Senior Marketing Manager at Marketcroft

Led end-to-end marketing strategy for multiple brands, covering paid media, organic growth, and content-driven campaigns. Managed multi-platform paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads, achieving consistent ROI improvements and driving qualified leads for B2B and sales growth for D2C brands. Oversaw social media strategy and content planning across LinkedIn, Instagram, and Facebook, improving organic engagement by 180%. Developed Account-Based Marketing campaigns on LinkedIn for B2B clients, increasing conversion rates and generating quality leads. Collaborated with design and content teams to deliver high-performing ad creatives and brand-specific campaigns. Worked closely with clients to align marketing objectives with brand positioning, resulting in 20% higher client retention.

Head of Performance Marketing (Paid Media) at Marketcroft

Led paid media strategy across Google Ads, Meta Ads, and LinkedIn Ads for over 40 client accounts. Managed $150K+ monthly budgets while achieving 400%+ ROAS and reducing CPA by 37% through data-driven optimization. Directed a team of performance marketers while handling high-priority campaigns hands-on, balancing leadership with execution. Designed full-funnel strategies for e-commerce (D2C) and B2B lead generation campaigns, driving measurable results. Built automated performance dashboards using Looker Studio and Funnel.io, reducing reporting time. Led weekly strategy calls with clients, presenting performance insights and scaling plans.

Marketing Manager at Marketcroft

Focused on organic brand growth and social-first campaigns to build visibility and community engagement. Designed and managed organic content calendars for Instagram, LinkedIn, and Facebook, resulting in a 250% increase in engagement and consistent follower growth. Collaborated with performance marketing team to launch introductory paid campaigns on Meta Ads and Google Ads, enabling clients to transition to data-driven strategies. Partnered with business development and creative teams to develop thought-leadership content for LinkedIn, strengthening client positioning in competitive markets. Implemented social analytics tracking and optimized content performance based on platform insights.

Brand Manager (Internship) at Marketcroft

Supported brand positioning and identity development for emerging client brands. Assisted in crafting integrated marketing strategies combining organic campaigns, content marketing, and introductory paid initiatives. Coordinated with designers and copywriters to ensure cohesive brand storytelling across digital channels. Helped conceptualize launch campaigns and created creative briefs for cross-channel promotions.

Digital Marketing Executive (Internship) at Taskskill India

Built and managed company Shopify and WordPress websites, optimizing usability and functionality. Designed and executed organic social media campaigns to improve brand visibility and reach. Produced ad creatives, visuals, and content aligned with brand tone and target audience. Assisted in setting up foundational paid campaigns, analytics integration, and basic conversion tracking.

Head of Performance Marketing (Paid Media) at Marketcroft

Led paid media strategy across Google Ads, Meta Ads, and LinkedIn Ads for over 40 client accounts. Managed monthly budgets exceeding $150K, achieving over 400% ROAS and reducing CPA by 37% through data-driven optimization. Directed a team of performance marketers while handling high-priority campaigns hands-on. Designed full-funnel strategies for e-commerce (D2C) and B2B lead generation campaigns, driving measurable results. Built automated performance dashboards using Looker Studio and Funnel.io to reduce reporting time. Lead weekly strategy calls with clients presenting performance insights and scaling plans.

Senior Marketing Manager at Marketcroft

Led end-to-end marketing strategy for multiple brands, covering paid media, organic growth, and content-driven campaigns. Managed multi-platform paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads, achieving consistent ROI improvements and driving qualified leads for B2B and sales growth for D2C brands. Oversaw social media strategy and content planning across LinkedIn, Instagram, and Facebook, improving organic engagement by 180%. Developed ABM campaigns on LinkedIn for B2B clients, increasing conversion rates and generating quality leads. Collaborated with design and content teams to deliver high-performing ad creatives and brand-specific campaigns. Worked closely with clients to align marketing objectives with brand positioning, resulting in 20% higher client retention.

Marketing Manager at Marketcroft

Focused on organic brand growth and social-first campaigns to build visibility and community engagement. Designed and managed organic content calendars for Instagram, LinkedIn, and Facebook, resulting in a 250% increase in engagement and consistent follower growth. Worked with the performance marketing team to launch introductory paid campaigns on Meta Ads and Google Ads, enabling clients to transition into data-driven strategies. Partnered with business development and creative teams to develop thought-leadership content for LinkedIn, strengthening client positioning in competitive markets. Implemented social analytics tracking and optimized content performance based on platform insights.

Brand Manager (Internship) at Marketcroft

Supported brand positioning and identity development for emerging client brands. Assisted in crafting integrated marketing strategies combining organic campaigns, content marketing, and introductory paid initiatives. Coordinated with designers and copywriters to ensure cohesive brand storytelling across digital channels. Helped conceptualize launch campaigns and created creative briefs for cross-channel promotions.

Digital Marketing Executive (Internship) at Taxskill India

Built and managed the company’s Shopify and WordPress websites, optimizing usability and functionality. Designed and executed organic social media campaigns to improve brand visibility and reach. Produced ad creatives, visuals, and content aligned with the brand’s tone and target audience. Assisted in setting up foundational paid campaigns, analytics integration, and basic conversion tracking.

Led end-to-end marketing strategy across paid media, organic growth, and content-driven campaigns for multiple brands. Managed multi-platform campaigns (Google Ads, Meta Ads, LinkedIn Ads) across 40+ client accounts; built Looker Studio dashboards; led weekly client strategy calls; achieved improvements in ROIs and engagement.