Available to hire
I transform brands into digital powerhouses through strategic storytelling and distinctive visual aesthetics. Every shoot I direct captures a client’s unique essence, converting their personality into market advantage. I bridge creative vision with execution, fostering environments where innovation thrives. My approach blends analytical precision with bold creative risk-taking—navigating digital landscapes with confidence while constantly adapting to platform evolutions.
My adventure-seeking nature reinforces my core belief: boundaries exist to be challenged, whether in life or in crafting exceptional brand experiences. I’m passionate about elevating brand experiences for every audience and turning ideas into measurable impact.
Experience Level
Work Experience
Assistant Social Media Manager at Ampverse
July 1, 2024 - PresentImplemented data-driven organic growth strategies across Instagram and YouTube for College Rivals I P. Managed comprehensive social media calendars optimizing engagement and conversion metrics. Led Go-To-Market strategy development for Ampverse's Pulse marketing agency division. Developed GTM strategies for new IP season launches ensuring consistent cross-platform messaging. Executed College Rivals grand finale event, seamlessly integrating digital and physical experiences.
Senior Social Media Executive at Fablestreet
June 30, 2024 - August 29, 2025Amplified digital presence across platforms, driving organic growth while maintaining brand integrity. Orchestrated strategic social media calendars and implemented targeted growth campaigns that exceeded targets. Leveraged analytics to track metrics, optimize campaigns, and ensure revenue goals were achieved. Led cross-functional ad development and supervised CRM operations to maintain high customer satisfaction.
Senior Executive - Social Media at Radio City
September 30, 2023 - August 29, 2025Managed development and execution of social media deliverables through cross-team and client collaboration. Published content consistently meeting performance targets for North India-based asset page. Researched emerging digital trends to elevate client profiles through data-driven strategies. Orchestrated end-to-end campaigns and influencer partnerships to expand organizational reach and awareness.
Social Media Manager at ENN Beauty
January 1, 2023 - August 29, 2025Built and monitored social media presence while maintaining consistent brand aesthetics across all channels. Directed visual content creation including product shoots, model photography, and design assets for multiple platforms. Enhanced brand visibility through strategic influencer partnerships and community management initiatives. Collaborated with PR team to secure brand features and media coverage, expanding market reach.
Brand & Social Media Manager at Ampverse DMI
July 1, 2024 - PresentLed the rebranding of Rivals and its marketing arm, redefining brand identity and positioning. Implemented data-driven organic growth strategies for College Rivals IP across Instagram and YouTube. Managed comprehensive social media calendars, optimizing engagement and conversion metrics. Developed GTM strategies for new IP season launches ensuring consistent cross-platform messaging. Executed College Rivals grand finale event, seamlessly integrating digital and physical experiences.
Senior Social Media Executive at FableStreet
September 1, 2023 - June 1, 2024Amplified digital presence across platforms, driving organic growth while maintaining brand integrity. Orchestrated strategic social media calendars and implemented targeted growth campaigns that exceeded targets. Leveraged analytics to track metrics, optimize campaigns, and ensure revenue goals were achieved. Led cross-functional ad development and supervised CRM operations to maintain high customer satisfaction.
Social Media Manager at ENN Beauty
September 1, 2021 - January 1, 2023Built and monitored social media presence while maintaining consistent brand aesthetics across all channels. Directed visual content creation including product shoots, model photography, and design assets for multiple platforms. Enhanced brand visibility through strategic influencer partnerships and community management initiatives. Collaborated with PR team to secure brand features and media coverage, expanding market reach.
Google Ad Specialist at FIS Global
January 1, 2020 - August 1, 2021Managed and created campaigns for clients and advertisers. Contributed to budgeting and execution of events and campaigns while supporting the clients technically.
Education
B.A Honors Political Science at Gargi College, University of Delhi
January 1, 2016 - January 1, 2019Higher Secondary at DAV Model School, West Bengal
January 1, 2014 - January 1, 2016B.A Honors Political Science at Gargi College, University of Delhi
January 1, 2016 - January 1, 2019Higher Secondary at DAV Model School, West Bengal
January 1, 2014 - January 1, 2016Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Education
Experience Level
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