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I am a passionate marketing professional skilled in managing diverse marketing campaigns, including digital marketing, social media marketing, market research, and promotional material development. I am a goal-oriented, driven, and dynamic individual with a strong work ethic who thrives both in team settings and working independently. I excel in communication, copywriting, content creation, and design with proficiency in Microsoft and Macintosh platforms, alongside Adobe Design and Creative Suite. I am adaptable, flexible, and motivated to continually learn and succeed in the marketing field.…I am a passionate marketing professional skilled in managing diverse marketing campaigns, including digital marketing, social media marketing, market research, and promotional material development. I am a goal-oriented, driven, and dynamic individual with a strong work ethic who thrives both in team settings and working independently. I excel in communication, copywriting, content creation, and design with proficiency in Microsoft and Macintosh platforms, alongside Adobe Design and Creative Suite. I am adaptable, flexible, and motivated to continually learn and succeed in the marketing field.

Sai Pooja Reddy Pothula

Marketing Consultant, Digital Marketer, Social Media Manager, +1

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I am a passionate marketing professional skilled in managing diverse marketing campaigns, including digital marketing, social media marketing, market research, and promotional material development. I am a goal-oriented, driven, and dynamic individual with a strong work ethic who thrives both in team settings and working independently. I excel in communication, copywriting, content creation, and design with proficiency in Microsoft and Macintosh platforms, alongside Adobe Design and Creative Suite. I am adaptable, flexible, and motivated to continually learn and succeed in the marketing field.…I am a passionate marketing professional skilled in managing diverse marketing campaigns, including digital marketing, social media marketing, market research, and promotional material development. I am a goal-oriented, driven, and dynamic individual with a strong work ethic who thrives both in team settings and working independently. I excel in communication, copywriting, content creation, and design with proficiency in Microsoft and Macintosh platforms, alongside Adobe Design and Creative Suite. I am adaptable, flexible, and motivated to continually learn and succeed in the marketing field.

Available to hire

I am a passionate marketing professional skilled in managing diverse marketing campaigns, including digital marketing, social media marketing, market research, and promotional material development. I am a goal-oriented, driven, and dynamic individual with a strong work ethic who thrives both in team settings and working independently.

I excel in communication, copywriting, content creation, and design with proficiency in Microsoft and Macintosh platforms, alongside Adobe Design and Creative Suite. I am adaptable, flexible, and motivated to continually learn and succeed in the marketing field.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Advertising Specialist at Niagara Falls Tourism

June 1, 2022 - August 28, 2025

Developed, executed, and managed integrated digital advertising campaigns including social media, SEM, SEO, Display, and YouTube Ads to drive visitation. Contributed to the recovery of the Niagara Falls tourism and hospitality sector. Provided strategic insights and managed all digital and email marketing campaigns and reporting. Met and exceeded performance targets through effective campaign strategy and optimization.

Marketing Consultant | Tourism at City of Mississauga

June 1, 2022 - Present

Planned, supported, executed, optimized, and reported on digital, social, and traditional marketing campaigns ensuring successful implementation. Conducted primary and secondary research to inform marketing recommendations. Created marketing content for digital channels, drove evaluation of advertising opportunities, managed influencer marketing exceeding targets within timelines and budgets, and stayed aware of trends and technologies while representing the City at industry events.

Digital Marketing Coordinator at GrowSmart

June 30, 2020 - August 28, 2025

Assisted in managing corporate websites on CMS. Developed and implemented social media strategies and quality content across social media platforms, blogs, and website landing pages, including designing with Adobe Suite. Implemented SEO and Google AdWords strategies along with social media, email marketing, and online reputation management. Defined social media KPIs and conducted audience and buyer persona research.

Marketing Intern at Canadian Tire

September 30, 2019 - August 28, 2025

Launched a direct marketing campaign for the Triangle Mastercard, working with third-party agencies resulting in a 35.6% increase in subscriptions and purchase rate. Assisted in supervising in-store merchandise.

Marketing Intern at Uniqlo

June 30, 2019 - August 28, 2025

Conducted market segmentation analysis and identified target audiences. Designed and launched a creative marketing campaign for the launch of a new store. Analyzed and dynamically tailored campaign performance for best brand awareness, conducted post-campaign market and ROI analysis and reported to head office.

Social Media Manager at Durham Campus Media

February 28, 2019 - August 28, 2025

Built and delivered digital and social media strategies for the department, developed brand awareness and managed online reputation and content. Managed relationships to increase campaign effectiveness.