I’m an International Business graduate with a strategic marketing background and a hands-on approach to learning and solving problems. Through my studies and part-time work experience, I’ve developed a strong interest in how data and creativity can work together to build effective marketing strategies. I’ve worked in numerous fields involving content creation, SEO and branding, and I enjoy adapting to new tools and marketing trends. Whether I’m trying to understand customer behaviour or delving into various communication strategies, I like being part of a team that’s focused on making an impact. I’m curious by nature, detail-oriented, and I am always open to learning something new.

Samantha Julia Van Den Berg

I’m an International Business graduate with a strategic marketing background and a hands-on approach to learning and solving problems. Through my studies and part-time work experience, I’ve developed a strong interest in how data and creativity can work together to build effective marketing strategies. I’ve worked in numerous fields involving content creation, SEO and branding, and I enjoy adapting to new tools and marketing trends. Whether I’m trying to understand customer behaviour or delving into various communication strategies, I like being part of a team that’s focused on making an impact. I’m curious by nature, detail-oriented, and I am always open to learning something new.

Available to hire

I’m an International Business graduate with a strategic marketing background and a hands-on approach to learning and solving problems. Through my studies and part-time work experience, I’ve developed a strong interest in how data and creativity can work together to build effective marketing strategies. I’ve worked in numerous fields involving content creation, SEO and branding, and I enjoy adapting to new tools and marketing trends. Whether I’m trying to understand customer behaviour or delving into various communication strategies, I like being part of a team that’s focused on making an impact. I’m curious by nature, detail-oriented, and I am always open to learning something new.

See more

Experience Level

Expert
Intermediate
Intermediate

Language

English
Fluent
Afrikaans
Beginner
Dutch
Intermediate

Work Experience

Sales Advisor at Decathlon Nederland
August 31, 2025 - August 28, 2025
Delivered personalised customer service and sport-specific product advice. Supported sales through merchandising, stock replenishment and overstock. Assisted in inventory management including End2End, counting and freshness. Maintained a clean, organised sales floor and assisted with inventory tasks. Collaborated with the team to meet sales targets and improve customer experience.
Administrative Assistant at Esource Technologies Pty Ltd
August 31, 2023 - August 28, 2025
Ensured timely completion of data entry of candidates for meeting deadlines. Handled administrative and editorial tasks to support staffing & recruitment efforts. Captured and fact-checked data to ensure accuracy for recruitment processes.
Intern at Travel Tractions Marketing Agency
December 31, 2022 - August 28, 2025
Conducted research and keyword analysis to enhance SEO strategies for various travel & tourism websites. Implemented SEO best practices to improve website visibility and search rankings. Created compelling written content and engaging copy including visuals for travel & tourism websites. Proofread marketing content to eliminate errors and maintain professionalism. Built quality backlinks to improve SEO and drive organic traffic.
General and Marketing Assistant at KatyCan
December 31, 2022 - August 28, 2025
Supported the creation and formatting of marketing materials, including CVs. Adapted to feedback and adjusted related strategies accordingly. Assisted with various administrative and office tasks related to marketing projects. Managed data entry and responded to client inquiries via email for marketing-related matters. Handled key administrative duties to support ongoing marketing campaigns. Updated and organised marketing files and documentation. Collaborated to brainstorm and execute innovative promotional activities.
Freelance Content Creator at Dabble Marketing
October 31, 2022 - August 28, 2025
Designed visually appealing social media posts for Instagram and Facebook for small businesses. Collaborated with employer to implement revisions and updates to posts ensuring alignment with brand messaging.

Education

MSc International Business in Strategic Marketing at Maastricht University
January 1, 2025 - December 31, 2025
Premaster International Business in Strategic Marketing at Maastricht University
January 1, 2023 - December 31, 2023
Bachelor of Commerce Honours – Marketing Management at University of South Africa (UNISA)
January 1, 2023 - December 31, 2023
Bachelor of Commerce in Management Sciences - Marketing at Stellenbosch University
January 1, 2021 - December 31, 2021
National Senior Certificate Independent Examination Board Certificate at Reddam House Waterfall Estate
January 1, 2017 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Travel & Hospitality, Software & Internet, Media & Entertainment