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Hi, I'm Sanjana Sundaresh, a passionate UI/UX Designer and Digital Marketing Coordinator based in Munich. I specialize in creating user-driven designs using Figma and Adobe XD, employing user research and usability testing with frameworks like the Double Diamond to deliver engaging and consistent digital experiences. Working collaboratively with cross-functional teams, I streamline design-to-development processes, improving user satisfaction and business metrics. With a strong background in design management and computer science, I leverage data-driven insights through tools such as Google Analytics, Hotjar, and A/B testing to optimize conversion rates and user engagement. I am fluent in English, proficient in German, and dedicated to solving problems creatively and efficiently in the B2B SaaS and digital marketing sectors.…Hi, I'm Sanjana Sundaresh, a passionate UI/UX Designer and Digital Marketing Coordinator based in Munich. I specialize in creating user-driven designs using Figma and Adobe XD, employing user research and usability testing with frameworks like the Double Diamond to deliver engaging and consistent digital experiences. Working collaboratively with cross-functional teams, I streamline design-to-development processes, improving user satisfaction and business metrics. With a strong background in design management and computer science, I leverage data-driven insights through tools such as Google Analytics, Hotjar, and A/B testing to optimize conversion rates and user engagement. I am fluent in English, proficient in German, and dedicated to solving problems creatively and efficiently in the B2B SaaS and digital marketing sectors.

Sanjana Sundaresh

UX Designer, UI Designer, Product Designer, +3

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Hi, I'm Sanjana Sundaresh, a passionate UI/UX Designer and Digital Marketing Coordinator based in Munich. I specialize in creating user-driven designs using Figma and Adobe XD, employing user research and usability testing with frameworks like the Double Diamond to deliver engaging and consistent digital experiences. Working collaboratively with cross-functional teams, I streamline design-to-development processes, improving user satisfaction and business metrics. With a strong background in design management and computer science, I leverage data-driven insights through tools such as Google Analytics, Hotjar, and A/B testing to optimize conversion rates and user engagement. I am fluent in English, proficient in German, and dedicated to solving problems creatively and efficiently in the B2B SaaS and digital marketing sectors.…Hi, I'm Sanjana Sundaresh, a passionate UI/UX Designer and Digital Marketing Coordinator based in Munich. I specialize in creating user-driven designs using Figma and Adobe XD, employing user research and usability testing with frameworks like the Double Diamond to deliver engaging and consistent digital experiences. Working collaboratively with cross-functional teams, I streamline design-to-development processes, improving user satisfaction and business metrics. With a strong background in design management and computer science, I leverage data-driven insights through tools such as Google Analytics, Hotjar, and A/B testing to optimize conversion rates and user engagement. I am fluent in English, proficient in German, and dedicated to solving problems creatively and efficiently in the B2B SaaS and digital marketing sectors.

Available to hire

Hi, I’m Sanjana Sundaresh, a passionate UI/UX Designer and Digital Marketing Coordinator based in Munich. I specialize in creating user-driven designs using Figma and Adobe XD, employing user research and usability testing with frameworks like the Double Diamond to deliver engaging and consistent digital experiences. Working collaboratively with cross-functional teams, I streamline design-to-development processes, improving user satisfaction and business metrics.

With a strong background in design management and computer science, I leverage data-driven insights through tools such as Google Analytics, Hotjar, and A/B testing to optimize conversion rates and user engagement. I am fluent in English, proficient in German, and dedicated to solving problems creatively and efficiently in the B2B SaaS and digital marketing sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

German

Intermediate

Work Experience

UI/UX Designer at Handpan World, München

September 30, 2023 - August 28, 2025

Designed and maintained scalable design systems and 100+ interactive prototypes in Figma and Adobe XD, ensuring 95% consistency across web and mobile platforms. Improved user satisfaction by 40% through structured UX research, usability testing, and application of the Double Diamond framework. Collaborated with 6+ cross-functional teams to reduce design-to-develop time by 30% and speed up feature rollouts. Led data-driven UX improvements using GA4, Hotjar, and A/B testing, resulting in a 28% increase in conversions and 15% sales uplift. Created engaging product presentations and optimized UI flows boosting user engagement by 60% and sign-ups by 20%.

