I am a Professional Creative Director, Social Media & Branding Specialist with 15 years of successful track record in IT, Telecommunication, Entertainment, Multi-Media, Marketing & Advertising industries. I excel in leading creative production, branding, campaign development, video and content production, and provide consulting services to enhance business growth and innovation. My career spans various roles from Creative Director to AI Consultant and Project Director, managing local and international clients across Asia, USA, and Sweden. I’m skilled at storytelling, scriptwriting, team leadership, brand positioning, music supervision, and content strategy development, committed to delivering high-quality and impactful creative solutions.…

Rachel Tinc

I am a Professional Creative Director, Social Media & Branding Specialist with 15 years of successful track record in IT, Telecommunication, Entertainment, Multi-Media, Marketing & Advertising industries. I excel in leading creative production, branding, campaign development, video and content production, and provide consulting services to enhance business growth and innovation. My career spans various roles from Creative Director to AI Consultant and Project Director, managing local and international clients across Asia, USA, and Sweden. I’m skilled at storytelling, scriptwriting, team leadership, brand positioning, music supervision, and content strategy development, committed to delivering high-quality and impactful creative solutions.…

Available to hire

I am a Professional Creative Director, Social Media & Branding Specialist with 15 years of successful track record in IT, Telecommunication, Entertainment, Multi-Media, Marketing & Advertising industries. I excel in leading creative production, branding, campaign development, video and content production, and provide consulting services to enhance business growth and innovation.

My career spans various roles from Creative Director to AI Consultant and Project Director, managing local and international clients across Asia, USA, and Sweden. I’m skilled at storytelling, scriptwriting, team leadership, brand positioning, music supervision, and content strategy development, committed to delivering high-quality and impactful creative solutions.

