I’m Haley, a creative and results-driven digital marketing and content strategist passionate about brand storytelling, audience engagement, and social media growth. I specialize in helping brands translate their vision into compelling content and campaigns that resonate, connect, and convert. With professional experience spanning fashion, non-profits, government, and healthcare, I’ve successfully managed marketing strategies and social campaigns for organizations such as MICHNAT Fashion, the Dallaire Institute, Nova Scotia Fisheries & Aquaculture, Brickyard Health, and Zaya Studios. My work includes building brand identities, designing multimedia content, executing paid ad campaigns, and leading influencer collaborations. I bring expertise in social media management, graphic design, campaign strategy, and content creation, along with proficiency in tools like Adobe Creative Cloud, Canva, Hootsuite, and GA4. Beyond execution, I have a strong analytical approach — using data insights, social media metrics, and trend forecasting to fine-tune strategies and maximize impact. What sets me apart is my blend of creativity and strategy: I don’t just design eye-catching content, I craft purposeful campaigns that drive measurable growth. Whether it’s growing a brand’s online presence, managing multi-channel campaigns, or creating content tailored to diverse audiences, I thrive on helping businesses tell their stories in ways that inspire action. Highlights of what I offer: Social media strategy & management (Instagram, TikTok, Facebook, LinkedIn) Content creation: graphics, blogs, and video campaigns Paid advertising & influencer partnerships Event marketing & campaign activations Marketing analytics & trend-driven insights Let’s collaborate to grow your brand and create content that makes an impact.

Haley Sheehy

I’m Haley, a creative and results-driven digital marketing and content strategist passionate about brand storytelling, audience engagement, and social media growth. I specialize in helping brands translate their vision into compelling content and campaigns that resonate, connect, and convert. With professional experience spanning fashion, non-profits, government, and healthcare, I’ve successfully managed marketing strategies and social campaigns for organizations such as MICHNAT Fashion, the Dallaire Institute, Nova Scotia Fisheries & Aquaculture, Brickyard Health, and Zaya Studios. My work includes building brand identities, designing multimedia content, executing paid ad campaigns, and leading influencer collaborations. I bring expertise in social media management, graphic design, campaign strategy, and content creation, along with proficiency in tools like Adobe Creative Cloud, Canva, Hootsuite, and GA4. Beyond execution, I have a strong analytical approach — using data insights, social media metrics, and trend forecasting to fine-tune strategies and maximize impact. What sets me apart is my blend of creativity and strategy: I don’t just design eye-catching content, I craft purposeful campaigns that drive measurable growth. Whether it’s growing a brand’s online presence, managing multi-channel campaigns, or creating content tailored to diverse audiences, I thrive on helping businesses tell their stories in ways that inspire action. Highlights of what I offer: Social media strategy & management (Instagram, TikTok, Facebook, LinkedIn) Content creation: graphics, blogs, and video campaigns Paid advertising & influencer partnerships Event marketing & campaign activations Marketing analytics & trend-driven insights Let’s collaborate to grow your brand and create content that makes an impact.

Available to hire

I’m Haley, a creative and results-driven digital marketing and content strategist passionate about brand storytelling, audience engagement, and social media growth. I specialize in helping brands translate their vision into compelling content and campaigns that resonate, connect, and convert.

With professional experience spanning fashion, non-profits, government, and healthcare, I’ve successfully managed marketing strategies and social campaigns for organizations such as MICHNAT Fashion, the Dallaire Institute, Nova Scotia Fisheries & Aquaculture, Brickyard Health, and Zaya Studios. My work includes building brand identities, designing multimedia content, executing paid ad campaigns, and leading influencer collaborations.

I bring expertise in social media management, graphic design, campaign strategy, and content creation, along with proficiency in tools like Adobe Creative Cloud, Canva, Hootsuite, and GA4. Beyond execution, I have a strong analytical approach — using data insights, social media metrics, and trend forecasting to fine-tune strategies and maximize impact.
What sets me apart is my blend of creativity and strategy: I don’t just design eye-catching content, I craft purposeful campaigns that drive measurable growth. Whether it’s growing a brand’s online presence, managing multi-channel campaigns, or creating content tailored to diverse audiences, I thrive on helping businesses tell their stories in ways that inspire action.