Junior Shipping Coordinator at Mytheresa, München

April 30, 2023 - August 28, 2025

Designed and produced visually engaging client-facing newsletters and blog layouts, enhancing brand consistency and readability. Improved inventory and shipping dashboards with better UX/UI, increasing operational accuracy by 15% and boosting customer satisfaction.

Freelance UX/UI Designer and Digital Marketer at Munich

April 1, 2023 - Present

Built B2B lead generation campaigns using Active Campaign flows and gated content. Delivered CRO-optimized landing pages with Google Tag Manager tracking, increasing conversion rates. Created SEO blogs, newsletters, and email sequences enhancing digital engagement.

UX Designer - Projects at Handpan.World at Handpan.World

September 30, 2024 - August 28, 2025

Led UX research and web analytics to identify user pain points and refine marketing messaging. Designed wireframes and prototypes optimizing navigation and aligning with brand identity. Collaborated on front-end implementation (HTML, CSS, JS) and managed website launch with A/B testing improving engagement and conversion rates.

Workshop & Showroom Partner Communication at Handpan.World

July 31, 2024 - August 28, 2025

Streamlined showroom booking operations by integrating TidyCal and Google Calendar across 6 partner locations, enabling 100% real-time synchronization and reducing manual scheduling errors by 40%. Diagnosed and resolved 15+ technical issues, reactivating dormant accounts, improving booking reliability and increasing customer satisfaction by 20% within 2 months. Created and launched 8+ email campaigns and 12+ social media content pieces, contributing to a 35% increase in workshop sign-ups and strengthening brand engagement across channels.

Black Friday Google Ads Campaign Designer at Handpan.World

September 30, 2024 - August 28, 2025

Designed high-performing ad creatives and landing page layouts for a Black Friday campaign promoting handpans, contributing to €4,133.46 in conversion value. Collaborated with web and marketing teams to align visual design with ad messaging, increasing relevance and click-through rates (8,757 clicks, €0.44 CPC). Applied A/B testing to visual elements and UX flows, boosting engagement across 172,039 impressions and maintaining an 87.4% optimization score. Ensured responsive design and consistent visual experience across devices for high cross-platform performance. Used performance data to iterate visuals and landing pages in real-time, improving user experience and conversion outcomes.

Digital Marketing Strategist - Pan Dance Musical Festival at Pandance.de

July 31, 2025 - August 28, 2025

Led the digital marketing strategy implementing SEO enhancements that significantly boosted online visibility and audience relevance. Conceptualized and executed visually compelling email campaigns achieving standout open rates of 69.63% and click-through rates of 42.37% across key launches (Final Invite, Reminder, Launch Email). Leveraged Google Analytics to translate user behavior into actionable design and content insights, refining campaign performance and conversion paths. Partnered with design, tech, and strategy teams to ensure brand consistency aligning visual identity and messaging with broader business goals. Revamped website UX by curating content, refining layout, and streamlining navigation, resulting in increased engagement and time on site.

UI/UX Designer at Handpan World, München

September 30, 2023 - August 28, 2025

Designed and maintained scalable design systems and 100+ interactive prototypes in Figma and Adobe XD ensuring 95% consistency across web and mobile platforms. Improved user satisfaction by 40% through structured UX research, usability testing, and application of the Double Diamond framework. Collaborated with 6+ cross-functional teams to reduce design-to-development time by 30% and speed up feature rollouts. Led data-driven UX improvements using GA4, Hotjar, and A/B testing, resulting in a 28% increase in conversions and 15% sales uplift. Created engaging product presentations and optimized UI flows boosting user engagement by 60% and sign-ups by 20%.

Junior Shipping Coordinator at Mytheresa, München

April 30, 2023 - August 28, 2025

Freelance Digital Marketer & UX Designer at Self-employed, München

September 1, 2023 - Present

Built B2B lead generation campaigns with ActiveCampaign workflows and gated content. Delivered CRO-optimized landing pages with GTM tracking increasing conversion rates. Created SEO blogs, newsletters, and email sequences. Led UX research and Google Analytics data insights to refine marketing messaging and user experience.

Digital Marketing Strategist & UX Designer at Handpan.World

November 30, 2024 - August 28, 2025

Led digital marketing strategy, improving SEO and online visibility significantly. Designed email campaigns with high open and click-through rates. Collaborated with design, tech, and strategy teams to ensure brand consistency and alignment with business goals. Revamped website UX resulting in increased engagement and time on site.