Fábio Vinícius Santos Barreto

Devised and executed robust performance marketing strategies and execution plans tailored to maximize outcomes. Oversaw budgets and campaigns primarily on Meta, TikTok, and Snapchat, driving substantial returns on investment while ensuring efficient customer acquisition costs and lifetime value. Guaranteed successful planning, execution, and optimization of campaigns to meet specific key performance indicators through paid, organic, and owned media channels. Identified and tested new marketing channels to consistently meet or surpass established goals. Collaborated closely with the agency owner, providing insights on funnel conversions, sharing improvement suggestions, and presenting daily results from various client accounts. Achieved a remarkable 22% overall decrease in global Cost Per Acquisition (CPA) compared to the previous customer account period.

Crafted strategic plans for digital platforms, leading content production, monitoring social media, and conducting target audience research. Formulated investment plans for campaigns in sponsored links and online advertising. Developed and analysed reports on campaign investments and generated outcomes. Oversaw brand management and campaigns across platforms such as Meta Ads, Google Ads, YouTube, Taboola, and Outbrain, in collaboration with the XP Group. Championed all online paid media marketing strategies, generating substantial revenue contributions. Created targeted lists that resulted in an impressive eight-digit revenue impact. Achieved an unprecedented revenue increase within the company. Maintained a consistent Return on Ad Spend (ROAS) of at least 32x. Instituted editorial lines that effectively served as a programming schedule across all available channels.

Orchestrated comprehensive marketing strategies and led impactful campaigns, successfully generating leads and enhancing retention to achieve both short-term and long-term revenue objectives. Mentored and developed high-performing teams to optimize operational efficiency across diverse markets, programs, and priorities. Pioneered implementation and continual testing of innovative creative messaging, landing pages, campaigns, and tools. Simultaneously managed multiple projects with precision, attention to detail, and a results-oriented approach. Evaluated and analyzed performance across all external channels, creative assets, offers, and target audiences.