Marketing & Sales Manager at Editorial GIN (Playboy, Autobild, Gourmet de México)

January 1, 2018 - August 28, 2025

Created the "Be a Calvin Klein Model" campaign, improving brand engagement. Managed KPIs and presented to the steering committee.

Digital Content Producer Supervisor at Starcom – Publicis Groupe (P&G)

January 1, 2017 - August 28, 2025

Rapid promotion from intern to supervisor in 3 months. Produced Messi-signed shirt campaign for Gillette across TV & digital. Developed content, apps, and KPIs for Gillette, Head & Shoulders.

Digital Executive Account at TV Azteca – Grupo Salinas

January 1, 2015 - August 28, 2025

Led digital campaigns for Nissan, Amazon, and Six Flags. Responsible for annual economic goals and client delivery tracking.