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Skills

Experience Level

Work Experience

Creative Director (Remote) at Thāvara Co., Ltd
April 1, 2025 - Present
Directed story and script development, creative direction for visual content and video reels for social media platforms including Facebook, Instagram, and TikTok. Led the creative team and aligned project outcomes with client goals, managing brand positioning for clients such as Otsuka Jewelry Japan, Diamo Diamonds Japan, Everything Halal Restaurant, Mandalay Food House, Abac Food Garden, and Fisherman Hotpot.
Creative Director (Remote) at Azuri Creative, Yangon, Myanmar
June 30, 2025 - August 28, 2025
Created story and scripts for campaign videos. Provided remote creative direction to ensure project alignment with client objectives. Led the production team to deliver high-quality outputs on time and supervised music arrangements and integration for commercial videos. Client included Prudential Insurance.
AI Consultant (Remote / Part Time) at Zest Creative, Bangkok, Thailand
June 30, 2024 - August 28, 2025
Developed AI strategies to enhance business growth and innovation. Led the creation and implementation of AI solutions, assessed technologies and vendors, conducted research on AI advancements, and monitored industry trends. Provided AI training and ensured ethical and legal compliance while optimizing AI system performance.
Chief Executive Officer (Full Time) at Thāvara Co., Ltd, Bangkok, Thailand
June 30, 2023 - August 28, 2025
Oversaw infrastructure development, team building, and operational management. Managed legal affairs to ensure compliance, led creative and account directing efforts across projects, managed client services and customer relations, directed branding, rebranding, and production of commercial ads and videos, developed sales and marketing strategies including 360-degree campaigns, drove business growth, and maintained strong client relationships. Primary clients included Central Group Thailand, Mandalay Food House, Everything Halal Restaurant, Million Goals Academy, and Western Union.
Project Director / Creative Director (Full Time) at Idea Coach 25 Co., Ltd & Idea Live Production, Yangon, Myanmar
June 30, 2021 - August 28, 2025
Managed branding initiatives and agency operations. Led creative team to execute digital and offline campaigns. Produced TV commercials for satellite channels and web commercials for digital platforms. Delivered and managed accounts ensuring quality control and cost-effective marketing optimization. Built and maintained sustainable client relationships while integrating consumer experience strategies. Clients included City Mart Holding Co., Ltd, Myanmar Post & Telecommunications (MPT), MOB Bank, NDB Bank, Pristine Global Finance, Heineken, GIZ Myanmar, and others.
Chief Operating Officer (Full Time) at Yoyarlay News & Media, Yangon, Myanmar
March 31, 2017 - August 28, 2025
Oversaw and managed daily business operations. Transformed existing news and media platform to a more robust and flexible system. Recruited team members, developed business plans, and managed risk, operations, and client relationships in advertising and social media management. Ensured high audience and customer satisfaction. Collaborated successfully with agencies and brands in Myanmar, including MPT, Ooredoo, Telenor, Samsung, Huawei, ASUS, CB Bank, Wave Money, Air Asia, Vietjet, and various FMCG and entertainment clients.
Senior Web Developer / Project Coordinator (Full Time) at Yatanarpon Teleport Public Co., Ltd, Pyin Oo Lwin, Myanmar
March 31, 2016 - August 28, 2025
Managed and maintained a national web portal including telecom and ISP services. Supported e-Government and e-Commerce projects, focusing on front-end and back-end engineering and solution implementation. Worked with content management systems (MVC), Microsoft .NET technologies, and database applications. Handled project management, risk management, and consulting, coordinating with internal teams and third-party companies to ensure successful outcomes. Key projects included Yatanarpon National Web Portal and VOIP service collaborations.
Web Developer (Remote) at Tun New Technology, Yangon, Myanmar
June 30, 2010 - August 28, 2025
Enhanced skills through freelance work refining classroom knowledge and mastering practical tools and industry expertise. Supported transition from .NET technology to new CMS and open-source technologies. Clients included Capital Diamond Star Group and others in jewelry, F&B, and hospitality sectors.
Lecturer (Part Time) at Guiding Star Software House, Mandalay, Myanmar
January 1, 2008 - August 28, 2025
Taught programming, database management systems, and digital communications. This was my first paid job and a part-time lecturer role.
Creative Director at Thāvara Co., Ltd
April 1, 2025 - Present
Provided creative direction for visual content and social media videos such as reels for Facebook, Instagram, and TikTok. Led the creative team and aligned project outcomes with client goals. Responsible for brand positioning for new clients including Otsuka Jewelry Japan and Diamo Diamonds Japan. Delivered timely, high-quality outputs and handled multiple client projects in Bangkok remotely.
Creative Director at Azuri Creative
June 1, 2025 - August 28, 2025
Created stories and scripts for campaign videos, provided remote creative direction to ensure project alignment with client goals, led the production team to deliver high-quality outputs on time, and supervised music arrangements and integration for commercial videos. The client included Prudential Insurance.
AI Consultant at Zest Creative
June 1, 2024 - August 28, 2025
Developed AI strategies to enhance business growth and innovation. Led creation and implementation of AI solutions, evaluated technology and vendors, conducted research on AI advancements, monitored industry trends, provided AI training, ensured ethical and legal compliance, and optimized AI systems' performance to align with business goals.
Chief Executive Officer at Thāvara Co., Ltd
June 1, 2023 - August 28, 2025
Oversaw infrastructure development, team building, and operational management. Managed legal affairs ensuring compliance and strategic alignment. Led creative and account directing efforts, managed client services to enhance satisfaction. Directed branding, rebranding, and production of commercial ads and videos. Developed sales, marketing, and advertising strategies from digital to 360-degree campaigns. Established strong client service relationships and provided consulting and problem-solving.
Project Director / Creative Director at Idea Coach 25 Co., Ltd & Idea Live Production
June 1, 2021 - August 28, 2025
Managed branding initiatives and agency operations. Led creative team to execute digital and offline campaigns. Produced TV commercials for satellite channels and web commercials for digital platforms with comprehensive production capabilities. Delivered and managed accounts ensuring quality control and optimized marketing content cost-effectively. Built and maintained sustainable client relationships while integrating customer experience strategies.
Chief Operating Officer at Yoyarlay News & Media
March 1, 2017 - August 28, 2025
Managed daily business operations, transformed existing news and media platform into a robust and flexible system. Recruited and developed new team members, created comprehensive business plans, and managed risk, operations, and client relationships for advertising and social media management. Ensured high levels of audience and customer satisfaction in a dynamic environment. Successfully collaborated with established agencies and brands maintaining them as loyal clients.
Senior Web Developer / Project Coordinator at Yatanarpon Teleport Public Co., Ltd
March 1, 2016 - August 28, 2025
Managed and maintained a national web portal including telecom and ISP services. Assisted with e-Government and e-Commerce projects and value-added services focusing on front-end and back-end engineering and solution implementation. Worked with content management systems (MVC), Microsoft .NET technologies, and database administration. Handled project management, risk management, and consulting by coordinating internal teams and third-party companies to ensure successful outcomes.
Web Developer at Tun New Technology
June 1, 2010 - August 28, 2025
Utilized freelance opportunities to refine classroom knowledge and master practical tools and industry expertise, particularly during the transition from .NET technology to new CMS and open-source technologies. Worked for clients in organizations, jewelry, F&B, hotel, and hospitality sectors.
Lecturer (Part Time) at Guiding Star Software House
December 31, 2008 - August 28, 2025
Teaching programming, database management systems, and digital communications.

Education

Bachelor of Computer Science with Honors at UCSM
January 11, 2030 - January 1, 2007
Bachelor of Computer Science at UCSM
January 11, 2030 - January 1, 2008
Bachelor of Computer Science with Honors at UCSM
January 11, 2030 - January 1, 2007
Bachelor of Computer Science at UCSM
January 11, 2030 - January 1, 2008

Qualifications

Design & UI Stream Program [Mahiti Infotech Private Limited (India) and (MCF)]
September 1, 2010 - September 1, 2010
PHP Stream Program [Mahiti Infotech Private Limited (India) and (MCF)]
September 1, 2010 - September 1, 2010
Microsoft Certified Technology Specialist (MCTS - Web)
May 1, 2009 - August 28, 2025
Design & UI Stream Program [Mahiti Infotech Private Limited (India) and (MCF)]
September 1, 2010 - August 28, 2025
PHP Stream Program [Mahiti Infotech Private Limited (India) and (MCF)]
September 1, 2010 - August 28, 2025
Microsoft Certified Technology Specialist (MCTS - Web)
May 1, 2009 - August 28, 2025

Industry Experience

Telecommunications, Media & Entertainment, Financial Services, Education, Real Estate & Construction, Agriculture & Mining, Consumer Goods, Government, Travel & Hospitality

Skills

Experience Level