Highlights of what I offer:
Social media strategy & management (Instagram, TikTok, Facebook, LinkedIn)
Content creation: graphics, blogs, and video campaigns
Paid advertising & influencer partnerships
Event marketing & campaign activations
Marketing analytics & trend-driven insights
Let’s collaborate to grow your brand and create content that makes an impact.

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Language

English
Fluent
French
Advanced

Work Experience

Social Media Manager (Fixed Term) at Brickyard Health Clinic
December 31, 2025 - August 28, 2025
Created and executed content strategies aligned with business goals to enhance audience engagement and brand awareness. Designed producing engaging graphics, videos, and posts tailored to clinic’s target audience. Managed content scheduling and publishing using Hootsuite to optimize reach and engagement.
Social Media Coordinator at VP Creative Agency
December 31, 2025 - August 28, 2025
Developed and implemented social media strategies for various clients ensuring content resonance with diverse audiences. Collaborated on creative direction for campaigns and designed multimedia content for social media platforms. Tracked and reported social media performance to optimize engagement and brand presence.
Digital Marketing & Brand Development at Michnat Fashion
December 31, 2025 - August 28, 2025
Developed a comprehensive digital marketing plan to enhance brand awareness and drive online sales. Conducted market research to identify audience demographics, industry trends, and competitive insights. Designed engaging social media graphics and templates aligned with the brand’s unique identity. Analyzed cross-platform marketing performance to optimize campaigns. Networked with industry professionals to explore collaborations and partnerships.
Marketing Officer at MICHNAT Fashion
January 1, 2025 - Present
Lead the development and execution of the brand’s marketing strategy focusing on driving online sales, brand awareness, and audience growth domestically and internationally. Oversee social media channels, content creation, and paid advertising campaigns with alignment to MICHNAT’s luxury bridal positioning and brand identity. Manage influencer collaborations, partnerships, and sponsorships. Plan and execute key events including bridal pop-ups, trade shows, and brand activations ensuring high-quality representation. Perform market research and competitor analysis to inform campaigns, pricing, and targeting. Supervise marketing interns and freelancers providing creative direction and feedback. Oversee email marketing, website content, and the Etsy store for African print fabrics ensuring cohesive messaging and user experience.
Social Media Assistant (Fixed Term) at Dallaire Institute for Children, Peace and Security
January 1, 2025 - Present
Support the Communications and Development teams in executing social media strategies to increase donor engagement, awareness, and audience growth. Conduct social media audits and analyze performance data to inform content planning and optimize audience engagement across Instagram, Facebook, and LinkedIn. Assist in creating and curating engaging donor-centric content aligned with the organization’s mission. Support campaign planning for key fundraising and awareness initiatives, including content ideation, research, and writing social media captions, fact sheets, and marketing briefs. Collaborate with internal teams and stakeholders for consistent brand messaging across digital platforms.
Junior Seafood Marketing Officer (Internship) at Department of Fisheries and Aquaculture
January 1, 2025 - Present
Support the Market Development Division in promoting Nova Scotia Seafood through strategic marketing and outreach initiatives. Assist in developing digital and print collateral to raise awareness of the NS Seafood brand across domestic and international markets. Manage and create engaging content for NS Seafood’s social media platforms, showcasing premium seafood products and industry events. Contribute to the planning and execution of trade missions, seafood promotions, and marketing activations. Analyze social media metrics and campaign performance to refine marketing strategies and optimize engagement. Collaborate on website updates to ensure accurate and appealing content reflecting the brand’s value proposition.
Social Media Manager (Fixed Term) at Zaya Studio
January 19, 2022 - August 27, 2025
Developed and executed a digital marketing strategy to establish Zaya Studios’ brand identity and increase visibility. Created engaging content for Instagram and other social media platforms, leading to strong audience engagement and customer interest. Managed content scheduling, social media engagement, and strategic partnerships to grow the brand’s online presence.

Education

Marketing Certificate at Mount Saint Vincent University
January 1, 2024 - December 31, 2025
Adult Education Certificate at University of New Brunswick
January 1, 2023 - December 31, 2024
Bachelor of Science in Psychology & Chemistry at Acadia University
January 1, 2018 - December 31, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Non-Profit Organization, Retail, Consumer Goods, Media & Entertainment