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Dynamic and experienced Creative Director with over 5 years of professional experience in developing and implementing digital and social media strategies for leading brands. I specialize in a strategic, data-driven approach to content creation and have a proven ability to lead interdisciplinary creative teams. My expertise spans from conceptualizing social-first campaigns to overseeing the entire production process, including moving image content and post-production. I am passionate about identifying and implementing new technologies, including AI-driven creative processes, to unlock what’s next for brands.…Dynamic and experienced Creative Director with over 5 years of professional experience in developing and implementing digital and social media strategies for leading brands. I specialize in a strategic, data-driven approach to content creation and have a proven ability to lead interdisciplinary creative teams. My expertise spans from conceptualizing social-first campaigns to overseeing the entire production process, including moving image content and post-production. I am passionate about identifying and implementing new technologies, including AI-driven creative processes, to unlock what’s next for brands.

Alessandra Zenucchi

Creative Director, Brand Designer, Project Manager, +3

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Dynamic and experienced Creative Director with over 5 years of professional experience in developing and implementing digital and social media strategies for leading brands. I specialize in a strategic, data-driven approach to content creation and have a proven ability to lead interdisciplinary creative teams. My expertise spans from conceptualizing social-first campaigns to overseeing the entire production process, including moving image content and post-production. I am passionate about identifying and implementing new technologies, including AI-driven creative processes, to unlock what’s next for brands.…Dynamic and experienced Creative Director with over 5 years of professional experience in developing and implementing digital and social media strategies for leading brands. I specialize in a strategic, data-driven approach to content creation and have a proven ability to lead interdisciplinary creative teams. My expertise spans from conceptualizing social-first campaigns to overseeing the entire production process, including moving image content and post-production. I am passionate about identifying and implementing new technologies, including AI-driven creative processes, to unlock what’s next for brands.

Available to hire

Dynamic and experienced Creative Director with over 5 years of professional experience in developing and implementing digital and social media strategies for leading brands. I specialize in a strategic, data-driven approach to content creation and have a proven ability to lead interdisciplinary creative teams. My expertise spans from conceptualizing social-first campaigns to overseeing the entire production process, including moving image content and post-production. I am passionate about identifying and implementing new technologies, including AI-driven creative processes, to unlock what’s next for brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

German

Advanced

English

Advanced

French

Intermediate

Work Experience

Creative Coordinator & E-Commerce at Lorna Murray

August 1, 2025 - October 16, 2025

Boosted brand reach and e-commerce performance by implementing new Meta advertising strategies and optimizing site UX, exceeding monthly sales targets by 130%. Collaborated with the marketing team to develop and launch digital-first campaigns, and led the creative direction for all online content, ensuring a cohesive brand experience across digital touchpoints. Streamlined e-commerce processes from website launch to order fulfillment and data-driven promotions.

Lead Creative Direction, Fashion Styling, and Digital Marketing at Portfolio of Brands

February 1, 2025 - October 16, 2025

Led creative direction, fashion styling, and digital marketing for a portfolio of brands with a focus on social media and e-commerce.

Creative Director at Cantina Martinelli

February 1, 2025 - October 16, 2025

Led creative leadership to conceptualize and deliver engaging digital brand experiences across a range of projects, from ideation to final execution. Ensured strategic consistency and high creative quality while driving brand development and digital marketing to establish a cohesive, impactful online presence.

Independent Contractor - Retail Apparel at Via Condotti

February 1, 2025 - August 29, 2025

Drove significant revenue growth, overachieving online sales targets by 110%, securing new wholesale clients for a 30% revenue increase, and boosting sales representative channels by 20%. Optimized national retail operations across 85 stores, leading to an average 34% sales increase through effective employee coaching and successful management of five new store openings. Enhanced brand visibility and engagement, increasing social media engagement by 13% MoM through strategic content and managing all aspects of visual merchandising and promotional campaigns. Streamlined e-commerce processes from website launch to order fulfillment and data-driven promotions.

Creative Coordinator and E-Commerce at Lorna Murray

February 1, 2025 - Present

Drove sales growth by exceeding monthly targets by 130%, achieved through comprehensive PR and marketing strategies and directing overall sales initiatives. Boosted brand reach and e-commerce performance by implementing new Meta advertising strategies, optimizing site UX, and negotiating favorable shipping tariffs. Enhanced customer loyalty and satisfaction by significantly reducing ticket resolution times and successfully implementing a VIP program.

Creative Director at Cantina Martinelli

February 1, 2025 - August 29, 2025

Drove brand growth by blending creative leadership with strategic execution, conceptualizing and delivering engaging guest experiences including unique wine tastings and bespoke picnics. Achieved tangible results through strategic marketing and innovative product launches, expanding target audiences by 27% and boosting sales by 15%. Leveraged a versatile skill set in brand development, digital marketing, and event coordination to ensure a cohesive and impactful brand presence.