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I am a dynamic Digital Marketing and Content Specialist with over 11 years of experience driving digital strategies and executing high-impact campaigns. I have proven expertise in performance marketing, content creation, audience engagement, and generating multiple eight-figure revenues in previous roles. I excel at managing cross-functional teams and leveraging analytics to fine-tune strategies. My professional journey has involved orchestrating comprehensive marketing strategies, leading impactful campaigns that generated leads, enhanced retention, and achieved revenue objectives. I am adept at mentoring teams, optimizing operational efficiency, pioneering innovative messaging and tools, and consistently delivering results-oriented digital marketing solutions.…I am a dynamic Digital Marketing and Content Specialist with over 11 years of experience driving digital strategies and executing high-impact campaigns. I have proven expertise in performance marketing, content creation, audience engagement, and generating multiple eight-figure revenues in previous roles. I excel at managing cross-functional teams and leveraging analytics to fine-tune strategies. My professional journey has involved orchestrating comprehensive marketing strategies, leading impactful campaigns that generated leads, enhanced retention, and achieved revenue objectives. I am adept at mentoring teams, optimizing operational efficiency, pioneering innovative messaging and tools, and consistently delivering results-oriented digital marketing solutions.

Fábio Vinícius Santos Barreto

Performance Marketer, Digital Marketer, Content Creator, +2

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I am a dynamic Digital Marketing and Content Specialist with over 11 years of experience driving digital strategies and executing high-impact campaigns. I have proven expertise in performance marketing, content creation, audience engagement, and generating multiple eight-figure revenues in previous roles. I excel at managing cross-functional teams and leveraging analytics to fine-tune strategies. My professional journey has involved orchestrating comprehensive marketing strategies, leading impactful campaigns that generated leads, enhanced retention, and achieved revenue objectives. I am adept at mentoring teams, optimizing operational efficiency, pioneering innovative messaging and tools, and consistently delivering results-oriented digital marketing solutions.…I am a dynamic Digital Marketing and Content Specialist with over 11 years of experience driving digital strategies and executing high-impact campaigns. I have proven expertise in performance marketing, content creation, audience engagement, and generating multiple eight-figure revenues in previous roles. I excel at managing cross-functional teams and leveraging analytics to fine-tune strategies. My professional journey has involved orchestrating comprehensive marketing strategies, leading impactful campaigns that generated leads, enhanced retention, and achieved revenue objectives. I am adept at mentoring teams, optimizing operational efficiency, pioneering innovative messaging and tools, and consistently delivering results-oriented digital marketing solutions.

Available to hire

I am a dynamic Digital Marketing and Content Specialist with over 11 years of experience driving digital strategies and executing high-impact campaigns. I have proven expertise in performance marketing, content creation, audience engagement, and generating multiple eight-figure revenues in previous roles. I excel at managing cross-functional teams and leveraging analytics to fine-tune strategies.

My professional journey has involved orchestrating comprehensive marketing strategies, leading impactful campaigns that generated leads, enhanced retention, and achieved revenue objectives. I am adept at mentoring teams, optimizing operational efficiency, pioneering innovative messaging and tools, and consistently delivering results-oriented digital marketing solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Demand Generation Manager at Dbx Media Marketing e Lançamentos

January 1, 2021 - Present

Orchestrated comprehensive marketing strategies and led impactful campaigns, successfully generating leads and enhancing retention to achieve both short-term and long-term revenue objectives. Mentored and developed high-performing teams to optimize operational efficiency across diverse markets, programs, and priorities. Pioneered implementation and continual testing of innovative creative messaging, landing pages, campaigns, and tools. Simultaneously managed multiple projects with precision, attention to detail, and a results-oriented approach. Evaluated and analyzed performance across all external channels, creative assets, offers, and target audiences.

Performance Marketing Manager at Norsu Media Group

October 1, 2022 - August 29, 2025

Devised and executed robust performance marketing strategies and execution plans tailored to maximize outcomes. Oversaw budgets and campaigns primarily on Meta, TikTok, and Snapchat, driving substantial returns on investment while ensuring efficient customer acquisition costs and lifetime value. Guaranteed successful planning, execution, and optimization of campaigns to meet specific key performance indicators through paid, organic, and owned media channels. Identified and tested new marketing channels to consistently meet or surpass established goals. Collaborated closely with the agency owner, providing insights on funnel conversions, sharing improvement suggestions, and presenting daily results from various client accounts. Achieved a remarkable 22% overall decrease in global Cost Per Acquisition (CPA) compared to the previous customer account period.

Digital Demand Generation Manager at R2x Ltda.

July 1, 2021 - August 29, 2025

Crafted strategic plans for digital platforms, leading content production, monitoring social media, and conducting target audience research. Formulated investment plans for campaigns in sponsored links and online advertising. Developed and analysed reports on campaign investments and generated outcomes. Oversaw brand management and campaigns across platforms such as Meta Ads, Google Ads, YouTube, Taboola, and Outbrain, in collaboration with the XP Group. Championed all online paid media marketing strategies, generating substantial revenue contributions. Created targeted lists that resulted in an impressive eight-digit revenue impact. Achieved an unprecedented revenue increase within the company. Maintained a consistent Return on Ad Spend (ROAS) of at least 32x. Instituted editorial lines that effectively served as a programming schedule across all available channels.

Media Buyer at Ignição Digital

June 1, 2019 - August 29, 2025

Pioneered media buying strategies in Brazil, significantly contributing to the evolution of the industry. Initially executed strategies devised by superiors, gaining a thorough understanding of operational requirements. Earned the trust to propose strategic changes, ultimately becoming responsible for defining the operational strategy. Managed multi-million reais budgets on a monthly basis, ensuring financial efficiency and optimal results. Surpassed performance expectations, contributing to a remarkable sevenfold increase in company revenue. Trained new team members, fostering growth within the industry by imparting essential knowledge and skills.